Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to go omni channel with your content and under thirty minutes. So when you're talking about omni channel, it's all about being on as many channels as possible with content. There's different types of content. There's audio, there's video, there's text based content. There's also a lot of different platforms that you can post your content on, from your own website to Medium, to YouTube, to Facebook to LinkedIn to Instagram to even posting audio content in places like the iTunes Celabrary store, same with Android has their version of it. Heck, even Google now crawls podcasts and are indexing podcast files as well, which helps you get more traffic. So, I know, Eric, you lose a lot of tools if someone's going to be doing content marketing. You know, the first thing I actually want to talk about before you get into the tools and how people can end up doing this with content. There's this big misconception that Google penalizes for duplicate content. Now, to set the record straight, Google has dated before. They do not penalize for duplicate content. Now, if you put your content everywhere, it doesn't mean that same page is going to rank everywhere on Google. But in essence, they're not going to penalize you for duplicating your content and pushing it out everywhere. I do it, Eric, does it? A lot of people do it. If that were the case, we would all be penalized in blackballed by Google right now, So, Eric, do you want to dive into your process because I know you actually have a really efficient process on how you go omnichannel with the same pieces of content. Yeah. Sure, So to Neil's point, doubling down on it, it's when you think about nowadays, it's not you know, ten fifteen years ago or so, when we didn't have all the social channels that we have today. So attention is very sparse. So you know, for example, I might be watching a show on the Mandalorian and I might take out my phone and do something else and then all of a sudden, I get distracted by somewhere else. Right, But so people's attention is very short nowadays, and I think it's continued to get shorter. So now it's about how can you grab people's attention that one second, two seconds, three seconds or so. So we create a simple process for ourselves to follow and that Actually there's a PDF that I'll share at the end that's actually not created by us, but we call it content sprouting. Right, So when we think about this podcast as an example, just to keep things simple, you want to have one seed piece of content. So this podcast might be a seed, or like a video that I do might be a seed piece of content. Let's say I'm interviewing Neil. We might go for an hour or so, and we might have actually maybe five or seven different videos in there, and five or seven different audio segments. So basically, what you're trying to do is you're trying to take that seed content, which is a video, make the most of it, sprout it into different pieces, and then sprout it more into different pieces, and then you can take those little audio clips and then put them on Instagram TV if you want, you can make them into caresels. There's just a lot more that you can do with it that you probably aren't doing. But the idea here is that a you want to capture people's attention, but also, at the same time, if Neil and I meet up, there's time spent traveling to each other, there's time spent getting set up. There's payroll that we have to worry about with people that that's helping us, right, So we want to get the most being for our buck and drive the most efficiency from it. So one piece of content can actually become thirty or fifty or seventy pieces of content, and trust me, it might seem overwhelming, and you might say, oh, like Neil, Eric, you guys have resources, you guys have the money for it. You don't necessarily need that. And what I would recommend here before I turn it over to Neil is google Gary Vee sixty four pieces of content. You'll find a PDF that he put together that's very helpful and it's practical for you if you're just starting out, all the way up to you if you're very advanced. It just teaches you how to create multiple pieces of content per day, and it's very practical examples that anybody can do it. Like if I wanted my mom to do it, she could probably do it too. Neil. Yeah, it's the same thing. Like when I read a blog post, I try to put some of the same content on LinkedIn, Facebook. Heck, I even take that same articles and I post it everywhere I use. If what is it called this, then that? Yeah, If this then that yep. And it'll do things like if I publish a blog post, push it out on Facebook, push it out on It connects with all these other platforms and sources. So then that way I'm able to get the most amount of love and spread right, so that way my stuff can be seen by a lot of different places with the least amount of work, and then from there, you know, you can always take a lot of your content like Eric was talking about, and just cut it up into small pieces and just start publishing it and repurposing it. Like if I do a blog post and I know it's hot, I'll start creating YouTube videos and podcast episodes on similar things as well. Might as well repurpose and get more play because a lot of people will listen to the podcasts, don't read my blog or vice versa. Yeah, and Neil, with this podcast, sometimes you'll draw