Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank high on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today, we're going to talk about how to make the most of your podcast analytics to grow faster. So to give some context here, Neil and I we use chartable, heart Able for this podcast, and we also use Spotify analytics, and we are really excited about the improved Apple analytics as of this recording. A couple weeks back, they announced they're adding podcasts, subscriptions and all that, but they've also really bolstered their analytics as well. So what I really like about Chartable, and this is a tool we use. We've been using it for free, but I just upgraded for the one hundred dollars a month version just to see what it would look like because there's actually improved analytics. One thing I do with Chartable is there's a retention graph that shows the number of people that come to your podcast the first month, so that's one hundred percent, right, second month what it drops to, so it might drop to like fifty percent, and then the third month what ends up happening there. So basically you're looking at a cohort based chart, and I would recommend googling how to read a cohort based chart. But that allows Neil and I to look at the episodes and figure, Okay, how do we actually improve the retention. How do we get people to condeally come back to the podcast because we don't want a big drop off because that shows we're not our content is not that interesting, right, So that's been good for me, and then I've been diving in a little more. I just added that last week, and that's probably the only retention graph I know of, or a cohort based graph that I've seen. With podcasts, another thing that I use is topics end up producing the most amount of views. What you'll find is a lot has to do with the titles, not just the topic that you're talking about, but your titles. And by going through all your past titles, whether it's the last few months, five months, six months, what that'll do is I'll tell you what type chond you should create more of and what type of conduc you should create less of cool and to build on that one. So in Chartable, this is the free version, allows this. You can actually see the seven day download paths, thirty day download path as well, meaning how many downloads you got in that period and how you're trending versus how your latest episode might be trending against your average episodes. So I find out to be really helpful as well, shows different insights and shows a graph that shows it going up and down, and just having a service like that. Chartable actually integrates with both Apple and Spotify, so you can see how your downloads are going. But I still would recommend looking at also the Spotify downloads too because you also get a good sense of you know those, are you a little more detail stuff around listeners, people that actually have subscribed, how many followers you have, and that type of stuff, and also what other types of music that they listen to on top of your podcast. So yeah, and then the other thing that I like looking at is what you'll find is your old podcast can still get traffic. So I like mapping out within the analytics. A lot of them do show your traffic to that episode over time, but I like looking at, hey, which ones actually continue to get more and more traffic over time versus which ones will get less traffic over time. Because what you'll find in podcasting is a lot of the episodes will get a lot of views right when it's published. That's normal, and most of them plateau. But there's some topics and some episodes that you create content around in which after a month two months, it doesn't nearly get as many new daily listens, but what you will get is a small amount and daily listens, and it all adds up. So if something's getting one hundred listens per day and it consistently has done that for three months, that's great. You should create more content like that. And the reason being is it just produces a very big long tail, especially if you're producing a ton of content like day like we are at marketing school. That's how you can easily get to a million plus listens a month, because what you'll find is it's really hard to get those big numbers with one podcast a week, or more so doing one episode a week or a few one month. But once you start doing daily and you optimize for topics that continually generate listens, even in the long run, even if something's only getting one hundred and two hundred listens a day, but it can consistently produce that and you have thousands of episodes, it really does add up. And the final thing from my side is again going to chartable or again you can use Apple Podcast Analytics or Spotify. You can actually check the retention per episode. I don't think you can do it in Spotify, but an Apple you can so looking at it per episode, how much, how far are people going eighty percent, ninety percent, whatever it is exactly. It's good to know that because if you have kind of an average, you can export this to a csvn do more analysis there. But if you're able to do that, you'll get a better sense of what content you should be producing more of. It happens to be for this podcast that people love it. When Neil and I are talking about SEO or content marketing, or talking about new tools or new trends, right, those episodes do the best. But when we talked about sometimes we'll talk about other stuff that's kind of far out. Let's say we talk about company culture or whatever. That doesn't do as well. Because obviously this is marketing school. Neil, did you want to add something, Well, that's it. Make sure you rate review the podcast, and if you need help growing your traffic, check out marketingschool dot io slash live Live. All right, so you guys later the slash Live. Thank you. