Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how you can make the most of internal linking. So, Neil, before we even talk about it, why is internal linking even important? Internal linking is really important because it tells Google, Hey, here are all the other pages on my say, and here's how you can get to them. You may be thinking, yeah, they can figure that out from a site map, and the same ap is good. But when you internal link to specific pages and you link to them more and more often, it tells Google, hey, these are the important ones, these are the ones that should rank higher, and these are the ones that I'm passing more juice to. Yeah, so here's what I like to do. There's a couple of tools, right, we'll start with the tools we can start with, you know what, Let's let's start with the free tool first. And there's actually two free tools you can use here, Google Search Console. You can start with that. It can show you even though it's not the best though, so I kind of hesitate on giving this one, but it is free, it's from Google. It will show you the pages that have you know, a good amount of internal links on them, and then you can decide how you want to how you want to proceed from there. But what I would recommend is there's another one. You can use a trial for this tool. It's called Screaming Frog Suo Spider. I believe there's a trial for it, but you can basically crawl your site and it'll give you I'll give you more thorough data. I would say, based on how your site is structured and then how internal links are kind of flowing throughout your site. Yeah, and I use screaming Frog myself. It works great. Not the best UI, but the tool works and it's pretty effective. Funny enough, I'm on their home page right now, and I'm like, come, like, do I have to pay monthly for this or do I still have it? Because I've just paid once? And yeah, I don't know. Mine still works. But in general, with screaming Frog, it's a great tool. You should consider using it. And here's the thing with internal links. People tend to try to use rich anchor text so they can rank the highest for a specific keyword like marketing or whatnot. That's a good idea, but if your anchor text is too rich and too spammy and not relevant enough to the page you're linking to, it can hurt you. So make sure your links aren't just anchor text rich, but more so they're in context. If you're linked to a page about online marketing, don't just leave the marketing because you want to rank for marketing. You know, linked to online marketing or you know, make sure that anchor text is a apropropriate. Yeah, So what I'll say is this, for the vast majority of websites out there, the page that's getting the most links is typically your homepage. And so here's the deal with the homepage. Your homepage by me saying, that means that your homepage has the most link equity to kind of distribute throughout your site. So if you have other important pages on your site, Let's say you have like a service's pages, your case studies pages, your pricing pages, maybe you link to those pages directly from your homepage. And this is what a lot of people are doing right now. And there's a case study done a couple of years ago by Glenn alsopp. I don't know how to pronounce his last name, but viper Chill, Okay, so his blog is called viper Chill, and he did a case study on a couple of different a couple properties owned by Hursts, which is I believe they're a media company, but they basically and they also own e commerce sites too, but they basically kind of linked to they had all these properties, and what they did was they used the footer links right, and they distributed kind of the link equity across the sites. I know this is not internal linking, but they were using the equity to move around, right, and then all of a sudden, those other properties ranked high for keywords such as beauty products. So the homepage is actually very powerful and the way you want to kind of sculpt your site using the homepage as a starting point can be really really strong for how you want to however you want to rank. And when Hirst ended up doing that, people revolted and then eventually, I do believe, I think they got penalized or something ended up happening there. Their properties now do fine. But yeah, when you're doing internal linking, like my favorite strategy is creating detailed guys like those pillar pages, and it can be like on SEO or marketing or whatever you want. And then in there I internal link to all my other blog posts that are relevant that go into specific details. So like if I have a guide on SEO and then I have a blog post on link building, I talk a little bit about link building on that guy, and I I like for more information, check out this blog post on link building that breaks down AB and C. All right, so that is it for today, guy. Our live event is coming up as of this recording. It's going to happen eleven days, so you can still make it. It's in Los Angeles Marketing School Live June twenty ninth. It's on a Saturday. Just go to single Grade dot com slash dtla to apply. Look, we are still we have a lot of people that applied, but we have to make sure that we can get your proof of residents California, or you have to show your proof of hotel or airline ticket one or the other, just to basically lock in a seat for the two hundred seats that we actually have reserved. So just go to single Grade dot com slash dtla and you can apply there and we'll see tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how