In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Identify Evergreen Content Opportunities
00:40 – The easiest way to identify evergreen content is by looking at your competitors 
00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from
01:12 – You don’t want to publish news-oriented content
01:30 – Content in digital and online marketing is considered evergreen content
01:35 – HubSpot has a lot of evergreen content
01:45 – Evergreen is something that can stand the test of time
02:09 – BuzzSumo can help you see evergreen content
02:24 – Writing about evergreen topics is what gains traffic
02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking 
02:51 – Then, you can figure out which content to write around those keywords
03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic
03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 
03:55 – Go to SingleGrain.com/giveaway for multiple entries
04:00 – That’s it for today’s episode! 3 Key Points: 
Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics.
Evergreen content will stand the test of time as it remains to be relevant.
Make use of the keywords that are ranking for your content.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Identify Evergreen Content Opportunities
</li> <li>00:40 – The easiest way to identify evergreen content is by looking at your competitors <ul> <li>00:44 – Use <a href="https://ahrefs.com/">Ahrefs</a> to know where your competitors’ search traffic is coming from</li> </ul> </li> <li>01:12 – You don’t want to publish news-oriented content</li> <li>01:30 – Content in digital and online marketing is considered evergreen content</li> <li>01:35 – <a href="https://www.hubspot.com/">HubSpot</a> has a lot of evergreen content</li> <li>01:45 – Evergreen is something that can stand the test of time</li> <li>02:09 – <a href="http://buzzsumo.com/">BuzzSumo</a> can help you see evergreen content</li> <li>02:24 – Writing about evergreen topics is what gains traffic</li> <li>02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking <ul> <li>02:51 – Then, you can figure out which content to write around those keywords</li> </ul> </li> <li>03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic</li> <li>03:43 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>03:55 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>04:00 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics.</li> <li>Evergreen content will stand the test of time as it remains to be relevant.</li> <li>Make use of the keywords that are ranking for your content.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for...

How to Identify Evergreen Content Opportunities | Ep. #417

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/dd1ffe96-16a0-4bbd-b637-b0d2007151d1/transcript

Advertisement