Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Battel, and today we're going to talk about how you can keep your users engaged with your video so quick recap videos getting bigger and bigger. I think we've emphasized this a couple of times, but still in twenty twenty, we're going to see ninety percent of the content become videos and that's that's core into a faceoo VP. And again, you know, video viewers have doubled as of this year, it's just going to continue to get bigger. It's easier to produce video nowadays, right. You know Live is becoming bigger and bigger. Instagram is doing it. You're kind of semi live with with Snapchat, and then you have you know, Facebook and things like that, so it's becoming a lot more valuable. So the question is how do you keep users engaged with your videos? So, Neil, what are your thoughts on this? Yeah, everyone always says keep your video short, like a minute two minute videos, and yeah, you can do that and your engagement will be really high. But the issue is is your conversion from viewer to purchaser is low, and typically the economics don't work out, especially if you're doing paid advertising. So my first recommendation is, if you want to keep them engage, try to make your video like a story. Right. Storytelling has a lot of emotions, ups and down, scary moments, happy moments. If you can put yourself in the viewer's eyes, right, you'll do much better. And the way to do that is think about you watching a movie. If you're watching a movie and you go through all these emotions, that makes an amazing movie. If you just watch a simple movie where you know what's going to happen, and simple, it's just that same story throughout the whole two hours, you know you're not going to walk away being like, oh this is amazing. So through storytelling and through emotions, you can hook people and increase your engagement. Your numbers on the charts may seem like they're dropping off over time as people watch more and more of your video, but that's standard that happens with every video. But what you'll notice is the more storytelling you do, the more emotions you leverage, the more hooks you create, the more sales you'll end up generating from those videos. This tip really applies around Facebook because you know you're auto scrolling and then a lot of people aren't going to see your score. A lot of people that you know the three second videos that Facebook account them as, it doesn't really count. But if you want to pull people's attentions because a lot of people they aren't their sound is on when they're scrolling through. They actually have to click on the video itself to turn the sound on start with video transcripts or video captions. I should say rev dot com. That's r ev dot com has the ability to create video captions for you. If you don't want to spend the time of adding things up, then they'll give you an SRT file that you could upload. You can also add this to YouTube as well. But it's just an overall better experience. I catch myself sometimes like I'll be stopped by video and I'll just start reading the transcript, like I'm too lazy to literally click. That does add more engagement versus the versus not having the video captions. Again, this applies to Facebook mainly at the moment in the first fifteen minutes or fifteen minutes is a long time. In the first fifteen seconds of your video, have a strong hook. If the intro isn't really engaging, you're going to lose people for the rest of it. Think of the first fifteen seconds as like a headline and a blog post. It's everything. If someone doesn't get hooked in, they're not going to watch the rest. The same goes with the video, right So when you have a unless it's on AutoPlay, there's a picture, a still picture that they use like that's the main frame. If that picture isn't enticing, people don't want to click on it, then it's not going to do well. And if you're trying to figure out what pictures do well, just want a quick Facebook ad. Spend like five bucks and you can try a few different images. It'll tell you which ones have the highest clip the rate. I see a lot of people's videos and it's just them talking the whole time. You know, the camera angles don't change. It's not shifting to their screen. It's literally a talking head the whole time. And that can be boring to turn people off. And this is why people switch camera angles all the time to keep people engaged with the video. And it actually works. I think there's probably a certain phrase for that, and Neil feel free to chime in if you know it. But if you don't have a good setup, I'll see people manually changing like the angle like on their own too. Like so you can do like a poor man's way of doing that, but switch things around, like you know, if it's just you doing like a screencast video, switch from your face to doing the screencast. Just switch back and forth. That way, you're keeping people engaged and then also at the same time, ask them questions too. If it's a live if it's a webinar, if it's a live video, then ask them questions. Ask them, you know, especially when you're starting out, you know where they from exactly right are they getting this? And then you can also feel free to cover some of their questions as you're going through the presentation. That way feels engaging to them. That way they feel like they're talking to an actual person. So all these kinds of things add up. And then the one thing I will say, when you're looking at I'm talking about Facebook video ads again, you can tell pretty quickly. I mean, if your video views are you know, more than you know, three four cents or so, it might be too expensive. And you can also look at the engagement on the video too. On average, how long are people staying. Hopefully they're staying longer than fifteen seconds. The fifteen seconds that Neil just mentioned is perfect because if they're staying longer than fifteen seconds, you might have a pretty good video on your hand. So take a look at your video