In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools
• [00:38] Examples of such tools include: UberSuggest and SEMRush.
• [01:20] When it comes to these tools, it’s hard to compare them.
• [01:35] You should use these tools to see how you stack up to your competitors. 
• [01:50] Always use the same tool for comparisons, so that the data will be similar.[02:50] When looking at these types of tools, Eric looks at trends.
• [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating.
• [04:40] B2C traffic information tends to be more accurate.
• [05:00] You can rent out pages that rank for certain keywords.
• [05:40] That’s it for today!
• [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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