In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Improve Your Conversion Rate Using Images
00:45 – Eric has custom images for his website and custom gifs for his homepage
01:06 – For custom images, you can repurpose them, unlike stock photos 
01:14 – Eric’s conversion rates went up on their A/B testing
01:27 – Design is a priority for Eric
01:36 – KlientBoost is an agency focused on design
02:05 – A design that helps convey your message can increase conversion
02:16 – Neil added a heat map in the header
02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion
03:12 – Design Pickle is a good place for graphic designers to make your images 
03:22 – As per the founder, you can also request a specific design like an infographic
03:35 – Flat fee is $370 a month for unlimited designs
03:42 – Canva is a good tool for creating images for free
04:04 – Infogram is a quick and easy way to make custom graphics
04:10 – If you use images, make sure it shows a process—make sure it’s not too distracting or hard to visualize 
04:38 – If your images are too distracting, it might lessen the conversion rate
04:53 – One digital marketer used the image of an iPhone battery draining when they sold tickets on Facebook
05:19 – Think of how you can draw people’s emotions with your images
05:59 – Test different variations of images 
05:52 – Test out different images in different ads tests
06:04 – That’s it for today’s episode! 3 Key Points: 
Custom images convert more than stock images.
If you don’t have a graphic designer, there are tons of tools you can use to create your own custom images.
Make your images easy on the eye, make sure it depicts a process or story, and triggers the right emotions.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Improve Your Conversion Rate Using Images
</li> <li>00:45 – Eric has custom images for his website and custom gifs for his homepage</li> <li>01:06 – For custom images, you can repurpose them, unlike stock photos <ul> <li>01:14 – Eric’s conversion rates went up on their A/B testing</li> <li>01:27 – Design is a priority for Eric</li> </ul> </li> <li>01:36 – <a href="https://klientboost.com/">KlientBoost</a> is an agency focused on design</li> <li>02:05 – A design that helps convey your message can increase conversion</li> <li>02:16 – Neil added a heat map in the header</li> <li>02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion</li> <li>03:12 – <a href="http://designpickle.com/">Design Pickle</a> is a good place for graphic designers to make your images <ul> <li>03:22 – As per the founder, you can also request a specific design like an infographic</li> <li>03:35 – Flat fee is $370 a month for unlimited designs</li> </ul> </li> <li>03:42 – <a href="https://www.canva.com/">Canva</a> is a good tool for creating images for free</li> <li>04:04 – <a href="https://infogr.am/">Infogram</a> is a quick and easy way to make custom graphics</li> <li>04:10 – If you use images, make sure it shows a process—make sure it’s not too distracting or hard to visualize <ul> <li>04:38 – If your images are too distracting, it might lessen the conversion rate</li> </ul> </li> <li>04:53 – One digital marketer used the image of an iPhone battery draining when they sold tickets on Facebook</li> <li>05:19 – Think of how you can draw people’s emotions with your images</li> <li>05:59 – Test different variations of images <ul> <li>05:52 – Test out different images in different ads tests</li> </ul> </li> <li>06:04 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Custom images convert more than stock images.</li> <li>If you don’t have a graphic designer, there are tons of tools you can use to create your own custom images.</li> <li>Make your images easy on the eye, make sure it depicts a process or story, and triggers the right emotions.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert...

How to Improve Your Conversion Rate Using Images | Ep. #259

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