engagement numbers. You can even just try doing a page post first, see how people perform. Look at the organic reach on it and then go from there. The next one is really good editing. So if you're editing isn't good, then just like the video quality, people are less likely to stick around. There's a guy named Casey something. I don't know his lasting, do you know it? The guy that sold his thing for twenty five million? I don't know if he's sold for twenty five million, but he's really popular on YouTube. Yeah it's Casey neist At. I'm probably butchering it, but you'll he'll find it. Yeah, what did? He's sold for twenty five million bucks? Okay, So the way he built such a big brand he had, like I think apparently from what I hear, he built like this useless app and don't come crucify me Twitter. He sold it for twenty five million to CNN, and CNN basically hired out like his team. They didn't buy his brand specifically, but they know, like he's such a big influencer that he's just going to work with CNN. Now that's the power of being an influencer and being good with videos. That's amazing. Twenty five million bucks for that, So he has amazing editing. If you do amazing editing. It doesn't even have to be as good as him, you'll do well. And in addition to that, Eric has this problem and he knows and he's trying to fix it. With your videos, talk slowly. If you talk too fast, you're not going to engage as bench because people are going to be like, what the heck is happening? This is too much information for me. I have the same problem. When I do my video webinars and I go over advanced stuff, people are like, Neil, all these tactics seem great, but you're talking so past I don't even understand what's happening. That's actually true. And by the way, if you feel like we talk fast, please tweet at us. I feel like I probably talk significantly faster than Neil. The other side of things, when you're doing videos, one other tip I have because live is getting bigger and bigger, you have telestream wirecasts, and wirecasts will allow you to simulcast basically to let's see, you can do YouTube live, you can do Facebook live, you could even do Twitch as well. And now that Instagram's going live, they're probably going to add that in. And they have periscope right now. But now Twitter. You can actually go live natively within the app too, So imagine if you can go live at five times, you're going to be doing something special. So I mean, you know, one of my plans is to you know, try that quite a bit in twenty seventeen to see how it goes. But it is a five hundred dollars one time cost. I think it's probably worth investing into it once you have you know, your other marketing channels figured out. I think I'm certainly good. Like if you have good value to add, if you have good things to say, well then go out there and you know, give this a shot. Neil anything else. That's it from my end. All right, that's it for today's episode. Let us know what you think. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Battel, and today we're going to talk about how you can keep your users engaged with your video so quick recap videos getting bigger and bigger. I think we've emphasized this a couple of times, but still in twenty twenty, we're going to see ninety percent of the content become videos and that's that's core into a faceoo VP. And again, you know, video viewers have doubled as of this year, it's just going to continue to get bigger. It's easier to produce video nowadays, right. You know Live is becoming bigger and bigger. Instagram is doing it. You're kind of semi live with with Snapchat, and then you have you know, Facebook and things like that, so it's becoming a lot more valuable. So the question is how do you keep users engaged with your videos? So, Neil, what are your thoughts on this? Yeah, everyone always says keep your video short, like a minute two minute videos, and yeah, you can do that and your engagement will be really high. But the issue is is your conversion from viewer to purchaser is low, and typically the economics don't work out, especially if you're doing paid advertising. So my first recommendation is, if you want to keep them engage, try to make your video like a story. Right. Storytelling has a lot of emotions, ups and down, scary moments, happy moments. If you can put yourself in the viewer's eyes, right, you'll do much better. And the way to do that is think about you watching a movie. If you're watching a movie and you go through all these emotions, that makes an amazing movie. If you just watch a simple movie where you know what's going to happen, and simple, it's just that same story throughout the whole two hours, you know you're not going to walk away being like, oh this is amazing. So through storytelling and through emotions, you can hook people and increase your engagement. Your numbers on the charts may seem like they're dropping off over time as people watch more and more of your video, but that's standard that happens with every video. But what you'll notice is the more storytelling you do, the more emotions you leverage, the more hooks you create, the more sales you'll end up generating from those videos. This tip really applies around Facebook because you know you're auto scrolling and then a lot of people aren't going to see your score. A lot of people that you know the three second videos that Facebook account them as, it doesn't really count. But if you want to pull people's attentions because a lot of people they aren't their sound is on when they're scrolling through. They actually have to click on the video itself to turn the sound on start with video transcripts or video captions. I should say rev dot com. That's r ev dot com has the ability to create video captions for you. If you don't want to spend the time of adding things up, then they'll give you an SRT file that you could upload. You can also add this to YouTube as well. But it's just an overall better experience. I catch myself sometimes like