In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Increase Audience Retention on YouTube
00:43 – Your watch time matters GREATLY
00:48 – Check your analytics section for audience retention data
00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate
01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20% 
01:16 – “These are audio files, so that explains it”
01:36 – “You need to have visual hooks”
02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer
03:02 – Get to the point and make your videos valuable
03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention
03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 
03:50 – Go to SingleGrain.com/giveaway to get your FREE copy
03:54 – That’s it for today’s episode! 3 Key Points: 
Watch time on YouTube is one of the biggest factors that impact retention.
People tend to stay on your videos longer if they find them visually appealing.
Teach your audience and provide VALUE—that’s how you hold onto them.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Increase Audience Retention on YouTube
</li> <li>00:43 – Your watch time matters GREATLY</li> <li>00:48 – Check your analytics section for audience retention data</li> <li>00:54 – <a href="https://www.linkedin.com/in/timschmoyer/">Tim Schmoyer</a>, a pro YouTuber, says you want to aim for a 60% plus retention rate</li> <li>01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20% <ul> <li>01:16 – “These are audio files, so that explains it”</li> </ul> </li> <li>01:36 – “You need to have visual hooks”</li> <li>02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer</li> <li>03:02 – Get to the point and make your videos valuable</li> <li>03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention</li> <li>03:41 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>03:50 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>03:54 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Watch time on YouTube is one of the biggest factors that impact retention.</li> <li>People tend to stay on your videos longer if they find them visually appealing.</li> <li>Teach your audience and provide VALUE—that’s how you hold onto them.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for...

How to Increase Audience Retention on YouTube | Ep. #460

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