Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

• (00:00) - Find niches with emotional intensity when building your business
• (02:46) - Here’s why these kinds of niches are valuable for marketing
• (04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention
• (08:00) - Three ways you can get attention for your brand/product
• (10:30) - Leveraging intellectual data to connect with your audience 

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