I'll be stopped by video and I'll just start reading the transcript, like I'm too lazy to literally click. That does add more engagement versus the versus not having the video captions. Again, this applies to Facebook mainly at the moment in the first fifteen minutes or fifteen minutes is a long time. In the first fifteen seconds of your video, have a strong hook. If the intro isn't really engaging, you're going to lose people for the rest of it. Think of the first fifteen seconds as like a headline and a blog post. It's everything. If someone doesn't get hooked in, they're not going to watch the rest. The same goes with the video, right So when you have a unless it's on AutoPlay, there's a picture, a still picture that they use like that's the main frame. If that picture isn't enticing, people don't want to click on it, then it's not going to do well. And if you're trying to figure out what pictures do well, just want a quick Facebook ad. Spend like five bucks and you can try a few different images. It'll tell you which ones have the highest clip the rate. I see a lot of people's videos and it's just them talking the whole time. You know, the camera angles don't change. It's not shifting to their screen. It's literally a talking head the whole time. And that can be boring to turn people off. And this is why people switch camera angles all the time to keep people engaged with the video. And it actually works. I think there's probably a certain phrase for that, and Neil feel free to chime in if you know it. But if you don't have a good setup, I'll see people manually changing like the angle like on their own too. Like so you can do like a poor man's way of doing that, but switch things around, like you know, if it's just you doing like a screencast video, switch from your face to doing the screencast. Just switch back and forth. That way, you're keeping people engaged and then also at the same time, ask them questions too. If it's a live if it's a webinar, if it's a live video, then ask them questions. Ask them, you know, especially when you're starting out, you know where they from exactly right are they getting this? And then you can also feel free to cover some of their questions as you're going through the presentation. That way feels engaging to them. That way they feel like they're talking to an actual person. So all these kinds of things add up. And then the one thing I will say, when you're looking at I'm talking about Facebook video ads again, you can tell pretty quickly. I mean, if your video views are you know, more than you know, three four cents or so, it might be too expensive. And you can also look at the engagement on the video too. On average, how long are people staying. Hopefully they're staying longer than fifteen seconds. The fifteen seconds that Neil just mentioned is perfect because if they're staying longer than fifteen seconds, you might have a pretty good video on your hand. So take a look at your video engagement numbers. You can even just try doing a page post first, see how people perform. Look at the organic reach on it and then go from there. The next one is really good editing. So if you're editing isn't good, then just like the video quality, people are less likely to stick around. There's a guy named Casey something. I don't know his lasting, do you know it? The guy that sold his thing for twenty five million? I don't know if he's sold for twenty five million, but he's really popular on YouTube. Yeah it's Casey neist At. I'm probably butchering it, but you'll he'll find it. Yeah, what did? He's sold for twenty five million bucks? Okay, So the way he built such a big brand he had, like I think apparently from what I hear, he built like this useless app and don't come crucify me Twitter. He sold it for twenty five million to CNN, and CNN basically hired out like his team. They didn't buy his brand specifically, but they know, like he's such a big influencer that he's just going to work with CNN. Now that's the power of being an influencer and being good with videos. That's amazing. Twenty five million bucks for that, So he has amazing editing. If you do amazing editing. It doesn't even have to be as good as him, you'll do well. And in addition to that, Eric has this problem and he knows and he's trying to fix it. With your videos, talk slowly. If you talk too fast, you're not going to engage as bench because people are going to be like, what the heck is happening? This is too much information for me. I have the same problem. When I do my video webinars and I go over advanced stuff, people are like, Neil, all these tactics seem great, but you're talking so past I don't even understand what's happening. That's actually true. And by the way, if you feel like we talk fast, please tweet at us. I feel like I probably talk significantly faster than Neil. The other side of things, when you're doing videos, one other tip I have because live is getting bigger and bigger, you have telestream wirecasts, and wirecasts will allow you to simulcast basically to let's see, you can do YouTube live, you can do Facebook live, you could even do Twitch as well. And now that Instagram's going live, they're probably going to add that in. And they have periscope right now. But now Twitter. You can actually go live natively within the app too, So imagine if you can go live at five times, you're going to be doing something special. So I mean, you know, one of my plans is to you know, try that quite a bit in twenty seventeen to see how it goes. But it is a five hundred dollars one time cost. I think it's probably worth investing into it once you have you know, your other marketing channels figured out. I think I'm certainly good. Like if you have good value to add, if you have good things to say, well then go out there and you know, give this a shot. Neil anything else. That's it from my end. All right, that's it for today's episode. Let us know what you think. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School