you can make the most of internal linking. So, Neil, before we even talk about it, why is internal linking even important? Internal linking is really important because it tells Google, Hey, here are all the other pages on my say, and here's how you can get to them. You may be thinking, yeah, they can figure that out from a site map, and the same ap is good. But when you internal link to specific pages and you link to them more and more often, it tells Google, hey, these are the important ones, these are the ones that should rank higher, and these are the ones that I'm passing more juice to. Yeah, so here's what I like to do. There's a couple of tools, right, we'll start with the tools we can start with, you know what, Let's let's start with the free tool first. And there's actually two free tools you can use here, Google Search Console. You can start with that. It can show you even though it's not the best though, so I kind of hesitate on giving this one, but it is free, it's from Google. It will show you the pages that have you know, a good amount of internal links on them, and then you can decide how you want to how you want to proceed from there. But what I would recommend is there's another one. You can use a trial for this tool. It's called Screaming Frog Suo Spider. I believe there's a trial for it, but you can basically crawl your site and it'll give you I'll give you more thorough data. I would say, based on how your site is structured and then how internal links are kind of flowing throughout your site. Yeah, and I use screaming Frog myself. It works great. Not the best UI, but the tool works and it's pretty effective. Funny enough, I'm on their home page right now, and I'm like, come, like, do I have to pay monthly for this or do I still have it? Because I've just paid once? And yeah, I don't know. Mine still works. But in general, with screaming Frog, it's a great tool. You should consider using it. And here's the thing with internal links. People tend to try to use rich anchor text so they can rank the highest for a specific keyword like marketing or whatnot. That's a good idea, but if your anchor text is too rich and too spammy and not relevant enough to the page you're linking to, it can hurt you. So make sure your links aren't just anchor text rich, but more so they're in context. If you're linked to a page about online marketing, don't just leave the marketing because you want to rank for marketing. You know, linked to online marketing or you know, make sure that anchor text is a apropropriate. Yeah, So what I'll say is this, for the vast majority of websites out there, the page that's getting the most links is typically your homepage. And so here's the deal with the homepage. Your homepage by me saying, that means that your homepage has the most link equity to kind of distribute throughout your site. So if you have other important pages on your site, Let's say you have like a service's pages, your case studies pages, your pricing pages, maybe you link to those pages directly from your homepage. And this is what a lot of people are doing right now. And there's a case study done a couple of years ago by Glenn alsopp. I don't know how to pronounce his last name, but viper Chill, Okay, so his blog is called viper Chill, and he did a case study on a couple of different a couple properties owned by Hursts, which is I believe they're a media company, but they basically and they also own e commerce sites too, but they basically kind of linked to they had all these properties, and what they did was they used the footer links right, and they distributed kind of the link equity across the sites. I know this is not internal linking, but they were using the equity to move around, right, and then all of a sudden, those other properties ranked high for keywords such as beauty products. So the homepage is actually very powerful and the way you want to kind of sculpt your site using the homepage as a starting point can be really really strong for how you want to however you want to rank. And when Hirst ended up doing that, people revolted and then eventually, I do believe, I think they got penalized or something ended up happening there. Their properties now do fine. But yeah, when you're doing internal linking, like my favorite strategy is creating detailed guys like those pillar pages, and it can be like on SEO or marketing or whatever you want. And then in there I internal link to all my other blog posts that are relevant that go into specific details. So like if I have a guide on SEO and then I have a blog post on link building, I talk a little bit about link building on that guy, and I I like for more information, check out this blog post on link building that breaks down AB and C. All right, so that is it for today, guy. Our live event is coming up as of this recording. It's going to happen eleven days, so you can still make it. It's in Los Angeles Marketing School Live June twenty ninth. It's on a Saturday. Just go to single Grade dot com slash dtla to apply. Look, we are still we have a lot of people that applied, but we have to make sure that we can get your proof of residents California, or you have to show your proof of hotel or airline ticket one or the other, just to basically lock in a seat for the two hundred seats that we actually have reserved. So just go to single Grade dot com slash dtla and you can apply there and we'll see tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School