In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can earn in podcast advertising and how the process works. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Get Started With Podcast Advertising
00:36 – Podcast advertising can be lucrative
01:04 – You’re looking at cost per thousand impressions for what you can make in podcast advertising 
01:14 – Range is anywhere from $15 to $40
01:34 – For more hands-off solutions, you can use Midroll’s service
02:25 – The earnings are per ad placement
02:36 – John Lee Dumas does a pre-roll then a post-roll 
02:42 – Pre-roll is before the podcast starts and post-roll is after the podcast
02:49 – Tim Ferriss has 2 pre-roll ads and 2 post-roll ads
02:53 – John Lee Dumas has 2-3 ads per episode
03:09 – For a thousand listeners, you can get around $50 to $100 depending on the number of ads that you have
03:32 – Podcast advertising is also a branding play
03:50 – If you’re just about to start with podcast advertising, you can do it directly or opt for Midroll’s service
03:56 – if you’re a podcaster, people will start to reach out to you 
03:59 – Freshbooks and Hostgator have approached Eric before
04:15 – Marketing School is more focused on growing the podcast rather than having ads
04:24 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that will help you increase your conversion rate 
05:17 – Go to SingleGrain.com/giveaway for multiple entries
05:21 – That’s it for today’s episode! 3 Key Points: 
Podcast advertising can be pretty lucrative if you have a large following.
As you become a more established podcaster, business will reach out to you for ad placements.
Podcast advertising can be a branding play as well.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can earn in podcast advertising and how the process works. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Get Started With Podcast Advertising
</li> <li>00:36 – Podcast advertising can be lucrative</li> <li>01:04 – You’re looking at cost per thousand impressions for what you can make in podcast advertising <ul> <li>01:14 – Range is anywhere from $15 to $40</li> </ul> </li> <li>01:34 – For more hands-off solutions, you can use <a href="http://www.midroll.com/">Midroll</a>’s service</li> <li>02:25 – The earnings are per ad placement</li> <li>02:36 – <a href="https://en.wikipedia.org/wiki/John_Lee_Dumas">John Lee Dumas</a> does a pre-roll then a post-roll <ul> <li>02:42 – Pre-roll is before the podcast starts and post-roll is after the podcast</li> <li>02:49 – <a href="https://en.wikipedia.org/wiki/Tim_Ferriss">Tim Ferriss</a> has 2 pre-roll ads and 2 post-roll ads</li> <li>02:53 – John Lee Dumas has 2-3 ads per episode</li> </ul> </li> <li>03:09 – For a thousand listeners, you can get around $50 to $100 depending on the number of ads that you have</li> <li>03:32 – Podcast advertising is also a branding play</li> <li>03:50 – If you’re just about to start with podcast advertising, you can do it directly or opt for Midroll’s service</li> <li>03:56 – if you’re a podcaster, people will start to reach out to you <ul> <li>03:59 – <a href="https://www.freshbooks.com/">Freshbooks</a> and <a href="http://www.hostgator.com">Hostgator</a> have approached Eric before</li> </ul> </li> <li>04:15 – Marketing School is more focused on growing the podcast rather than having ads</li> <li>04:24 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool that will help you increase your conversion rate <ul> <li>05:17 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>05:21 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Podcast advertising can be pretty lucrative if you have a large following.</li> <li>As you become a more established podcaster, business will reach out to you for ad placements.</li> <li>Podcast advertising can be a branding play as well.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can...

How to Get Started With Podcast Advertising | Ep. #371

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