Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patl and today we're going to talk about how to get more search from Google's new algorithm. So Google has made it where you can now have a podcast and they'll take your audio, they'll transcribe it themselves and start ranking you organically. Yep. The beauty behind that. Actually, it's gotten better literally, I looked at it last week and when I search for the Marketing School podcast, we popped up. Right when I search for the Growth Everywhere podcast, the Marketing School podcast popped up. When I looked at it again yesterday, it's the right podcast. Now, all you have to do to get in this into this is submit to Google Play. That's literally all you have to do. If you do a podcasts The only double work you have to do is just submit it once and Google and also Spotify. I even submit it. Yeah, it only takes five minutes. It's not even that much work. And they'll transcribe to Neil's point, they're transcribing everything, so you're gonna actually start to rank for this stuff. Now that's the benefit. Yeah, And that's it. It's just like you don't have to create techs based content to do well. Whether you want to do audio, video, do whatever type of content that you perform the best at. For example, like Gary Vee, he's amazing at video content. He's not bad, but he's better on video than he is when it comes to tech space content. Figure out what your strengths are, leverage it, and just go and create it and you can be successful because Google is now trying to make it no matter what kind of content you create, you can rank for everything. Like just think about how much content Gary Vee has put out. Eventually you'll start seeing all that content ranking on Google and it's such high quality and people love it to death. It'll do extremely well. And Google's gonna eventually start using all these signals to figure out what videos to rank, what audio clips to rank, which podcasts should get more love, so all that stuff will matter in the long er. Cool and Spotify is also transcribing as well, so it's Google and Spotify. These are the players that are doing it. I'd imagine Apple will eventually get into the game too. Look, they ultimately they just want more attention going to their platforms. Google's, like we mentioned in the previous podcast, Google zero click searchers are growing, meaning people don't actually click through when they reach a search result page. And also Google's the amount of clicks going to Google properties is increasing. So you don't think they're trying to bring that podcast attention back to their stuff and figuring out how to monetize it later. They will eventually figure out how to do that. So do you have anything else to add Nope, that's it from mine. All right. So that's it for today. Don't forget to rate, review, and subscribe to this podcast. And if you're looking for a new way to grow your business, go to marketingschool dot io slash live, that's l ive, and we'll see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed.

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patl and today we're going to talk about how to get more search from Google's new algorithm. So Google has made it where you can now have a podcast and they'll take your audio, they'll transcribe it themselves and start ranking you organically. Yep. The beauty behind that. Actually, it's gotten better literally, I looked at it last week and when I search for the Marketing School podcast, we popped up. Right when I search for the Growth Everywhere podcast, the Marketing School podcast popped up. When I looked at it again yesterday, it's the right podcast. Now, all you have to do to get in this into this is submit to Google Play. That's literally all you have to do. If you do a podcasts The only double work you have to do is just submit it once and Google and also Spotify. I even submit it. Yeah, it only takes five minutes. It's not even that much work. And they'll transcribe to Neil's point, they're transcribing everything, so you're gonna actually start to rank for this stuff. Now that's the benefit. Yeah, And that's it. It's just like you don't have to create techs based content to do well. Whether you want to do audio, video, do whatever type of content that you perform the best at. For example, like Gary Vee, he's amazing at video content. He's not bad, but he's better on video than he is when it comes to tech space content. Figure out what your strengths are, leverage it, and just go and create it and you can be successful because Google is now trying to make it no matter what kind of content you create, you can rank for everything. Like just think about how much content Gary Vee has put out. Eventually you'll start seeing all that content ranking on Google and it's such high quality and people love it to death. It'll do extremely well. And Google's gonna eventually start using all these signals to figure out what videos to rank, what audio clips to rank, which podcasts should get more love, so all that stuff will matter in the long er. Cool and Spotify is also transcribing as well, so it's Google and Spotify. These are the players that are doing it. I'd imagine Apple will eventually get into the game too. Look, they ultimately they just want more attention going to their platforms. Google's, like we mentioned in the previous podcast, Google zero click searchers are growing, meaning people don't actually click through when they reach a search result page. And also Google's the amount of clicks going to Google properties is increasing. So you don't think they're trying to bring that podcast attention back to their stuff and figuring out how to monetize it later. They will eventually figure out how to do that. So do you have anything else to add Nope, that's it from mine. All right. So that's it for today. Don't forget to rate, review, and subscribe to this podcast. And if you're looking for a new way to grow your business, go to marketingschool dot io slash live, that's l ive, and we'll see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed.