Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. All right, so today we are going to talk about how to go beyond being a tech marketer. So in the last episode, I explained what an Internet marketer is. Neil, do you want explain what a tech marketer is and then we can kind of talk about how people can go beyond. So, a tech marketer is someone who's focusing on marketing technology ex. Sas companies or ex. Software or anything like that. What I would say is this, so I've actually Neil, correct me if I mean Neil's actually had a couple of tech companies. I've worked at a tech company before, so this is a long time ago, multiple tech companies, and so, you know, the beginning of my career was I started out as an Internet market I tried a lot of different things, and then eventually I started looking gravitating more towards tech and I started you know, all the fanfare you see around, you know, this company raising this amount of money, this company raising of this amount of money. The allure of Silicon Valley was was just talking to amazing founders. That was really interesting because I just wanted to learn and talk about, you know, new ideas. And so in the last episode, we talked about kind of what internet marketers are really good at, which is historically they're very good at acquisition, but not that good at retention. And I'm generalizing here, but when I think about technology marketers, they're you know, pretty decent when it comes to acquisition, but they are not well, they're exceptional. Actually, they're very exceptional when it comes to retention because as part of a product organization, you're forced to continually talk to customers, do customer development, ask the right questions, and you're constantly making the product better and better, and you're also making your marketing better and better. Right. So you might have a product marketing team, you might have a you know, demand generation team, and then they work in tandem with the product marketing team. Right, So you're part of something much bigger than yourself, and you're part of trying to build an organization where you guys can potentially reach a billion in AR or onion recurring revenue. I mean, just look at Salesforce that they reached that milestone, right, And I think you know, other amazing companies like HubSpot, you know, publicly traded. So I just think, in my opinion, working in tech and also you know, having software companies, I think it's it forces you into a long term mindset. And I think in terms of how can go beyond being a tech marketer, Neil, what are your thoughts about how people can actually level up? The best way is to learn technology as well. Right. So it's like most people in tech marketing, they're like, yeah, let me go figure out how to market a product and technology. There's something that you know Sean Ellis Coin years and years ago called growth hacking. There's multiple ways to grow, from product to sales, to design to onboarding. And as a marketer, you shouldn't just focus on Hey, I'm going to go drive traffic. You should also learn how to optimize the funnel. You should also learn how to create viracual loops for referral systems. You should also figure out how to improve the user onboarding so that way you can optimize the lifetime value. When you start doing things like that, you're much more valuable to the company and you can get paid much more than just being a quote unquote marketer. Yeah. I remember I did an episode on YouTube before, so I talked about the kind of the difference is how do you become a six figure marketer, seven figure marketer, and an eight figure marketer. So I think if you want to go beyond kind of the internet marketing world and the tech marketing world, I think it's you start studying you know, entrepreneurs, you start studying investors, right, I think that's the next level up, and it forces you to change your mindset. And you know, when you change your mindset, then everything else carries downward. Right, you start to think about, okay, what stuff should I be reading? Should I be reading more stuff about investing? How about more stuff on philosophy? Right? And by the way, what did all these investors and entrepreneurs do. Oh, they actually hang out with other smart people or people that are much smarter than them, so they can level up. Right. So, whether it's you know, joining different peer groups during dinners and things like that. I remember when I was about twenty six twenty seven, I had started to do peer groups at my place with other marketers, and these were marketing leaders. I would pay for dinner and we kind of do hot seats. People talk about what's working, what's not working, and then one person we kind of help them dissect a big problem that they're facing, and you know, eventually a couple of years later, you know, level up into joining different entrepreneur peer groups or different marketing peer groups. Right. So as an example, Neil and I we have a group called the Growth Accelerator. I think if you just go to market school to io you'll learn more about it. But Neil and I we just want to learn from amazing people. Get a good group of seven to nine figure entrepreneurs together and get good speakers together, right, and so that's what's really going to help I think people go beyond just kind of the the world of marketing. I just kind of think bigger again. It's all about reframing. It's all about mindset, I think at the end of the day, and I didn't understand that before when people said, you know, everything's about mindset, but you know, get a lot more experience and you realize, oh, that makes a lot of sense. Neil, We really appreciate it. If you rate and review this podcast, you can do that on iTunes or Google Play. Thank you for listening to Marketing School. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed.

