In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
• (00:16) - Long-form text performs better than video on LinkedIn
• (01:05) - Engaging with comments increases reach and engagement
• (01:43) - Using a hook in the post increases click-throughs
• (03:37) - Neil's example of a successful LinkedIn post
• (04:36) - Repurposing content for LinkedIn 
• (05:10) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu