Marketing School - Digital Marketing and Online Marketing TipsMarketing School - Digital Marketing and Online Marketing Tips

How to Make a Professional Podcast | Ep. #444

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In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts.

Time Stamped Show Notes:
  • 00:27 – Today’s topic: How to Make a Professional Podcast
  • 00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio
    • 00:52 – The best podcasts around have the best audio quality
    • 01:07 – If you can have professional audio quality, you set yourself above what others are doing
  • 01:13 – Make sure to edit your fillers to make it sound more professional
  • 01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes
  • 01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically
  • 02:20 – Use a player for your website that won’t require you to go to iTunes
  • 02:40 – For starters, you can use Skype for interviews and record it with ECamm Recorder
  • 02:52 – Upload your recorded files to Dropbox and you have your people work on them from there
  • 03:11 – You have to hire a great team that will enable you to be hands-off
  • 03:37 – Eric and Neil might try Zencastr which is a web app that can record conversation
  • 04:02 – Make sure you have a good mic
  • 04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:48 – That’s it for today’s episode!
3 Key Points:
  1. Prioritize the quality of your audio, it will drive listeners to your podcast.
  2. Hire a great team who will work on the post-production of your podcast.
  3. Not everyone has access to iTunes so have a player on your website that will work on all devices.

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