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. All right, so today we are going to talk about how to go beyond being a tech marketer. So in the last episode, I explained what an Internet marketer is. Neil, do you want explain what a tech marketer is and then we can kind of talk about how people can go beyond. So, a tech marketer is someone who's focusing on marketing technology ex. Sas companies or ex. Software or anything like that. What I would say is this, so I've actually Neil, correct me if I mean Neil's actually had a couple of tech companies. I've worked at a tech company before, so this is a long time ago, multiple tech companies, and so, you know, the beginning of my career was I started out as an Internet market I tried a lot of different things, and then eventually I started looking gravitating more towards tech and I started you know, all the fanfare you see around, you know, this company raising this amount of money, this company raising of this amount of money. The allure of Silicon Valley was was just talking to amazing founders. That was really interesting because I just wanted to learn and talk about, you know, new ideas. And so in the last episode, we talked about kind of what internet marketers are really good at, which is historically they're very good at acquisition, but not that good at retention. And I'm generalizing here, but when I think about technology marketers, they're you know, pretty decent when it comes to acquisition, but they are not well, they're exceptional. Actually, they're very exceptional when it comes to retention because as part of a product organization, you're forced to continually talk to customers, do customer development, ask the right questions, and you're constantly making the product better and better, and you're also making your marketing better and better. Right. So you might have a product marketing team, you might have a you know, demand generation team, and then they work in tandem with the product marketing team. Right, So you're part of something much bigger than yourself, and you're part of trying to build an organization where you guys can potentially reach a billion in AR or onion recurring revenue. I mean, just look at Salesforce that they reached that milestone, right, And I think you know, other amazing companies like HubSpot, you know, publicly traded. So I just think, in my opinion, working in tech and also you know, having software companies, I think it's it forces you into a long term mindset. And I think in terms of how can go beyond being a tech marketer, Neil, what are your thoughts about how people can actually level up? The best way is to learn technology as well. Right. So it's like most people in tech marketing, they're like, yeah, let me go figure out how to market a product and technology. There's something that you know Sean Ellis Coin years and years ago called growth hacking. There's multiple ways to grow, from product to sales, to design to onboarding. And as a marketer, you shouldn't just focus on Hey, I'm going to go drive traffic. You should also learn how to optimize the funnel. You should also learn how to create viracual loops for referral systems. You should also figure out how to improve the user onboarding so that way you can optimize the lifetime value. When you start doing things like that, you're much more valuable to the company and you can get paid much more than just being a quote unquote marketer. Yeah. I remember I did an episode on YouTube before, so I talked about the kind of the difference is how do you become a six figure marketer, seven figure marketer, and an eight figure marketer. So I think if you want to go beyond kind of the internet marketing world and the tech marketing world, I think it's you start studying you know, entrepreneurs, you start studying investors, right, I think that's the next level up, and it forces you to change your mindset. And you know, when you change your mindset, then everything else carries downward. Right, you start to think about, okay, what stuff should I be reading? Should I be reading more stuff about investing? How about more stuff on philosophy? Right? And by the way, what did all these investors and entrepreneurs do. Oh, they actually hang out with other smart people or people that are much smarter than them, so they can level up. Right. So, whether it's you know, joining different peer groups during dinners and things like that. I remember when I was about twenty six twenty seven, I had started to do peer groups at my place with other marketers, and these were marketing leaders. I would pay for dinner and we kind of do hot seats. People talk about what's working, what's not working, and then one person we kind of help them dissect a big problem that they're facing, and you know, eventually a couple of years later, you know, level up into joining different entrepreneur peer groups or different marketing peer groups. Right. So as an example, Neil and I we have a group called the Growth Accelerator. I think if you just go to market school to io you'll learn more about it. But Neil and I we just want to learn from amazing people. Get a good group of seven to nine figure entrepreneurs together and get good speakers together, right, and so that's what's really going to help I think people go beyond just kind of the the world of marketing. I just kind of think bigger again. It's all about reframing. It's all about mindset, I think at the end of the day, and I didn't understand that before when people said, you know, everything's about mindset, but you know, get a lot more experience and you realize, oh, that makes a lot of sense. Neil, We really appreciate it. If you rate and review this podcast, you can do that on iTunes or Google Play. Thank you for listening to Marketing School. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed.