In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes: 
00:27 – Today’s topic: How to Launch Your Info Product
00:40 – “There’s a launch sequence that comes with an info product” 
00:56 – One type of launch is a “Cart Closing”
01:20 – Second is the “evergreen launch”
01:23 – Jeff Walker’s product launch formula
02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”
02:55 – Think about your traffic first before launching a product 
03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords
03:36 – Doing joint-ventures is also an option 
03:50 – A list rental works sometimes
04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars
04:27 – For online courses, use Kajabi
04:40 – Infusionsoft is also an option
04:55 – Frank Kern has a sequence of important emails 
05:10 – Map out a list of your most important emails
05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!
05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion 
06:13 – The key metrics you need to measure
06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
06:36 – Text MARKETINGSCHOOL to 33444
06:44 – That’s it for today’s episode! 3 Key Points: 
When it comes to launching an info product, don’t worry about the copy, worry about the sequence.
Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.
Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Launch Your Info Product
</li> <li>00:40 – “There’s a launch sequence that comes with an info product” <ul> <li>00:56 – One type of launch is a “Cart Closing”</li> <li>01:20 – Second is the “evergreen launch”</li> <li>01:23 – <a href="http://jeffwalker.com/">Jeff Walker’s product launch formula</a>
</li> </ul> </li> <li>02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”</li> <li>02:55 – Think about your traffic first before launching a product <ul> <li>03:04 – Start with Facebook, <a href="http://www.outbrain.com/uk">Outbrain</a> or <a href="https://www.taboola.com/">Taboola</a> and <a href="https://adwords.google.com/home/">Google AdWords</a>
</li> </ul> </li> <li>03:36 – Doing joint-ventures is also an option <ul> <li>03:50 – A list rental works sometimes</li> </ul> </li> <li>04:15 – Go to <a href="https://www.gotomeeting.com/webinar">GoToWebinar</a> if you want to do a live event, <a href="https://everwebinar.com/">EverWebinar</a> for evergreen webinars</li> <li>04:27 – For online courses, use <a href="https://newkajabi.com/">Kajabi</a>
</li> <li>04:40 – <a href="https://www.infusionsoft.com/">Infusionsoft</a> is also an option</li> <li>04:55 – <a href="https://frankkern.com/products/">Frank Kern</a> has a sequence of important emails <ul> <li>05:10 – Map out a list of your most important emails</li> <li>05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!</li> </ul> </li> <li>05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion <ul> <li>06:13 – The key metrics you need to measure</li> </ul> </li> <li>06:25 – Subscribe, rate and review and get a chance to win a free copy of <a href="https://authoritylabs.com/">Authority Labs</a> <ul> <li>06:36 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>06:44 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>When it comes to launching an info product, don’t worry about the copy, worry about the sequence.</li> <li>Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.</li> <li>Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes:  00:27 – Today’s topic: How to Launch Your...

How to Launch Your Info Product | Ep. #235

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a5d4f164-78f5-437f-88ff-b0d2007c4c63/transcript

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