Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to get the most out of Google Analytics. So I can go so Google Analytics. You want to get good at Google Analytics, I'll give you one thing first. So Calshik dot net, ka u Shik dot net. Just search Avanage Kyle Shik okay, you'll find it. And he still writes on his blog. I think it's still like once a month or so. But he's got kind of the comprehensive blog around Google analytics because he I think he still works for Google. I have no idea if he's still there. He's also written some amazing books called like Web Analytics an Hour a Day. We're checking out and consider getting the books as well if you want the most out of Google elecs. Another thing you need to do is look You guys already know the basics like goal tracking and all that kind of stuff and tracking conversions, so let's get into some stuff that you guys probably aren't looking at. One of the things I would look at is cohart reports. So Google has a cohort report. You can either break it down by day, weeks, or months. I usually like looking at weeks and then I do a twelve month interval. It'll tell me how many people are continually coming back. So what a cohort does. It'll look at people that came to your site today or this week, and how many of them came back the next week, then the week after, et cetera. And when you look at it, let's say, over a three month time period, and then you know, for my website, I'm like, crap, only two point six or two point seven percent of people are coming back. My problem isn't getting traffic. My problem is retaining the audience that I have. Like I look at my traffic on a monthly basis and I'm like, all right, yeah, I get millions of visitors a month, but majority never come back after three months. So what I start doing is creating different things and elements to try to get more people to come back. And I run tests. And the cool thing with the core report is when you release tests, it'll show you your core report on a daily basis as well, so you can instantly see after twenty four or forty eight hours if the test is helping improve retention as well. Yeah, and I think it's really important to understand how to read cohort charts. A lot of people they haven't looked into it, so I just literally google how to read a cohort chart and then go from there. Really important to understand all the changes that you're making on your site. The other thing I'll say is adding annotation. So in the last episode, we talked about if a Google algorithm update hits, what happens like we'll look at Search Engine roundtable, right, but we also annotate it inside our analytics just so we can see over time what are the big events that are happening, so we have a better understanding of what caused the traffic to drop or spike. So annotations are important. I think segmentations are important too, So advanced segmentation. Instead of looking at all your traffic together, maybe you segment out you're really engage traffic, so people that are visiting your site for more than two minutes or so, or people that have converted, and then you can compare that versus like your overall traffic just to see how it's performing. So you can kind of slice and dice to data. I think that's important. And then talk about getting the most out of Google Analytics. Don't forget to hook it in with your Google Ads, and don't forget to hook it in with your Google Search console, because then if you're hook in with Search console, you can have conversion data with those pages too, and then you can also look at your campaigns all in one area. Yeah. Also check out their cross device feature that ends up breaking out the overlap in which people are on your website for mobile, desktop, tablet. If we're seeing a lot of crossover, then you know that you can have similar messages on all of them to start targeting people. But if you don't, you can start adjusting up the messages because maybe hey, mobile people aren't coming back on their desktop or whatever. It maybe, so let's see how I can end up fixing this. The other thing that I love looking at within Google Analytics is the devices that are using my website. And here's why this is really important. As seos, A lot of times we take mobile traffic for granted. Sometimes we get a lot, sometimes we get a little, and a lot of us seos. Yeah we have mobile responsive websites, but we also have AMP pages. So with Google Analytics, you can see how many people are coming to your AMP pages and you'll be like, oh, my mobile traffic doesn't convert as well. And the big reason is I see a lot of seos using AMP pages and AM strips off everything, so all the conversion elements are gone. You got to go back and add it in. That's another thing to check out in Google Analytics to see if that's you, because if it is fixing, that will boost your revenue. Yeah, and don't forget about multi touch attribution too. So a lot of people like to attribute everything to last click attribution. Meaning if I click on Nil's AD and I buy, it doesn't take into account all the other channels that I hit. Maybe I came from organic first, and then maybe I came through social. But looking at just last click attribution is just giving all the credit to the AD, but it doesn't take into account the other areas. So I wouldn't say it's the most accurate, but it at least gives you a sense of where your conversions are coming from, where your assisted conversions are coming from. So clicking on multi touch attribution can be helpful for you. Let's see what else you mentioned Gold tracking too, so goal tracking, e commerce tracking too. These things take time to set up, but you don't want to skimp on them. And the final thing I'll add is you know, looping in Google Tag Manager and then looking at all your other analytics tags. That just makes it easier to manage analytics overall, so you don't need to worry about getting more engineering help for tasks that they don't want to do. Yeah, and another thing that I love in Google Analytics is benchmarking. We're all known to use similar web or ccmrash, even uver suggests for benchmarking, but Google Analytics has better benchmarking data than most of the other places that I've seen. The reason being is there's a lot of Google Analytics tracking codes on people's website, so it's more accurate and within there you can use their benchm market be potting to see how you stack up against your competition, which will give you insights on if you're doing well or poorly. When there's a change in an algorithm, how do you benchmark compared to them because you can see, Hey, have other people got hit in their traffic? Are they still doing well or is it just me? All right? So I think this one's pretty good. We can always do another one, but that is it for today. Don't forget the rate review and subscribe to this podcast. But before we go, also, if you want to hang out with Neil and I in Malibu November fourth and fifth in person. We have an application live. It's Marketing school dot ioslash live. That's live and if your application looks like it's qualified, I will personally give you a call. That's Garrin daan teed and we'll have a great conversation. That being said, see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketing school dot io until next time. Class dismissed.

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to get the most out of Google Analytics. So I can go so Google Analytics. You want to get good at Google Analytics, I'll give you one thing first. So Calshik dot net, ka u Shik dot net. Just search Avanage Kyle Shik okay, you'll find it. And he still writes on his blog. I think it's still like once a month or so. But he's got kind of the comprehensive blog around Google analytics because he I think he still works for Google. I have no idea if he's still there. He's also written some amazing books called like Web Analytics an Hour a Day. We're checking out and consider getting the books as well if you want the most out of Google elecs. Another thing you need to do is look You guys already know the basics like goal tracking and all that kind of stuff and tracking conversions, so let's get into some stuff that you guys probably aren't looking at. One of the things I would look at is cohart reports. So Google has a cohort report. You can either break it down by day, weeks, or months. I usually like looking at weeks and then I do a twelve month interval. It'll tell me how many people are continually coming back. So what a cohort does. It'll look at people that came to your site today or this week, and how many of them came back the next week, then the week after, et cetera. And when you look at it, let's say, over a three month time period, and then you know, for my website, I'm like, crap, only two point six or two point seven percent of people are coming back. My problem isn't getting traffic. My problem is retaining the audience that I have. Like I look at my traffic on a monthly basis and I'm like, all right, yeah, I get millions of visitors a month, but majority never come back after three months. So what I start doing is creating different things and elements to try to get more people to come back. And I run tests. And the cool thing with the core report is when you release tests, it'll show you your core report on a daily basis as well, so you can instantly see after twenty four or forty eight hours if the test is helping improve retention as well. Yeah, and I think it's really important to understand how to read cohort charts. A lot of people they haven't looked into it, so I just literally google how to read a cohort chart and then go from there. Really important to understand all the changes that you're making on your site. The other thing I'll say is adding annotation. So in the last episode, we talked about if a Google algorithm update hits, what happens like we'll look at Search Engine roundtable, right, but we also annotate it inside our analytics just so we can see over time what are the big events that are happening, so we have a better understanding of what caused the traffic to drop or spike. So annotations are important. I think segmentations are important too, So advanced segmentation. Instead of looking at all your traffic together, maybe you segment out you're really engage traffic, so people that are visiting your site for more than two minutes or so, or people that have converted, and then you can compare that versus like your overall traffic just to see how it's performing. So you can kind of slice and dice to data. I think that's important. And then talk about getting the most out of Google Analytics. Don't forget to hook it in with your Google Ads, and don't forget to hook it in with your Google Search console, because then if you're hook in with Search console, you can have conversion data with those pages too, and then you can also look at your campaigns all in one area. Yeah. Also check out their cross device feature that ends up breaking out the overlap in which people are on your website for mobile, desktop, tablet. If we're seeing a lot of crossover, then you know that you can have similar messages on all of them to start targeting people. But if you don't, you can start adjusting up the messages because maybe hey, mobile people aren't coming back on their desktop or whatever. It maybe, so let's see how I can end up fixing this. The other thing that I love looking at within Google Analytics is the devices that are using my website. And here's why this is really important. As seos, A lot of times we take mobile traffic for granted. Sometimes we get a lot, sometimes we get a little, and a lot of us seos. Yeah we have mobile responsive websites, but we also have AMP pages. So with Google Analytics, you can see how many people are coming to your AMP pages and you'll be like, oh, my mobile traffic doesn't convert as well. And the big reason is I see a lot of seos using AMP pages and AM strips off everything, so all the conversion elements are gone. You got to go back and add it in. That's another thing to check out in Google Analytics to see if that's you, because if it is fixing, that will boost your revenue. Yeah, and don't forget about multi touch attribution too. So a lot of people like to attribute everything to last click attribution. Meaning if I click on Nil's AD and I buy, it doesn't take into account all the other channels that I hit. Maybe I came from organic first, and then maybe I came through social. But looking at just last click attribution is just giving all the credit to the AD, but it doesn't take into account the other areas. So I wouldn't say it's the most accurate, but it at least gives you a sense of where your conversions are coming from, where your assisted conversions are coming from. So clicking on multi touch attribution can be helpful for you. Let's see what else you mentioned Gold tracking too, so goal tracking, e commerce tracking too. These things take time to set up, but you don't want to skimp on them. And the final thing I'll add is you know, looping in Google Tag Manager and then looking at all your other analytics tags. That just makes it easier to manage analytics overall, so you don't need to worry about getting more engineering help for tasks that they don't want to do. Yeah, and another thing that I love in Google Analytics is benchmarking. We're all known to use similar web or ccmrash, even uver suggests for benchmarking, but Google Analytics has better benchmarking data than most of the other places that I've seen. The reason being is there's a lot of Google Analytics tracking codes on people's website, so it's more accurate and within there you can use their benchm market be potting to see how you stack up against your competition, which will give you insights on if you're doing well or poorly. When there's a change in an algorithm, how do you benchmark compared to them because you can see, Hey, have other people got hit in their traffic? Are they still doing well or is it just me? All right? So I think this one's pretty good. We can always do another one, but that is it for today. Don't forget the rate review and subscribe to this podcast. But before we go, also, if you want to hang out with Neil and I in Malibu November fourth and fifth in person. We have an application live. It's Marketing school dot ioslash live. That's live and if your application looks like it's qualified, I will personally give you a call. That's Garrin daan teed and we'll have a great conversation. That being said, see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketing school dot io until next time. Class dismissed.