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing School dot Io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank high on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today, we're going to talk about how to make the most of your podcast analytics to grow faster. So to give some context here, Neil and I we use chartable, heart Able for this podcast, and we also use Spotify analytics, and we are really excited about the improved Apple analytics as of this recording. A couple weeks back, they announced they're adding podcasts, subscriptions and all that, but they've also really bolstered their analytics as well. So what I really like about Chartable, and this is a tool we use. We've been using it for free, but I just upgraded for the one hundred dollars a month version just to see what it would look like because there's actually improved analytics. One thing I do with Chartable is there's a retention graph that shows the number of people that come to your podcast the first month, so that's one hundred percent, right, second month what it drops to, so it might drop to like fifty percent, and then the third month what ends up happening there. So basically you're looking at a cohort based chart, and I would recommend googling how to read a cohort based chart. But that allows Neil and I to look at the episodes and figure, Okay, how do we actually improve the retention. How do we get people to condeally come back to the podcast because we don't want a big drop off because that shows we're not our content is not that interesting, right, So that's been good for me, and then I've been diving in a little more. I just added that last week, and that's probably the only retention graph I know of, or a cohort based graph that I've seen. With podcasts, another thing that I use is topics end up producing the most amount of views. What you'll find is a lot has to do with the titles, not just the topic that you're talking about, but your titles. And by going through all your past titles, whether it's the last few months, five months, six months, what that'll do is I'll tell you what type chond you should create more of and what type of conduc you should create less of cool and to build on that one. So in Chartable, this is the free version, allows this. You can actually see the seven day download paths, thirty day download path as well, meaning how many downloads you got in that period and how you're trending versus how your latest episode might be trending against your average episodes. So I find out to be really helpful as well, shows different insights and shows a graph that shows it going up and down, and just having a service like that. Chartable actually integrates with both Apple and Spotify, so you can see how your downloads are going. But I still would recommend looking at also the Spotify downloads too because you also get a good sense of you know those, are you a little more detail stuff around listeners, people that actually have subscribed, how many followers you have, and that type of stuff, and also what other types of music that they listen to on top of your podcast. So yeah, and then the other thing that I like looking at is what you'll find is your old podcast can still get traffic. So I like mapping out within the analytics. A lot of them do show your traffic to that episode over time, but I like looking at, hey, which ones actually continue to get more and more traffic over time versus which ones will get less traffic over time. Because what you'll find in podcasting is a lot of the episodes will get a lot of views right when it's published. That's normal, and most of them plateau. But there's some topics and some episodes that you create content around in which after a month two months, it doesn't nearly get as many new daily listens, but what you will get is a small amount and daily listens, and it all adds up. So if something's getting one hundred listens per day and it consistently has done that for three months, that's great. You should create more content like that. And the reason being is it just produces a very big long tail, especially if you're producing a ton of content like day like we are at marketing school. That's how you can easily get to a million plus listens a month, because what you'll find is it's really hard to get those big numbers with one podcast a week, or more so doing one episode a week or a few one month. But once you start doing daily and you optimize for topics that continually generate listens, even in the long run, even if something's only getting one hundred and two hundred listens a day, but it can consistently produce that and you have thousands of episodes, it really does add up. And the final thing from my side is again going to chartable or again you can use Apple Podcast Analytics or Spotify. You can actually check the retention per episode. I don't think you can do it in Spotify, but an Apple you can so looking at it per episode, how much, how far are people going eighty percent, ninety percent, whatever it is exactly. It's good to know that because if you have kind of an average, you can export this to a csvn do more analysis there. But if you're able to do that, you'll get a better sense of what content you should be producing more of. It happens to be for this podcast that people love it. When Neil and I are talking about SEO or content marketing, or talking about new tools or new trends, right, those episodes do the best. But when we talked about sometimes we'll talk about other stuff that's kind of far out. Let's say we talk about company culture or whatever. That doesn't do as well. Because obviously this is marketing school. Neil, did you want to add something, Well, that's it. Make sure you rate review the podcast, and if you need help growing your traffic, check out marketingschool dot io slash live Live. All right, so you guys later the slash Live. Thank you. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing School dot Io until next time. Class dismissed