In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot
[00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere.
[00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.
[01:04] When it comes to software, you want to give away something everyone wants.
[01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.
[01:43] You can even apply this to physical products.
[02:10] “Marketing is a race to the bottom.” -Neil
[02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software.
[02:50] Russell Brunson offered a free book for which you only had to pay shipping.
[03:15] Outgrow is a great free tool you can use and customize to suit your needs.
[03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers.
[04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz.
[05:05] Hubspot personalizes the site to each visitor and welcomes you back by name.
[05:24] Personalizing the experience will help conversion rates.
[05:35] Amazon is also good at personalizing their experience.
[06:05] You can easily use Upwork or CodePen or Top Down to hire workers/developers.
[06:35] Product tools are the best way to market.
[07:15] That’s all for today!
[07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot
</li> <li>[00:35] Eric had one of the <a href="https://www.hubspot.com/">HubSpot</a> VP’s, David Cancil, who is now the CEO of <a href="https://www.drift.com/">Drift</a>, on <a href="https://growtheverywhere.com/">Growth Everywhere.</a>
</li> <li>[00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.</li> <li>[01:04] When it comes to software, you want to give away something everyone wants.</li> <li>[01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.</li> <li>[01:43] You can even apply this to physical products.</li> <li>[02:10] “Marketing is a race to the bottom.” -Neil</li> <li>[02:25] Neil bought and re-launched <a href="https://neilpatel.com/ubersuggest/">UberSuggest</a>; did little to no marketing; and offered free versions of his competitors apps or software.</li> <li>[02:50] Russell Brunson offered a free book for which you only had to pay shipping.</li> <li>[03:15] <a href="http://outgrow.co/">Outgrow</a> is a great free tool you can use and customize to suit your needs.</li> <li>[03:35] <a href="https://www.leadquizzes.com/">Lead Quizzes</a> and the book <a href="https://www.amazon.com/Ask-Counterintuitive-Discover-Customers-Business/dp/1939447720"> Ask</a> help you figure out what kind of questions you should be asking your customers.</li> <li>[04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz.</li> <li>[05:05] Hubspot personalizes the site to each visitor and welcomes you back by name.</li> <li>[05:24] Personalizing the experience will help conversion rates.</li> <li>[05:35] Amazon is also good at personalizing their experience.</li> <li>[06:05] You can easily use <a href="https://www.upwork.com/">Upwork</a> or <a href="https://codepen.io/">CodePen</a> or <a href="http://www.topdownsystems.com/">Top Down</a> to hire workers/developers.</li> <li>[06:35] Product tools are the best way to market.</li> <li>[07:15] That’s all for today!</li> <li>[07:18] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Growth Hack Your Company by...

How to Growth Hack Your Company by Copying Hubspot | Ep. #603

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3b785891-23d7-409e-bf17-b0d20066a213/transcript

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