In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method!
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Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to give every message you send a thirty percent boost. So this is a simple one. It's going to be a really short episode, and what I would end up doing is I would end up just making it super casual. What I mean by that is like whenever we send like a text message that says Eric question mark or Neil question mark, almost every time someone responds with who is this and when you do that, they engage. You can get into it like oh hey Eric. When Eric says like it's it's like, oh hey Eric, this is John for Neil Patel's team. I notice you watch our webinar filled out a lead form just want to talk to you and see how we can help you with your marketing. And we literally get over a thirty percent boost every time we personalize it and just put their first name question mark in a text message. Yeah, so in what context are you sending this? Just to help people visualize this, every time you get a lead or an email and you want to sell a service or a product, you respond with their first name question mark and then boom. Then you go from there and you can give them a sales pitch. It works better for service based stuff versus product stuff, but you could use it for product stuff as well. We've seen it work just better for service based stuff that's higher ticket items. There you go simple enough. I mean also, I think if you are selling courses, as an example, higher ticket courses, this tends to work well too. So that is what it is. You probably need to have a sales team for this as well. And like Neil said this one simple let us know if you think we missed anything, and we will catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed