Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we're going to talk about how to make the most of Google Analytics to grow faster. Yeah. So with Google Analytics, it's the default marketing and analytics solution that most marketers and most websites use. It's free, it's from Google. But most people just look at one metric in there, and that is, oh, what's my traffic? Because in their general overview, they'll tell you if you're up week over week or down week over week, and that's what most people use. But if you don't really dive in, how are you going to improve your traffic? Yep. So one of the things I've been doing, actually since I first started learning digital marketing was there's a woman I follow her website as analytics, so I think her name is Annie Cushing, and if you go to analytics dot com, she shares a lot of different stuff, but what's really stuck with me over the years was the fact that she's talked about advanced segments. Right. And so in Google on Linux, when you're looking at your traffic, you look at all your traffic at once, right, But if you go to the source slash medium section, you can actually break out your traffic into different segments, so you can segment your traffic that only shows people that have converted or people that have stayed over ten minutes on your website, right, So these are super engaged people or people that are converters, or people that have filled out free consultations on your website. So for us on the agency side, we want people that fill out free consultations because maybe they need marketing help. Right. So if you're able to segment it. That way, you can actually look at the different traffic sources. Well you can be like, okay, well these are the top traffic sources for free consultation people, maybe we should go after this traffic source more. Right, So you can use the data to guide you. So setting up advanced segmentations those are helpful. Check out analytics dot com or just type in Google Analytics advanced segmentations because you can actually copy some over to my knowledge and you can actually share it with people. Another thing I recommend that you do is set up conversion tracking. Everyone wants more traffic, but if I told you get half the traffic, but double the conversions or triple the conversions. So if you're at half the traffic triple the conversions, you're still getting fifty percent more leads or more sales. And what I recommend doing is set up conversion tracking and goal tracking. Look to see what traffic channels, what content, what ads are actually producing the most amount of quote unquote revenue for you, and focus on getting more traffic from those channels and cut off all the channels and all the content types that aren't working. So then that way you can spend one hundred percent of your time on the stuff that is working, which may not necessarily increase your traffic, but I'll increase your quote unquote qualified traffic, which will increase your qualified leads as well as sales. That'xst one from my side is adding integrations, So that basically means, if you have a YouTube channel, can you hook in your Google onlegx with your YouTube channel? Can you hook it in with your Google Ads account? When you're able to add in these different data sources, if you're spending time and money on these other sources, you want to have everything combined so you can get maximum value, right, and then you can you can have better decisions to guide your business. And by the way, Neil and I aren't necessarily saying go completely on the quant side. There's a time and place for qualitative feedback as well. If you rely too much on the data, you can get yourself into trouble, right, So it's kind of both sides, qualitative and quantitative. Neil and the other thing that I like looking at within Google Analytics is your cohort report. It's a very unused report. The easiest way to get more traffic is to keep the traffic you have and get them to keep coming back. We'll find out as the majority of your audience will come once your site and come back again. So when you look at the cohort reports, you can start looking at the users who continually come back, see what they're doing that's different, and try to encourage more of those experiences for your whole visitor base. So now way you get more repeat users. Yep. And you can also add in multi touch attributions to so Google has the ability to see, Okay, let's say you convert from this podcast, Well, we want to know what other sources you've visited it as well. Right, that's probably not as easy, but you know from web sources you can see, oh, they came from ads first, and they went to a blog post over here, then they went back to ads, so you get a better sense of what's going on. They do have that ability, and you know your knowledge may vary with it, but more insights to better, right, so neil' go for it. Yeah. And then the last one that I have from my end is look to see where your Google Analytics has like a funnel report. It's showing you where people are leaving your website. And the experiences that are causing people to exit. Fix those, because if you fix those, you're going to create a better experience. People are going to standard site longer, link to you more, share your content more, and that'll increase your se traffic as well as your conversions in the long run. Cool. And then also on the integration side too, I mean obviously Google Tag Manager that's helpful, and then there's also Google Optimized as well, and you can kind of layer everything into GA so you can make it super powerful. They also have heat mapping as well if you want to do that. And final thing from my side is adding alerts. So I actually don't know if the sun seted this, but I still have my alerts on. So maybe I'm grandfathered in, but I set my alerts like ten years ago. So alerts are helpful because you can get alert and say, oh, traffic has dropped fifteen percent on twenty percent of a day. That's a lot of traffic. Right If you're not like Neil and I where we look at our traffic quite often, you might want to have these alerts because if that happens, then you can send it over to your team or you can just take care of it right there on the dot right, So I would set something up like that, and then if you have an alert coming in, you can probably have a Zapier setup where that email alert goes to Twilio and you get a text message saying, hey, this is something happened, right. I'd imagine they probably have a mobile you know section already or like where you can put in your mobile number, but if not, you can use Zapier. So that is it for today. Please don't forget to rate, review and subscribe, whether it's one star or five stars. Neil and I want to hear from you, and if you want to hang out with Neil and I, our live events are coming back Marketing School the ioslash Live. That's alive. We're capping the group at seventy five people, so go out there, fill out an application and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io. Until next time, Class dismissed,

