Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to hire a vlog editor. So the time that you need a blog editor is probably not in the beginning. When you're starting out. You know, you might be writing the content by yourself initially, but as you start to build out more staff and it's not you writing the content anymore or even just you know, not even just blog content but other stuff. Then you probably need a blog editor. So the question is how do you go about hiring a blog editor. So the first tip that I'll give is something that Neil and I recommend. I've used pro Blogger a lot in the past. It's great for writers, but it's also great for finding editors too. You can find the right people that have the right background. You just need to be specific about what you're looking for, and then you know, give some examples of tell them to give some examples of sites where you know they're the managing editor of, and then work off of that. So that's a good starting point. Neil, I don't know where you go to find your editors, So the way I look at editors is to backtrack a bit. Whether you're a one man army or you have a team. The way I look at blog editors, especially if you're doing content you know and volume, like when I mean by at least three posts a week, that's when it really starts to becoming worth it. It's about having them streamline the task. The tasks that I usually assign them are making sure that you're using the best headlines, so to come up with ten or twenty variations of the headline, pick the best one. Make sure they're going through the content, make sure it's readable, there's no errors, grammar check all the image works, links work, etc. The next thing that I have them do is reach out to everyone that you linked out to and send them an email saying like, Hey, John, I just want to let you know we're a huge fan of your work, so much so that we even linked out to in our latest blog posts. Click here to check it out. Cheers, x Y and z PS. If you share the posts, it wouldn't just make our day, it would make our year. So you want to send that to everyone that you link out to. Then the next thing that they do is their jobs to also schedule it on all the popular social media sites and also plug it in, like let's say, into buffers, so that way you can schedule for future dates as well, because once you release an article once, you want to promote it multiple times. And then is there anything I'm forgetting on what else a blog editor really does? I think ultimately they're they're just you know, they're wrangling all the content. They're making sure that the stuff comes out and they're making sure that it's it's correct, it's it's stuff. Ultimately that you know, if you're creating, you probably don't want to be doing it. They you just need to be really organized people at the end of the day. So I mean, I think we can go deeper into it, but I think I can cap it off with a few more questions that I'd ask editors too. You know, there's a lot of tools out there, so I'm interested in how they organize things, right, whether it's you know, they're just used to spreadsheets, are they using trello, are they using something more like cod schedule or smart sheet. I want to know what their process is because ultimately they're going to be driving this thing. And if they're gonna be driving this thing, you know, ultimately, you know, they come with the habits that are ingrained within them. So they might be driving the entire process, or you might hand them something. But ultimately, if I'm going to hire somebody, I'm hoping that they can just take the entire thing off me and just run with it. So that's one thing to consider. And then and the other side, you know, I just mentioned being organized earlier. You know, maybe they consider a screenshot of what you know their their content calendar looks like, or you know, maybe even what their calendar looks like, to how they how do they go about wrangling people making sure that people hit deadlines? And yeah, that's basically at a high level, Neil, Do you have anything else? Well? And to find them, I usually just go to jobs at problogger dot net. I look for people who are bloggers. If they're not a blogger, I don't want them as an editor. Reason being is they want know how to adjust the content and modify it and you know, fine tune it, because if you can't write, you're not able to fine tune. And then what I do is I tend not to hire someone as an editor. First, I like working with them on blog articles. Once they do a good job and I find that they're really organized on time, no excuses, they plan ahead, then I consider hiring them. I usually do it on a per post basis. My quick sprout lady that I use, she's amazing. I don't want to give her name because I used to give her name and now too many people hit her up. You know, when you're looking for an editor per post basis, and you can typically pay them like anywhere from you know, a cent per word or five ten cents per word. It varies. Five ten cents is on the high end. I usually do like a flat rate. If I have three posts a week, I may end up paying them like seven hundred and fifty to one thousand dollars a month, just to give you a rough idea. Wait, so again, what's the hourly and so I don't really like breaking it down hourly. A lot of them try to charge me per word, and I've had anywhere from a few cents per word up to ten cents. Yeah, I tend to just do a flat rate. And a flat rate usually is like you know, don't pay more than let's say, if you're doing around three posts, it ranges a lot. But if you're getting like seven hundred and fifty or a one thousand for three posts a week, five hundred on the low end, but somewhere in that range one thousand, five hundred a month max. If you're doing three posts a week. Yeah, So I mean that's the thing. I like, there's one time where I lost my shirt basically because it was uncapped, you know, based on a number of words. And then you know, you just ultimately, at the end of the day, I think I ended up paying like four or five grand for that month, and then you know, I dialed it back and said, hey, you know we can continue with the hourly is about forty five bucks right now, and then you know there's a cap. You know, maybe the CAP's a like fifteen hundred like Neil mentioned, and then you can you can go from there. But that's a good place to start. And then eventually, I think if things really start to take off for you and you want to take it in house, then yes, by all means hire someone full time and bring it in house because you're going to ultimately have more control. So Neil, anything else, No, that's it from mine, right. So that's it for today and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow. Right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to