inspiration from some of the stuff that does well on this one, right exactly. Yep. So okay, look, the thing I'll caution everyone on too, is you can't just use like I've actually been posting more directly to the channels themselves, just the testings, right. Obviously I have a team that helps me too. But whatever I post natively, meaning you know, I can't just take like a two thousand word block post and post it to as a LinkedIn post, right, But I might take those key takeaways and then it might maybe it's like you know, one hundred or one hundred and fifty words or so, and I'll make it native to LinkedIn, where I know that the audience on LinkedIn actually engages with that type of content, right where it's like one or two sentences per paragraph, and it's not just a wall of text, right, that's not gonna work well. And same thing is if I take that into an Instagram Story, it might just be like it could be a screenshot of that and I post it to Instagram or Instagram Stories. But again, you have to take into account what actually works for the channels that you're posting to, right, because if you're just kind of reposting everything, sometimes it doesn't work. Sometimes it does work. Like with this podcast we publish too, I think eight different channels at the same time. So this will hit Google Play, this will hit Stitcher, this will hit Apple, this will hit like it hits a bunch of other will hit SoundCloud too, I believe. So there's a lot of different options we have with this. But even with this podcast, Neil and I we still want to take it further. Right, So even if you have under thirty minutes, you can still make one piece of content into five pieces. And in the morning. Right now, what I've been doing is I'll just think about whatever's on my mind, and I'll just spend like twenty minutes writing on Twitter, Instagram, whatever. And I've got some of my best engagement from just you know, basic you know posts that I put up And sometimes it takes me like five minutes and I create like seven pieces of content and it goes much further and it actually does lead to business results. Cool. Well, if you're looking for more ways to get more juice out of your content, check out marketing school dot io slash Live. We're gonna be doing an event in San Francisco. We'll be discussing content marketing, new trends in marketing, and how to get the most out of your time right because as marketers roll strapped for time and we have some really create a strategies that we've been using that we don't discuss on this podcast, So make sure you go check it out. Hopefully we'll see you in person. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's Marketing School dot Io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to go omni channel with your content and under thirty minutes. So when you're talking about omni channel, it's all about being on as many channels as possible with content. There's different types of content. There's audio, there's video, there's text based content. There's also a lot of different platforms that you can post your content on, from your own website to Medium, to YouTube, to Facebook to LinkedIn to Instagram to even posting audio content in places like the iTunes Celabrary store, same with Android has their version of it. Heck, even Google now crawls podcasts and are indexing podcast files as well, which helps you get more traffic. So, I know, Eric, you lose a lot of tools if someone's going to be doing content marketing. You know, the first thing I actually want to talk about before you get into the tools and how people can end up doing this with content. There's this big misconception that Google penalizes for duplicate content. Now, to set the record straight, Google has dated before. They do not penalize for duplicate content. Now, if you put your content everywhere, it doesn't mean that same page is going to rank everywhere on Google. But in essence, they're not going to penalize you for duplicating your content and pushing it out everywhere. I do it, Eric, does it? A lot of people do it. If that were the case, we would all be penalized in blackballed by Google right now, So, Eric, do you want to dive into your process because I know you actually have a really efficient process on how you go omnichannel with the same pieces of content. Yeah. Sure, So to Neil's point, doubling down on it, it's when you think about nowadays, it's not you know, ten fifteen years ago or so, when we didn't have all the social channels that we have today. So attention is very sparse. So you know, for example, I might be watching a show on the Mandalorian and I might take out my phone and do something else and then all of a sudden, I get distracted by somewhere else. Right, But so people's attention is very short nowadays, and I think it's continued to get shorter. So now it's about how can you grab people's attention that one second, two seconds, three seconds or so. So we create a simple process for ourselves to follow and that Actually there's a PDF that I'll share at the end that's actually not created by us, but we call it content sprouting. Right, So when we think about this podcast as an example, just to keep things simple, you want to have one seed piece of content. So this podcast might be a seed, or like a video that I do might be a seed piece of content. Let's say I'm interviewing Neil. We might go for an hour or so, and we