In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success
• [01:20] You should focus on traffic before you focus on conversions.
• [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter!
• [03:10] People don’t create content for all stages of the funnel, which they absolutely should.
• [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.
• [06:10] Top marketers measure content at a topic level.
• [09:40] It’s important to do keyword research.
• [11:45] It’s important to have a good relationship with sales.
• [12:00] You need to have a strong common language between marketing and sales.
• [13:45] You need to set up an SLA.
• [15:40] It’s possible to extrapolate future success from current sales metrics.
• [17:40] It’s important to leverage good reviews.
• [18:00] HubSpot does a good job at being transparent.
• [18:25] Marketers need to have more say in packaging and design.
• [18:40] RxBar is a great example of transparent packaging.
• [21:00] There are not enough marketers that create and build strong personal brands.
• [21:27] The most important part of branding, is that you need to have a unique viewpoint.
• [22:35] Marketers must be willing to exist in the public eye.
• [24:34] Creating content is important to building your brand.
• [27:45] Beat your competitors at their own game.
• [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience.
• [31:15] Make sure to wrap your links, so you get more conversions.
• [31:30] If you’re scheduling a lot of content, you need to check when your audience is online.
• [33:05] Email Ryan if you want further content from him and his company.
• [33:32] That’s it for today!
• [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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• Twitter @ericosiu

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