In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Launch Like Apple
[00:44] Apple has a PLF: Product Launch Formula.
[01:03] Jumpcut likes to take you through three or four videos over a few days.
[01:20] The final one pumps you up to buy.
[01:42] Apple creates early buzz.
[01:50] There are leaks and rumors.
[02:00] They always announce at conferences.
[02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product.
[03:10] Apple creates scarcity.
[03:50] They know how to manufacture a feeding frenzy
[04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.
[05:00] Influencers will help you create buzz.
[05:13] That's it for today!
[05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





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In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Launch Like Apple
</li> <li>[00:44] Apple has a PLF: Product Launch Formula.</li> <li>[01:03] <a href="https://jumpcut.com/">Jumpcut</a> likes to take you through three or four videos over a few days.</li> <li>[01:20] The final one pumps you up to buy.</li> <li>[01:42] Apple creates early buzz.</li> <li>[01:50] There are leaks and rumors.</li> <li>[02:00] They always announce at conferences.</li> <li>[02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product.</li> <li>[03:10] Apple creates scarcity.</li> <li>[03:50] They know how to manufacture a feeding frenzy</li> <li>[04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.</li> <li>[05:00] Influencers will help you create buzz.</li> <li>[05:13] That's it for today!</li> <li>[05:16] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Launch Like Apple [00:44] Apple has a PLF: Product Launch Formula....

How to Launch Like Apple | Ep. #768

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8df4b688-b1f2-41f8-8069-b0d2005d04b6/transcript

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