In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together
• [00:38] You will often see the Marketing and Sales departments working against each other.
• [01:15] Figure out what would align both teams.
• [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
• [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
• [03:35] CRO’s are worth hundreds of thousands of dollars.
• [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
• [04:20] Use the Traction framework.
• [04:27] That’s all for today!
• [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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