In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.




Don’t forget to help us grow by subscribing and liking on YouTube!




Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 




TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
(00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic
(01:08) Lesson 2: Retention is important for better views
(02:26) Longer episodes with higher retention perform better
(03:18) Plan to record more in-person episodes for higher quality
(04:28) Lesson 3: Use popular keywords in podcast titles for more views
(04:57) Lesson 4: Trade impressions with other podcasts for promotion
(06:15) Quality of niche and ideas matter for podcast success
(06:53) Using hooks and playing the YouTube game for discoverability
(07:43) Content repurposing is important for saving time and performance
(08:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners. Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>! Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>)  TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)</li>
<li>
(00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic</li>
<li>
(01:08) Lesson 2: Retention is important for better views</li>
<li>
(02:26) Longer episodes with higher retention perform better</li>
<li>
(03:18) Plan to record more in-person episodes for higher quality</li>
<li>
(04:28) Lesson 3: Use popular keywords in podcast titles for more views</li>
<li>
(04:57) Lesson 4: Trade impressions with other podcasts for promotion</li>
<li>
(06:15) Quality of niche and ideas matter for podcast success</li>
<li>
(06:53) Using hooks and playing the YouTube game for discoverability</li>
<li>
(07:43) Content repurposing is important for saving time and performance</li>
<li>
(08:06) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

The value of having good ideas and targeting a broad total addressable market to attract more listeners.

How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/63946f8d-92e0-4e51-83b7-b0d1016a58d4/transcript

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