In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot
• [00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere.
• [00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.
• [01:04] When it comes to software, you want to give away something everyone wants.
• [01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.
• [01:43] You can even apply this to physical products.
• [02:10] “Marketing is a race to the bottom.” -Neil
• [02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software.
• [02:50] Russell Brunson offered a free book for which you only had to pay shipping.
• [03:15] Outgrow is a great free tool you can use and customize to suit your needs.
• [03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers.
• [04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz.
• [05:05] Hubspot personalizes the site to each visitor and welcomes you back by name.
• [05:24] Personalizing the experience will help conversion rates.
• [05:35] Amazon is also good at personalizing their experience.
• [06:05] You can easily use Upwork or CodePen or Top Down to hire workers/developers.
• [06:35] Product tools are the best way to market.
• [07:15] That’s all for today!
• [07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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