In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 
00:25 – How to get more people to open up your email.
00:50 – Don’t just test the subject line
01:05 – The sender name makes a huge impact 
02:10 – Use a person’s name or a company name
02:30 – What are good open rates? 
02:40 – Look at unique opens.
03:00 – Don’t let your open rates drop under 20%
03:20 – Remove people who aren’t opening your emails for several months
03:40 – Don’t waste money sending emails to people who aren’t interested
04:00 – Maropost and Infusionsoft
04:15 – An email hack 
04:25 – Put emojis in your subject line to get people’s attention
05:00 – Lower-cased, casual subject lines
05:50 – Examples of good subject lines
07:00 – Personalized subject lines, using the first name 
07:40 – It makes it more relevant
09:10 – Doing something that makes you stand out
09:25 – Watch out for being marked as spam
10:20 – See you tomorrow at our next episode! 3 Key Points: 
Don’t let your open rate fall below 20%.
Look at your subject line as well as the sender name that you use.
Make your subject line unique and personal. Resources Mentioned: 
Maropost and Infusionsoft – programs to use for sending out emails

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: <ul> <li>00:25 – How to get more people to open up your email.</li> <li>00:50 – Don’t just test the subject line</li> <li>01:05 – The sender name makes a huge impact <ul> <li>02:10 – Use a person’s name or a company name</li> </ul> </li> <li>02:30 – What are good open rates? <ul> <li>02:40 – Look at unique opens.</li> <li>03:00 – Don’t let your open rates drop under 20%</li> <li>03:20 – Remove people who aren’t opening your emails for several months</li> <li>03:40 – Don’t waste money sending emails to people who aren’t interested</li> </ul> </li> <li>04:00 – <a href="http://www.maropost.com/">Maropost</a> and <a href="https://www.infusionsoft.com/">Infusionsoft</a>
</li> <li>04:15 – An email hack <ul> <li>04:25 – Put emojis in your subject line to get people’s attention</li> <li>05:00 – Lower-cased, casual subject lines</li> </ul> </li> <li>05:50 – Examples of good subject lines</li> <li>07:00 – Personalized subject lines, using the first name <ul> <li>07:40 – It makes it more relevant</li> </ul> </li> <li>09:10 – Doing something that makes you stand out</li> <li>09:25 – Watch out for being marked as spam</li> <li>10:20 – See you tomorrow at our next episode!</li> </ul> 3 Key Points: <ol> <li>Don’t let your open rate fall below 20%.</li> <li>Look at your subject line as well as the sender name that you use.</li> <li>Make your subject line unique and personal.</li> </ol> Resources Mentioned: <ul> <li>
<a href="http://www.maropost.com/">Maropost</a> and <a href="https://www.infusionsoft.com/">Infusionsoft</a> – programs to use for sending out emails</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes:  00:25 – How to get more people to open up your email. 00:50 –...

How to Get People to Open Your Emails | Ep. #18

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