In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder.

• 00:25 – How to get more people to open up your email.
• 00:50 – Don’t just test the subject line
• 01:05 – The sender name makes a huge impact
  • 02:10 – Use a person’s name or a company name
• 02:30 – What are good open rates?
  • 02:40 – Look at unique opens.
  • 03:00 – Don’t let your open rates drop under 20%
  • 03:20 – Remove people who aren’t opening your emails for several months
  • 03:40 – Don’t waste money sending emails to people who aren’t interested
• 04:00 – Maropost and Infusionsoft
• 04:15 – An email hack
  • 04:25 – Put emojis in your subject line to get people’s attention
  • 05:00 – Lower-cased, casual subject lines
• 05:50 – Examples of good subject lines
• 07:00 – Personalized subject lines, using the first name
  • 07:40 – It makes it more relevant
• 09:10 – Doing something that makes you stand out
• 09:25 – Watch out for being marked as spam
• 10:20 – See you tomorrow at our next episode!

1. Don’t let your open rate fall below 20%.
2. Look at your subject line as well as the sender name that you use.
3. Make your subject line unique and personal.

• Maropost and Infusionsoft – programs to use for sending out emails

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices