In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources.

Time-stamped show notes:
[00:28] - Today's topic: How to Learn Copywriting When You Suck at Writing
[00:43] - If you suck at writing, it doesn't mean you can't do copywriting to compel people to take action.
[01:00] - Read Persuasion by Robert Cialdini and  The Boron Letters by Gary Halbert.
[01:53] - Neil is great at copywriting, but not writing. He learned he doesn't have to be the best writer from Frank Kern.
[02:26] - You just need to be able to answer the customer's objection.
[02:43] - Survey your visitors and find their objections. Use SurveyMonkey or any survey tool.
[02:49] - Find out why people aren't converting and answer those objections in your copy.
[03:08] - Solving people's problems will make them much more likely to convert.
[03:27] - AppSumo is based on sending emails. Neville Medhora from Kopywriting Kourse helped Noah Kagan build AppSumo.
[03:37] - You have to have good copy when sending emails.
[03:58] - Also check out CopyBlogger and the podcast from John McIntyre and Ben Settle’s emails.
[04:15] - When looking at copywriting think of the concept of Seinfeld emails: talking about nothing or the story of your day and weaving in your offer.
[05:14] - Conversion rates are 1 to 3 percent. To get people to convert, you have to create multiple ways to help your customers convert into buyers.
[06:29] - Talking to people and presenting information in the right scenario can also help with conversion.
[06:41] - That's it for today!
[06:45] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
[06:53] - You can also learn how to win a one-year subscription to Crazy Egg. 

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources. Time-stamped show notes: <ul> <li>[00:28] - Today's topic: How to Learn Copywriting When You Suck at Writing
</li> <li>[00:43] - If you suck at writing, it doesn't mean you can't do copywriting to compel people to take action.</li> <li>[01:00] - Read <a href="https://www.influenceatwork.com/principles-of-persuasion/">Persuasion by Robert Cialdini</a> and <a href="https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/1484825985"> The Boron Letters by Gary Halbert</a>.</li> <li>[01:53] - Neil is great at copywriting, but not writing. He learned he doesn't have to be the best writer from <a href="https://frankkern.com/">Frank Kern</a>.</li> <li>[02:26] - You just need to be able to answer the customer's objection.</li> <li>[02:43] - Survey your visitors and find their objections. Use <a href="https://www.surveymonkey.com/">SurveyMonkey</a> or any survey tool.</li> <li>[02:49] - Find out why people aren't converting and answer those objections in your copy.</li> <li>[03:08] - Solving people's problems will make them much more likely to convert.</li> <li>[03:27] - <a href="https://appsumo.com/">AppSumo</a> is based on sending emails. <a href="http://www.nevblog.com/">Neville Medhora</a> from <a href="https://kopywritingkourse.com/">Kopywriting Kourse</a> helped <a href="https://okdork.com/">Noah Kagan</a> build AppSumo.</li> <li>[03:37] - You have to have good copy when sending emails.</li> <li>[03:58] - Also check out <a href="https://www.copyblogger.com/">CopyBlogger</a> and the <a href="https://www.themcmethod.com/email-marketing-podcast/">podcast from John McIntyre</a> and <a href="http://bensettle.com/">Ben Settle’s emails</a>.</li> <li>[04:15] - When looking at copywriting think of the concept of Seinfeld emails: talking about nothing or the story of your day and weaving in your offer.</li> <li>[05:14] - Conversion rates are 1 to 3 percent. To get people to convert, you have to create multiple ways to help your customers convert into buyers.</li> <li>[06:29] - Talking to people and presenting information in the right scenario can also help with conversion.</li> <li>[06:41] - That's it for today!</li> <li>[06:45] - <a href="http://marketingschool.io/">Marketing School</a> is giving away a 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool. Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy.</li> <li>[06:53] - You can also learn how to win a one-year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a>. </li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books,...

How to Learn Copywriting When You Suck at Writing | Ep. #487

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