How to Get Out of YouTube Jail (is there one?)

Published Nov 6, 2023, 11:00 AM

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.


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TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?)
  • (00:30) Story of a friend who broke out of YouTube Jail
  • (01:23) Theory of YouTube wanting to see consistency and ad revenue
  • (03:15) Importance of engagement metrics and quality content
  • (04:30) YouTube becoming more selective due to increased competition
  • (04:43) Mr. Beast's slow growth to 10,000 subscribers
  • (05:18) Recognition and reward for consistent value and quality
  • (05:49) Example of publishing high-quality videos to break out
  • (06:26) That’s it for today! Don’t forget to rate, review, and subscribe!

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All right, so we're going to talk about how you can get out of YouTube jail and if there actually is one. So let me share a story here, Neil. I was at a dinner a few weeks ago, a CEO dinner in Puerto Rico with a few mutual friends that you know as well, and one of our friends, Patrick Campbell. He did really well, sold the company called Profit Well, made lots of bucks. And it was interesting because we're talking about YouTube and he started publishing maybe about a year ago from the States, recording, and he would record all these YouTube shorts that were super high quality. He'd be telling the story, it's animated. He'd be like a whiteboard thing where like if you're watching a video right now, he'd be like this right, and like a whiteboard would pop up right and he'd be like instructing. And I was like, man, this is super high quality. But I kept watching the videos. I'm like, man, he's really not getting any play. It's like seventy five views, one hundred views or whatever. But he's spending like probably like we're talking five figures a month or so on this right, and like it takes a lot of time to do the recuts. The reshoots and all that to tell these good stories. And it's a scripted out as well. And so maybe for the first five six months, seven months or so, guy's getting nothing, right, two hundred views, one seventy five views. I'm like, looking at it, I'm like, man, I'm like, YouTube must really hate him or something. So I talked him about I was like, so, so, what's the deal with that? And he's like, well, I just broke out of YouTube jail. I was like, wait what? And so I looked at his YouTube and now he has a video. He's a short there that has eleven million views, another one has two million views, another one has one point one million views. And he's gone from like he had like no subscribers, like maybe like a thousand or so. Now he's up to like fifty four thousand, which is great. And the channel has nineteen million views. They're all in shorts, which is like, we'll save that for another day.

So I've never heard of YouTube jail. By the way, how did he claim that he got out of YouTube jail?

So his theory, and here's where I we'll go. We'll debate on whether there is one or not. Because I talked to another YouTuber like two days ago. His theory is that YouTube wants to see what you're all about, and sometimes the algorithm takes a while to understand what it is that you're you're trying to do right, And also here's here's the other when I had a conversation on Monday, this is a really good analogy. So I talked to another YouTuber, George Gammon. He I don't know if you're when you're at my event. He was the first speaker you talked about macro like gold. He talked about where the economy is going. So he's like, look, you know, at the end of the day, YouTube, if you're a YouTuber, you're an employee of YouTube's like, they want to see if you're going to stick around for a while. They want to see if you're going to be consistent, and they want to see that you're going to be consistent about what you're going to talk about because ltimately they care about one their AD revenue and two are you going to be consistent AD revenue. I was like, oh, that makes a lot of sense, and so that is the whole theory around YouTube jail. Did I answer your question?

Yes? And and I don't think there's necessarily a general jail per se. I think what happens is if you create a lot of good videos over time, the algorithm just gives you more love. I don't really look at as like at jail. I look at it as more so you're building up your reputation, your authority, right Google, cause it eat expertise already. Trust. I know YouTube is a different algorithm, but I bet you it just takes a little bit of time for you to show them that you have EAT and once you have it, you or their version of it, you start doing better. And of course they want to see good engagement metrics as well, and not people not putting out crap content.

I just like the whole analogy around, like if you're a YouTuber, you are an employee of theirs, right, Because if you think back back in the day, like when I used to post, I'd be getting like twenty thirty fifty thousand views per video in the marketing niche right, which is pretty good. It's the moment that I started being inconsistent and started talking about other things that it's like, oh, like, think about it. If you hire someone and they start doing other things after a period of time. When you need them to do one thing, you're probably going to fire them, right or at least if they're gonna do the new thing you're gonna you're gonna take some time to see if they're actually good at the new thing. Right. You know what's interesting too, Neil, Like when you're when you post your channel right now, I'm observing it's we take some of these episodes here, right, and the longer ones do way better from what I've seen. So going back to engagement metrics, to averageview during all that type of stuff, it matters.

And also one thing to keep in mind with YouTube, it was much easier to do well four or five, six years ago. Just like most social platforms, once you get a lot of people, a lot of competition, they become more picky and then they start cramping down on a reach. It also helps them generate more ad revenue. It's the same with any social network out there. That's really how they do well. Now you could say, oh, but look at mister Bees. Well, mister Bees is creating mainstream content that appeals to pretty much everyone, and that kind of stuff does really well. It's much harder to monetize though, and people forget you know how.

Long it took him to get to ten thousand subscribers a few years, seven years, Yeah, I believe you a long time. So look, it's it's not as you can call it YouTube jail if you want. It just depends on how you look at it, right, Like, if you want to phrase it like that, you can. At the end of the day, it's just are you consistent, are you providing value? And is your video providing value? Like is it is it up to par with the other videos that you're competing with. That's what it is at the end of the day, right, And then ultimately you'll get rewarded. Because when I was talking with George on Monday, and also the guy that works with him, Josh, Josh was like, your YouTube channel is shit. He's like, and the thing is like both of them are like, dude, there's so much potential because you're your content so much better. It's just like, because I've gone back to long form podcasting now, it's like it's going to take some time for it to be recognized again. But you know, it's like that's all it is. And what George showed me, this is where I was going with this, but he showed me his YouTube graph and he was publishing these whiteboard videos. They would take eight hours to prepare and these are thirty minute video he's teaching about macro and all that, and he published three per day. So he's working eighty hours a week publishing these YouTube videos. And really it took him three to four months or so to get the play. All of a sudden, he went from two hundred years a day to like seventy thousand views a day just in a span of like two three days. Right, But it's because all of a sudden YouTube started to recognize it and he thought, first there's a bunch of bots coming.

To his YouTube plage.

But at the end of the day, he increased. He got out of jail faster, if you want to look at that, because he put an insane amount of hours and he published a ton, right, So that's how you might look at it like it took him three to four months, but eighty hour work weeks, or if you look at Patrick, he spread it out over a year or so, and that's that's how it worked. Anything else, Neil, Nope, all right, that is it for today. Please don't forget to rate review subscribe, and we will see you tomorrow.