Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to generate content ideas without keyword research. So anybody that has a background in SEO, whur has learned SEO knows that keyword research is important. But Neil and I have always emphasized in the past that you know, you should really think about generating content for the user first and not so much about keyword research. So the first thing I would say is what I do with my team when we get together and we brainstorm, and we probably do this twice a month, is we just think about what's interesting to us and what's trending in the area. So how do you find out what's trending in terms of marketing, which is what we're writing about. So you know, I share my Feedly account with everybody and we follow you know, the top blogs in the space right So for us it might be like marketing Land or search engine Land or you know other sites out there. But the key thing is to make sure that you're staying on top of trends. I also have a little Chrome extension called Panda, which shows me three different feeds for sites that I like to follow all the time, just so I know what's going on. And that way, like you know, we're trying these new things out, and then we can just figure out what's interesting to us and you know, what's training out there, so we'll start to tailor our content around that. And you know, that lets us go from kind of the gut and what we're seeing around the industry first, versus trying to go around keyword research, because keyword research oftentimes it's it's it's looking backwards, right, it's looking you know, it might be looking a couple of months back or like a month back. It's a trailing indicator sometimes, and that's something you want to be careful of. Yeah. Another thing that I like doing is I take on my competitor URLs and I put them in Buzzimo or Content Audit and Analysis tool right the malls one's actually really good too, and I put it in there, like let's say you go into malls, I'll put in URL like marketing Land or whatever it may be. And what it ends up doing is it ends up breaking down all the popular URLs of my competitors right from social shares. And I'm actually on the mass site right now and it's pretty much saying how it's going to be retired soon. And if you look at it, what I would end up doing is you go to Busumo, you put it in the URL, you find all the popular articles with your competition. Then from there you look at what type of posts can you replicate and make better? So look up Brian Dean Skyscraper technique. Just like when you see skyscrapers in the world, someone always tries to one up them and build a bigger skyscraper in a different city. So if you take their best content and let's say is twenty one ways to boost your Search engine traffic, if you do one hundred and one ways to boost your Search engine traffic. I know it's a shitty title, but you get the point. It went from twenty one to one hundred and one, right, that's so much better, so much more in depth that people like, Wow, this is amazing, And if they're posted really well in social shares, the chances are yours will do really well from a traffic and social perspective. Plus, you can email out every single one of the people that shared that person's content. So if I was going to Marketing Land and they wrote the post on twenty one ways to boost your traffic Busumo has a button called view Sharers. It shows you all the people who tweeted out that piece of content. You can then email each of those individuals and then you can ask him to also share your content. So I would say something like, hey, Eric, I notice you shared an article recently called twenty one ways to boost your Search Engine Traffic by author John Doe. Actually have a similar article coming out next week called one hundred and one Ways to Boost Your Search Traffic. I just want to see if you want to check it out before it releases. Let me know, cheers Neil. Usually Eric will respond with yes, I do, and then I respond back with here's the euro. Feel free to share it if you like it, cheers Neil. PS let me know if there's anything I can help you with. And that's really good to add the PS because it reciprocates. Once you do that, you'll start noticing that you get way more social shares. And then I believe Eric uses a tool called Hunter to figure out everyone's email address. You can use hunter dot io. That's a great tool and go one hundred fifty three emails per month, I believe. And then also to look at other top pages. You know two tools that both Neil and I like. H reps is great for that and sem rush too. You can just click on top pages to see what people are their top pages are ranking for. And sometimes it's going to show you or not. Sometimes it's literally going to show you how many keywords that that page is ranking for. And what keywords these pages are ranking for When you look at your competitors, I also like looking internally at my own analytics just to see what's performing well and also more importantly, what type of content is converting really well. And then I might look at a piece of content. Let's say you know ten SEO techniques that work in twenty seventeen, and I'll look at it and say, okay, well, engagement on this page is good, conversion rates really high? What can I do to splinter out this content? So let's say there's ten bullet points, I might take out, you know, three or four of those bullet points that look really good and make them into blog posts as well if I want to expand on those bullet points. That way, you can just look at your the content that's done well for you and figure out, you know, how does it relate to trends going into next year, and then how can you expand on the bullet points that you're talking about so you don't need to reinvent the wheel yep, And then the other thing that you want to end up testing out too. When you're trying to get more traffic, it's not just about keywords, right, and that's the whole purpose of this podcast. It's about helping people. So why wouldn't you just go to site site Quara and see what are the most popular questions within your space because they base it off of pluses or likes or for the avenues Quora in a while and responses, So find out what the most popular questions are, such as what is it like to be Olympian? Or how hard is it your training for the Olympics? And if that's a space you're in, like sports, then you go and you write a whole detailed blog post about that on your site, and you'll notice that you'll get tons of traffic within six months of writing that post. Yep. And one other thing you can do is a little more on the unconventional side. You can look at well one great example of blogs out there that or copy blogers are great example of a site with great topic ideas that you can generate and you can figure out, okay, even though you're not writing about copywriting or marketing. You can just look at the headline structure that they have and start to come up with some different ideas. And I'll also say that if you look at podcasts are a great way of just looking at the titles, because even if you look at the podcast that we have right now, we try really hard to write great titles that are really simplified and to the point. You can just look at what we have. If you're interested in marketing or whatever subject you're interested in, just look for a podcast around that and try to figure out, you know, what titles can you pull from it to write a blog post or a creative video. Right people have done the hard work already, and you can think about the different channels, So podcasts will be a different one, YouTube would be a different one. Just think about where else you can go to search for different inspirational ideas. Yeah, and that's pretty much it on mi end. Did you have anything else there? That's it from me as well. So we will see you in tomorrow's episode of Marketing School again. Let us know what you think and keep shooting topic ideas to us. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to generate content ideas without keyword research. So anybody that has a background in SEO, whur has learned SEO knows that keyword research is important. But Neil and I have always emphasized in the past that you know, you should really think about generating content for the user first and not so much about keyword research. So the first thing I would say is what I do with my team when we get together and we brainstorm, and we probably do this twice a month, is we just think about what's interesting to us and what's trending in the area. So how do you find out what's trending in terms of marketing, which is what we're writing about. So you know, I share my Feedly account with everybody and we follow you know, the top blogs in the space right So for us it might be like marketing Land or search engine Land or you know other sites out there. But the key thing is to make sure that you're staying on top of trends. I also have a little Chrome extension called Panda, which shows me three different feeds for sites that I like to follow all the time, just so I know what's going on. And that way, like you know, we're trying these new things out, and then we can just figure out what's interesting to us and you know, what's training out there, so we'll start to tailor our content around that. And you know, that lets us go from kind of the gut and what we're seeing around the industry first, versus trying to go around keyword research, because keyword research oftentimes it's it's it's looking backwards, right, it's looking you know, it might be looking a couple of months back or like a month back. It's a trailing indicator sometimes, and that's something you want to be careful of. Yeah. Another thing that I like doing is I take on my competitor URLs and I put them in Buzzimo or Content Audit and Analysis tool right the malls one's actually really good too, and I put it in there, like let's say you go into malls, I'll put in URL like marketing Land or whatever it may be. And what it ends up doing is it ends up breaking down all the popular URLs of my competitors right from social shares. And I'm actually on the mass site right now and it's pretty much saying how it's going to be retired soon. And if you look at it, what I would end up doing is you go to Busumo, you put it in the URL, you find all the popular articles with your competition. Then from there you look at what type of posts can you replicate and make better? So look up Brian Dean Skyscraper technique. Just like when you see skyscrapers in the world, someone always tries to one up them and build a bigger skyscraper in a different city. So if you take their best content and let's say is twenty one ways to boost your Search engine traffic, if you do one hundred and one ways to boost your Search engine traffic. I know it's a shitty title, but you get the point. It went from twenty one to one hundred and one, right, that's so much better, so much more in depth that people like, Wow, this is amazing, And if they're posted really well in social shares, the chances are yours will do really well from a traffic and social perspective. Plus, you can email out every single one of the people that shared that person's content. So if I was going to Marketing Land and they wrote the post on twenty one ways to boost your traffic Busumo has a button called view Sharers. It shows you all the people who tweeted out that piece of content. You can then email each of those individuals and then you can ask him to also share your content. So I would say something like, hey, Eric, I notice you shared an article recently called twenty one ways to boost your Search Engine Traffic by author John Doe. Actually have a similar article coming out next week called one hundred and one Ways to Boost Your Search Traffic. I just want to see if you want to check it out before it releases. Let me know, cheers Neil. Usually Eric will respond with yes, I do, and then I respond back with here's the euro. Feel free to share it if you like it, cheers Neil. PS let me know if there's anything I can help you with. And that's really good to add the PS because it reciprocates. Once you do that, you'll start noticing that you get way more social shares. And then I believe Eric uses a tool called Hunter to figure out everyone's email address. You can use hunter dot io. That's a great tool and go one hundred fifty three emails per month, I believe. And then also to look at other top pages. You know two tools that both Neil and I like. H reps is great for that and sem rush too. You can just click on top pages to see what people are their top pages are ranking for. And sometimes it's going to show you or not. Sometimes it's literally going to show you how many keywords that that page is ranking for. And what keywords these pages are ranking for When you look at your competitors, I also like looking internally at my own analytics just to see what's performing well and also more importantly, what type of content is converting really well. And then I might look at a piece of content. Let's say you know ten SEO techniques that work in twenty seventeen, and I'll look at it and say, okay, well, engagement on this page is good, conversion rates really high? What can I do to splinter out this content? So let's say there's ten bullet points, I might take out, you know, three or four of those bullet points that look really good and make them into blog posts as well if I want to expand on those bullet points. That way, you can just look at your the content that's done well for you and figure out, you know, how does it relate to trends going into next year, and then how can you expand on the bullet points that you're talking about so you don't need to reinvent the wheel yep, And then the other thing that you want to end up testing out too. When you're trying to get more traffic, it's not just about keywords, right, and that's the whole purpose of this podcast. It's about helping people. So why wouldn't you just go to site site Quara and see what are the most popular questions within your space because they base it off of pluses or likes or for the avenues Quora in a while and responses, So find out what the most popular questions are, such as what is it like to be Olympian? Or how hard is it your training for the Olympics? And if that's a space you're in, like sports, then you go and you write a whole detailed blog post about that on your site, and you'll notice that you'll get tons of traffic within six months of writing that post. Yep. And one other thing you can do is a little more on the unconventional side. You can look at well one great example of blogs out there that or copy blogers are great example of a site with great topic ideas that you can generate and you can figure out, okay, even though you're not writing about copywriting or marketing. You can just look at the headline structure that they have and start to come up with some different ideas. And I'll also say that if you look at podcasts are a great way of just looking at the titles, because even if you look at the podcast that we have right now, we try really hard to write great titles that are really simplified and to the point. You can just look at what we have. If you're interested in marketing or whatever subject you're interested in, just look for a podcast around that and try to figure out, you know, what titles can you pull from it to write a blog post or a creative video. Right people have done the hard work already, and you can think about the different channels, So podcasts will be a different one, YouTube would be a different one. Just think about where else you can go to search for different inspirational ideas. Yeah, and that's pretty much it on mi end. Did you have anything else there? That's it from me as well. So we will see you in tomorrow's episode of Marketing School again. Let us know what you think and keep shooting topic ideas to us. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School