hire a vlog editor. So the time that you need a blog editor is probably not in the beginning. When you're starting out. You know, you might be writing the content by yourself initially, but as you start to build out more staff and it's not you writing the content anymore or even just you know, not even just blog content but other stuff. Then you probably need a blog editor. So the question is how do you go about hiring a blog editor. So the first tip that I'll give is something that Neil and I recommend. I've used pro Blogger a lot in the past. It's great for writers, but it's also great for finding editors too. You can find the right people that have the right background. You just need to be specific about what you're looking for, and then you know, give some examples of tell them to give some examples of sites where you know they're the managing editor of, and then work off of that. So that's a good starting point. Neil, I don't know where you go to find your editors, So the way I look at editors is to backtrack a bit. Whether you're a one man army or you have a team. The way I look at blog editors, especially if you're doing content you know and volume, like when I mean by at least three posts a week, that's when it really starts to becoming worth it. It's about having them streamline the task. The tasks that I usually assign them are making sure that you're using the best headlines, so to come up with ten or twenty variations of the headline, pick the best one. Make sure they're going through the content, make sure it's readable, there's no errors, grammar check all the image works, links work, etc. The next thing that I have them do is reach out to everyone that you linked out to and send them an email saying like, Hey, John, I just want to let you know we're a huge fan of your work, so much so that we even linked out to in our latest blog posts. Click here to check it out. Cheers, x Y and z PS. If you share the posts, it wouldn't just make our day, it would make our year. So you want to send that to everyone that you link out to. Then the next thing that they do is their jobs to also schedule it on all the popular social media sites and also plug it in, like let's say, into buffers, so that way you can schedule for future dates as well, because once you release an article once, you want to promote it multiple times. And then is there anything I'm forgetting on what else a blog editor really does? I think ultimately they're they're just you know, they're wrangling all the content. They're making sure that the stuff comes out and they're making sure that it's it's correct, it's it's stuff. Ultimately that you know, if you're creating, you probably don't want to be doing it. They you just need to be really organized people at the end of the day. So I mean, I think we can go deeper into it, but I think I can cap it off with a few more questions that I'd ask editors too. You know, there's a lot of tools out there, so I'm interested in how they organize things, right, whether it's you know, they're just used to spreadsheets, are they using trello, are they using something more like cod schedule or smart sheet. I want to know what their process is because ultimately they're going to be driving this thing. And if they're gonna be driving this thing, you know, ultimately, you know, they come with the habits that are ingrained within them. So they might be driving the entire process, or you might hand them something. But ultimately, if I'm going to hire somebody, I'm hoping that they can just take the entire thing off me and just run with it. So that's one thing to consider. And then and the other side, you know, I just mentioned being organized earlier. You know, maybe they consider a screenshot of what you know their their content calendar looks like, or you know, maybe even what their calendar looks like, to how they how do they go about wrangling people making sure that people hit deadlines? And yeah, that's basically at a high level, Neil, Do you have anything else? Well? And to find them, I usually just go to jobs at problogger dot net. I look for people who are bloggers. If they're not a blogger, I don't want them as an editor. Reason being is they want know how to adjust the content and modify it and you know, fine tune it, because if you can't write, you're not able to fine tune. And then what I do is I tend not to hire someone as an editor. First, I like working with them on blog articles. Once they do a good job and I find that they're really organized on time, no excuses, they plan ahead, then I consider hiring them. I usually do it on a per post basis. My quick sprout lady that I use, she's amazing. I don't want to give her name because I used to give her name and now too many people hit her up. You know, when you're looking for an editor per post basis, and you can typically pay them like anywhere from you know, a cent per word or five ten cents per word. It varies. Five ten cents is on the high end. I usually do like a flat rate. If I have three posts a week, I may end up paying them like seven hundred and fifty to one thousand dollars a month, just to give you a rough idea. Wait, so again, what's the hourly and so I don't really like breaking it down hourly. A lot of them try to charge me per word, and I've had anywhere from a few cents per word up to ten cents. Yeah, I tend to just do a flat rate. And a flat rate usually is like you know, don't pay more than let's say, if you're doing around three posts, it ranges a lot. But if you're getting like seven hundred and fifty or a one thousand for three posts a week, five hundred on the low end, but somewhere in that range one thousand, five hundred a month max. If you're doing three posts a week. Yeah, So I mean that's the thing. I like, there's one time where I lost my shirt basically because it was uncapped, you know, based on a number of words. And then you know, you just ultimately, at the end of the day, I think I ended up paying like four or five grand for that month, and then you know, I dialed it back and said, hey, you know we can continue with the hourly is about forty five bucks right now, and then you know there's a cap. You know, maybe the CAP's a like fifteen hundred like Neil mentioned, and then you can you can go from there. But that's a good place to start. And then eventually, I think if things really start to take off for you and you want to take it in house, then yes, by all means hire someone full time and bring it in house because you're going to ultimately have more control. So Neil, anything else, No, that's it from mine, right. So that's it for today and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow. Right here on Marketing School