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we're going to talk about how to make the most of Google Analytics to grow faster. Yeah. So with Google Analytics, it's the default marketing and analytics solution that most marketers and most websites use. It's free, it's from Google. But most people just look at one metric in there, and that is, oh, what's my traffic? Because in their general overview, they'll tell you if you're up week over week or down week over week, and that's what most people use. But if you don't really dive in, how are you going to improve your traffic? Yep. So one of the things I've been doing, actually since I first started learning digital marketing was there's a woman I follow her website as analytics, so I think her name is Annie Cushing, and if you go to analytics dot com, she shares a lot of different stuff, but what's really stuck with me over the years was the fact that she's talked about advanced segments. Right. And so in Google on Linux, when you're looking at your traffic, you look at all your traffic at once, right, But if you go to the source slash medium section, you can actually break out your traffic into different segments, so you can segment your traffic that only shows people that have converted or people that have stayed over ten minutes on your website, right, So these are super engaged people or people that are converters, or people that have filled out free consultations on your website. So for us on the agency side, we want people that fill out free consultations because maybe they need marketing help. Right. So if you're able to segment it. That way, you can actually look at the different traffic sources. Well you can be like, okay, well these are the top traffic sources for free consultation people, maybe we should go after this traffic source more. Right, So you can use the data to guide you. So setting up advanced segmentations those are helpful. Check out analytics dot com or just type in Google Analytics advanced segmentations because you can actually copy some over to my knowledge and you can actually share it with people. Another thing I recommend that you do is set up conversion tracking. Everyone wants more traffic, but if I told you get half the traffic, but double the conversions or triple the conversions. So if you're at half the traffic triple the conversions, you're still getting fifty percent more leads or more sales. And what I recommend doing is set up conversion tracking and goal tracking. Look to see what traffic channels, what content, what ads are actually producing the most amount of quote unquote revenue for you, and focus on getting more traffic from those channels and cut off all the channels and all the content types that aren't working. So then that way you can spend one hundred percent of your time on the stuff that is working, which may not necessarily increase your traffic, but I'll increase your quote unquote qualified traffic, which will increase your qualified leads as well as sales. That'xst one from my side is adding integrations, So that basically means, if you have a YouTube channel, can you hook in your Google onlegx with your YouTube channel? Can you hook it in with your Google Ads account? When you're able to add in these different data sources, if you're spending time and money on these other sources, you want to have everything combined so you can get maximum value, right, and then you can you can have better decisions to guide your business. And by the way, Neil and I aren't necessarily saying go completely on the quant side. There's a time and place for qualitative feedback as well. If you rely too much on the data, you can get yourself into trouble, right, So it's kind of both sides, qualitative and quantitative. Neil and the other thing that I like looking at within Google Analytics is your cohort report. It's a very unused report. The easiest way to get more traffic is to keep the traffic you have and get them to keep coming back. We'll find out as the majority of your audience will come once your site and come back again. So when you look at the cohort reports, you can start looking at the users who continually come back, see what they're doing that's different, and try to encourage more of those experiences for your whole visitor base. So now way you get more repeat users. Yep. And you can also add in multi touch attributions to so Google has the ability to see, Okay, let's say you convert from this podcast, Well, we want to know what other sources you've visited it as well. Right, that's probably not as easy, but you know from web sources you can see, oh, they came from ads first, and they went to a blog post over here, then they went back to ads, so you get a better sense of what's going on. They do have that ability, and you know your knowledge may vary with it, but more insights to better, right, so neil' go for it. Yeah. And then the last one that I have from my end is look to see where your Google Analytics has like a funnel report. It's showing you where people are leaving your website. And the experiences that are causing people to exit. Fix those, because if you fix those, you're going to create a better experience. People are going to standard site longer, link to you more, share your content more, and that'll increase your se traffic as well as your conversions in the long run. Cool. And then also on the integration side too, I mean obviously Google Tag Manager that's helpful, and then there's also Google Optimized as well, and you can kind of layer everything into GA so you can make it super powerful. They also have heat mapping as well if you want to do that. And final thing from my side is adding alerts. So I actually don't know if the sun seted this, but I still have my alerts on. So maybe I'm grandfathered in, but I set my alerts like ten years ago. So alerts are helpful because you can get alert and say, oh, traffic has dropped fifteen percent on twenty percent of a day. That's a lot of traffic. Right If you're not like Neil and I where we look at our traffic quite often, you might want to have these alerts because if that happens, then you can send it over to your team or you can just take care of it right there on the dot right, So I would set something up like that, and then if you have an alert coming in, you can probably have a Zapier setup where that email alert goes to Twilio and you get a text message saying, hey, this is something happened, right. I'd imagine they probably have a mobile you know section already or like where you can put in your mobile number, but if not, you can use Zapier. So that is it for today. Please don't forget to rate, review and subscribe, whether it's one star or five stars. Neil and I want to hear from you, and if you want to hang out with Neil and I, our live events are coming back Marketing School the ioslash Live. That's alive. We're capping the group at seventy five people, so go out there, fill out an application and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io. Until next time, Class dismissed,