In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Leverage Pinterest Search Ads
00:34 – In 2017, Pinterest has released the ability to run ads where you can target specific keywords
01:03 – Pinterest is growing and becoming a serious business
01:21 – Pinterest users are almost equally divided by men and women in other countries
01:33 – Neil asks Eric to try selling digital products to men and women to see who converts better 
01:40 – Women have a higher conversion rate and are less likely to refund
01:47 – Eric wouldn’t make a refund
01:53 – Guys always return Neil’s products
02:05 – When a woman buys your product, they are more likely to read it, implement it, and learn from it
02:19 – A guy buys it, but doesn’t do anything with it
02:37 – One of Eric’s friends says “people are buying perceived progress”
02:57 – Neil has tried Pinterest search ads and it works really well 
02:59 – You have to really target your product in your search
03:09 – You may want to get into it now as it’s still new
03:30 – Don’t blame Neil, but you can blame Eric if you lose money
03:45 – That’s it for today’s episode! 3 Key Points: 
Pinterest is becoming a more viable and serious business—it might be worth it to run your ads through this platform.
Create a product that is easily targeted in your search.
Pinterest is still unsaturated with ads, so there’s a good chance of you succeeding if you try it now.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Leverage Pinterest Search Ads
</li> <li>00:34 – In 2017, <a href="https://www.pinterest.com/">Pinterest</a> has released the ability to run ads where you can target specific keywords</li> <li>01:03 – Pinterest is growing and becoming a serious business</li> <li>01:21 – Pinterest users are almost equally divided by men and women in other countries</li> <li>01:33 – Neil asks Eric to try selling digital products to men and women to see who converts better <ul> <li>01:40 – Women have a higher conversion rate and are less likely to refund</li> <li>01:47 – Eric wouldn’t make a refund</li> <li>01:53 – Guys always return Neil’s products</li> <li>02:05 – When a woman buys your product, they are more likely to read it, implement it, and learn from it</li> <li>02:19 – A guy buys it, but doesn’t do anything with it</li> <li>02:37 – One of Eric’s friends says “people are buying perceived progress”</li> </ul> </li> <li>02:57 – Neil has tried Pinterest search ads and it works really well <ul> <li>02:59 – You have to really target your product in your search</li> </ul> </li> <li>03:09 – You may want to get into it now as it’s still new</li> <li>03:30 – Don’t blame Neil, but you can blame Eric if you lose money</li> <li>03:45 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Pinterest is becoming a more viable and serious business—it might be worth it to run your ads through this platform.</li> <li>Create a product that is easily targeted in your search.</li> <li>Pinterest is still unsaturated with ads, so there’s a good chance of you succeeding if you try it now.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success. Time Stamped Show Notes:  00:27 –...

How to Leverage Pinterest Search Ads | Ep. #266

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