might have actually maybe five or seven different videos in there, and five or seven different audio segments. So basically, what you're trying to do is you're trying to take that seed content, which is a video, make the most of it, sprout it into different pieces, and then sprout it more into different pieces, and then you can take those little audio clips and then put them on Instagram TV if you want, you can make them into caresels. There's just a lot more that you can do with it that you probably aren't doing. But the idea here is that a you want to capture people's attention, but also, at the same time, if Neil and I meet up, there's time spent traveling to each other, there's time spent getting set up. There's payroll that we have to worry about with people that that's helping us, right, So we want to get the most being for our buck and drive the most efficiency from it. So one piece of content can actually become thirty or fifty or seventy pieces of content, and trust me, it might seem overwhelming, and you might say, oh, like Neil, Eric, you guys have resources, you guys have the money for it. You don't necessarily need that. And what I would recommend here before I turn it over to Neil is google Gary Vee sixty four pieces of content. You'll find a PDF that he put together that's very helpful and it's practical for you if you're just starting out, all the way up to you if you're very advanced. It just teaches you how to create multiple pieces of content per day, and it's very practical examples that anybody can do it. Like if I wanted my mom to do it, she could probably do it too. Neil. Yeah, it's the same thing. Like when I read a blog post, I try to put some of the same content on LinkedIn, Facebook. Heck, I even take that same articles and I post it everywhere I use. If what is it called this, then that? Yeah, If this then that yep. And it'll do things like if I publish a blog post, push it out on Facebook, push it out on It connects with all these other platforms and sources. So then that way I'm able to get the most amount of love and spread right, so that way my stuff can be seen by a lot of different places with the least amount of work, and then from there, you know, you can always take a lot of your content like Eric was talking about, and just cut it up into small pieces and just start publishing it and repurposing it. Like if I do a blog post and I know it's hot, I'll start creating YouTube videos and podcast episodes on similar things as well. Might as well repurpose and get more play because a lot of people will listen to the podcasts, don't read my blog or vice versa. Yeah, and Neil, with this podcast, sometimes you'll draw inspiration from some of the stuff that does well on this one, right exactly. Yep. So okay, look, the thing I'll caution everyone on too, is you can't just use like I've actually been posting more directly to the channels themselves, just the testings, right. Obviously I have a team that helps me too. But whatever I post natively, meaning you know, I can't just take like a two thousand word block post and post it to as a LinkedIn post, right, But I might take those key takeaways and then it might maybe it's like you know, one hundred or one hundred and fifty words or so, and I'll make it native to LinkedIn, where I know that the audience on LinkedIn actually engages with that type of content, right where it's like one or two sentences per paragraph, and it's not just a wall of text, right, that's not gonna work well. And same thing is if I take that into an Instagram Story, it might just be like it could be a screenshot of that and I post it to Instagram or Instagram Stories. But again, you have to take into account what actually works for the channels that you're posting to, right, because if you're just kind of reposting everything, sometimes it doesn't work. Sometimes it does work. Like with this podcast we publish too, I think eight different channels at the same time. So this will hit Google Play, this will hit Stitcher, this will hit Apple, this will hit like it hits a bunch of other will hit SoundCloud too, I believe. So there's a lot of different options we have with this. But even with this podcast, Neil and I we still want to take it further. Right, So even if you have under thirty minutes, you can still make one piece of content into five pieces. And in the morning. Right now, what I've been doing is I'll just think about whatever's on my mind, and I'll just spend like twenty minutes writing on Twitter, Instagram, whatever. And I've got some of my best engagement from just you know, basic you know posts that I put up And sometimes it takes me like five minutes and I create like seven pieces of content and it goes much further and it actually does lead to business results. Cool. Well, if you're looking for more ways to get more juice out of your content, check out marketing school dot io slash Live. We're gonna be doing an event in San Francisco. We'll be discussing content marketing, new trends in marketing, and how to get the most out of your time right because as marketers roll strapped for time and we have some really create a strategies that we've been using that we don't discuss on this podcast, So make sure you go check it out. Hopefully we'll see you in person. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's Marketing School dot Io until next time. Class dismissed