In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges
00:48 – Retarget the people who didn’t buy 
00:59 – Tailor a message for them by offering something better to get them to come back
01:17 – There’s also Cyber Monday 
01:28 – Make sure to have different offers for both holiday sales
01:38 – Create mystery campaigns like contests using Vyper or mystery additional discounts
02:08 – People get too riled up, so be creative
02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit
02:45 – Ensure your company’s health in the process
03:35 – Segment your products 
03:48 – You want to consistently pitch people on your additional products for the next 12 months
04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 
0431 – Go to SingleGrain.com/giveaway to get your FREE copy
04:38 – That’s it for today’s episode! 3 Key Points: 
Retarget people who haven’t made it to their cart and offer them better options.
Something that will make people curious will draw them in further.
With your sales and discounts, make sure you’re not sacrificing profit.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges
</li> <li>00:48 – Retarget the people who didn’t buy <ul> <li>00:59 – Tailor a message for them by offering something better to get them to come back</li> </ul> </li> <li>01:17 – There’s also Cyber Monday <ul> <li>01:28 – Make sure to have different offers for both holiday sales</li> </ul> </li> <li>01:38 – Create mystery campaigns like contests using <a href="https://vyper.io/">Vyper</a> or mystery additional discounts</li> <li>02:08 – People get too riled up, so be creative</li> <li>02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit</li> <li>02:45 – Ensure your company’s health in the process</li> <li>03:35 – Segment your products <ul> <li>03:48 – You want to consistently pitch people on your additional products for the next 12 months</li> </ul> </li> <li>04:19 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>0431 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>04:38 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Retarget people who haven’t made it to their cart and offer them better options.</li> <li>Something that will make people curious will draw them in further.</li> <li>With your sales and discounts, make sure you’re not sacrificing profit.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes:  00:27 –...

How to Make The Most of Black Friday Traffic Surges | Ep. #468

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f8566178-b514-4354-83df-b0d2006e8fd9/transcript

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