In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Market an ICO
[00:33] An ICO is an “Initial Coin Offering”.
[00:36] A lot of people are releasing cryptocurrencies.
[01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.
[01:55] Some of the ICO’s have bad websites.
[02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.
[02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.
[03:10] Keep it simple!
[03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group).
[03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram.
[04:00] The first email drove people to the Telegram group.
[04:15] They also airdropped tokens for free because of referral programs, etc.
[04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.
[05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).
[06:00] You can use Inbound Junctions to create press for your ICO.
[06:07] Leverage email lists.
[06:10] Promote partnerships with other ICO’s.
[06:15] Create a Reddit channel.
[06:31] Engagement is so important.
[06:50] Have people manage communities and chat rooms.
[07:12] Facebook has banned any sales ads referencing cryptocurrency.
[07:53] That’s all for today!
[07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



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In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Market an ICO
</li> <li>[00:33] An ICO is an “Initial Coin Offering”.</li> <li>[00:36] A lot of people are releasing cryptocurrencies.</li> <li>[01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.</li> <li>[01:55] Some of the ICO’s have bad websites.</li> <li>[02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.</li> <li>[02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.</li> <li>[03:10] Keep it simple!</li> <li>[03:17] ICO are now maxing out their <a href="https://telegram.org/">Telegram</a> groups (which means they have more than 75,000 people in that group).</li> <li>[03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with <a href="https://www.crunchbase.com/organization/polygram">Polygram.</a>
</li> <li>[04:00] The first email drove people to the Telegram group.</li> <li>[04:15] They also airdropped tokens for free because of referral programs, etc.</li> <li>[04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.</li> <li>[05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).</li> <li>[06:00] You can use Inbound Junctions to create press for your ICO.</li> <li>[06:07] Leverage email lists.</li> <li>[06:10] Promote partnerships with other ICO’s.</li> <li>[06:15] Create a <a href="https://www.reddit.com/">Reddit</a> channel.</li> <li>[06:31] Engagement is so important.</li> <li>[06:50] Have people manage communities and chat rooms.</li> <li>[07:12] Facebook has banned any sales ads referencing cryptocurrency.</li> <li>[07:53] That’s all for today!</li> <li>[07:55] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Market an ICO [00:33] An ICO is an “Initial Coin...

How to Market an ICO | Ep. #597

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/275c605b-bae2-4613-90ab-b0d20066f667/transcript

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