Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patam, and today we are going to talk about how you can maintain a thirty percent plus open rate on your email list as it grows. So why I think we should first establish what typical open rates look like now in our world, just across the board, is it fifteen percent, twenty percent? I would say somewhere between ten and fifteen percent Max. Okay, got it, and so what is what is your ninja tactic? Here? My ninja tactic? Most people would say you should clean your list, right, and the problem with cleaning your lists, and you should do this as well. But yeah, you can get to thirty percent by just scrubbing everyone out. And what you'll find is if you just focus on cleaning your list, you'll continually lose people as you atoms, your list will never grow. But if you really want to increase your open rate, and you want to do this, because more opens you have more traffic, you'll get more sales. The benefits are endless. All you want to do is just ask your subscribers a question. Seriously, It's just that simple. You can have a subject line like quick question or what do you think about this? The more people on your email lists that respond, it'll show the provider's outlook Gmail all these guys that hey, these guys just aren't getting an email quote unquote newsletter. They're having a conversation with the person sending out the emails. And when you do that, over time, you'll notice that your open rates keep going up because when someone replies back to you, even if it's just with the simple yes, your emails will start going into their inbox versus the spam or the promotion stab. Yeah, so I think about some of the headlines I've been using, and this does work. Sometimes it'll just literally be their first name, so Neil question mark, Eric, Neil question mark, and it actually gets pretty good open rates. But you just got to make sure that you're not trying to manipulate them inside the message. Also, it might just be like sometimes I just literally put help, Like actually, you know what I do when I'm getting people that try to respond to a survey, I put help, and then I put question mark, right, and that gets a lot of responses to And you can also put questions at the end too. What usually happens is, let's say what we do with like a course launch for example, Right, let's just use that example. In the very beginning, you don't literally just talk about launching your course. You talk about, you know, you have a couple of thoughts, why content marketing is good for you, why se is good for you, whatever your story around it, perhaps, but at the very end you should say, hey, like tell us your content, your your journey around this topic, right, content marking or SEO for example. You know we read every email, keen to get your thoughts. Yeah. The other thing you could try is a PS at the end of your email. You can do like cheers Neil plateau ps and then you can ask them a question. I haven't got amazing results from that does help increase the responses a bit. But what I've just found is emailing a question once a month will ensure or a help ensure that your emails stay on top of or in eat people's inbox and at the top, so that way when they're there, boom, they click and they open. If your emails are spamming, and they just go into the spam box because there's no engagement and someone eventually unmarks it as spam, you're not going to show up at the top. They couldn't visit their spam folder, you know, three days before. And what I found is a lot of people will go into the spam box because we did surveys on this, we did some user testing. A lot of people go to the spam box, untick all the ones that aren't spam and then click move to inbox right on Gmail. And then whenever they get a chance they'll go through them, but it's easier if you're just at the top of their inbox right when you send out the email. I have nothing else to add. Are you done? I'm done? All right. Go to single green dot com slash survey. Take two minutes of your time, help us make this podcast better for you, and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patam, and today we are going to talk about how you can maintain a thirty percent plus open rate on your email list as it grows. So why I think we should first establish what typical open rates look like now in our world, just across the board, is it fifteen percent, twenty percent? I would say somewhere between ten and fifteen percent Max. Okay, got it, and so what is what is your ninja tactic? Here? My ninja tactic? Most people would say you should clean your list, right, and the problem with cleaning your lists, and you should do this as well. But yeah, you can get to thirty percent by just scrubbing everyone out. And what you'll find is if you just focus on cleaning your list, you'll continually lose people as you atoms, your list will never grow. But if you really want to increase your open rate, and you want to do this, because more opens you have more traffic, you'll get more sales. The benefits are endless. All you want to do is just ask your subscribers a question. Seriously, It's just that simple. You can have a subject line like quick question or what do you think about this? The more people on your email lists that respond, it'll show the provider's outlook Gmail all these guys that hey, these guys just aren't getting an email quote unquote newsletter. They're having a conversation with the person sending out the emails. And when you do that, over time, you'll notice that your open rates keep going up because when someone replies back to you, even if it's just with the simple yes, your emails will start going into their inbox versus the spam or the promotion stab. Yeah, so I think about some of the headlines I've been using, and this does work. Sometimes it'll just literally be their first name, so Neil question mark, Eric, Neil question mark, and it actually gets pretty good open rates. But you just got to make sure that you're not trying to manipulate them inside the message. Also, it might just be like sometimes I just literally put help, Like actually, you know what I do when I'm getting people that try to respond to a survey, I put help, and then I put question mark, right, and that gets a lot of responses to And you can also put questions at the end too. What usually happens is, let's say what we do with like a course launch for example, Right, let's just use that example. In the very beginning, you don't literally just talk about launching your course. You talk about, you know, you have a couple of thoughts, why content marketing is good for you, why se is good for you, whatever your story around it, perhaps, but at the very end you should say, hey, like tell us your content, your your journey around this topic, right, content marking or SEO for example. You know we read every email, keen to get your thoughts. Yeah. The other thing you could try is a PS at the end of your email. You can do like cheers Neil plateau ps and then you can ask them a question. I haven't got amazing results from that does help increase the responses a bit. But what I've just found is emailing a question once a month will ensure or a help ensure that your emails stay on top of or in eat people's inbox and at the top, so that way when they're there, boom, they click and they open. If your emails are spamming, and they just go into the spam box because there's no engagement and someone eventually unmarks it as spam, you're not going to show up at the top. They couldn't visit their spam folder, you know, three days before. And what I found is a lot of people will go into the spam box because we did surveys on this, we did some user testing. A lot of people go to the spam box, untick all the ones that aren't spam and then click move to inbox right on Gmail. And then whenever they get a chance they'll go through them, but it's easier if you're just at the top of their inbox right when you send out the email. I have nothing else to add. Are you done? I'm done? All right. Go to single green dot com slash survey. Take two minutes of your time, help us make this podcast better for you, and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School