Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Batong, and today we're going to talk about how to generate audio is using Facebook. So what does that mean, Neil, you have traffic on your website. You're probably wondering who's visiting your website. Sure, Google Analytics provides some demographics information, but it's not one hundred percent accurate. But what is is Facebook. Facebook has so much data on people. They know exactly who's well, what do they do, their height and wait, I think maybe even their birthday, potential income. You know, they have pictures of each individual. And the cool part is you can plug in a Facebook pixel on your website for free. This doesn't cost money. You don't have to spend money on Facebook ads. And Facebook will show you right all your visitors and who's what and the just rough demographics information for all of your visitors. And Eric, do you want to walk people on? Walk people through on how they can do that? Yeah, I mean it's really simple, right, so you I mean, just google you know, how to set up a Facebook pixel. There's a lot of videos out there on YouTube especially, get that going first. That's free to do, simple to do, right, And afterwards what you can do is you can also you know, load up your audiences into uh when you go to Facebook, for example, just go to the audience insights, right. So you when you're in business manager, hopefully you have a business page set up because you get you know, some benefits, but that's a a whole nother conversation. But go to audience insights and then from there you can basically plug in, you know, you can plug in different audiences or your custom audiences that you have that you've set up already in Facebook. So a custom audience, for example, might be anybody that has visited, uh, you know our marketing services page. Right, we want that to be a custom audience or any way that's read an SEO post. Right, So we have different custom audiences and you can see who these people are on your site, right, you know what the average ages demographics, right, you know how what they're buying, behaviors are and things like that. And then from there you can actually directly create an ad. But this way you can set these audiences. You can you can save these audiences too. But it's just good to see kind of who is who in kind of the different audiences that you have set up. But it's pretty basic. Yes, So that's pretty much here for this episode. Yep. So before we go, we have a one year annual subscription to crazy Egg to give away. This is worth close to twelve hundred dollars. And before I give you the details, Neil, what is crazy Egg. Crazy Egg is a visual analytics tool that'll show you what you need a change on your website to generate more sales, leads and revenue. Think of it this way. You load up a Google Analytics report, you see all these numbers in data. What do you do? Probably nothing, even if the data looks bad, because you don't know what actions to take. Crazy egg has visual reports like a heat map which shows you where people click and where they don't, a scroll map that shows you how far people are scrolling down, because if they're not scrolling down far enough to see your call to actions or your form fields or your checkout or add to car buttons, that means you need an adjusted placement of them right. You can also watch video recordings of visitors as they're going through your website so you can see where they're getting stuck. And once you figure out what issues people are having with crazy egg, you can make changes to your site using the wuzziwig ed so you don't have to be a designer or developer or pay people to make changes to your website anymore. And you can even run ab tests to ensure that your changes are driving more sales leads and revenue. Great so before all actually, basically to get in on this, just go to single grain dot com slash and give away and if you are looking to get multiple entries, you can actually do that within this and we're giving away one of these every single week for the next year. So to learn more, just go to single grain dot com, slash and giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Batong, and today we're going to talk about how to generate audio is using Facebook. So what does that mean, Neil, you have traffic on your website. You're probably wondering who's visiting your website. Sure, Google Analytics provides some demographics information, but it's not one hundred percent accurate. But what is is Facebook. Facebook has so much data on people. They know exactly who's well, what do they do, their height and wait, I think maybe even their birthday, potential income. You know, they have pictures of each individual. And the cool part is you can plug in a Facebook pixel on your website for free. This doesn't cost money. You don't have to spend money on Facebook ads. And Facebook will show you right all your visitors and who's what and the just rough demographics information for all of your visitors. And Eric, do you want to walk people on? Walk people through on how they can do that? Yeah, I mean it's really simple, right, so you I mean, just google you know, how to set up a Facebook pixel. There's a lot of videos out there on YouTube especially, get that going first. That's free to do, simple to do, right, And afterwards what you can do is you can also you know, load up your audiences into uh when you go to Facebook, for example, just go to the audience insights, right. So you when you're in business manager, hopefully you have a business page set up because you get you know, some benefits, but that's a a whole nother conversation. But go to audience insights and then from there you can basically plug in, you know, you can plug in different audiences or your custom audiences that you have that you've set up already in Facebook. So a custom audience, for example, might be anybody that has visited, uh, you know our marketing services page. Right, we want that to be a custom audience or any way that's read an SEO post. Right, So we have different custom audiences and you can see who these people are on your site, right, you know what the average ages demographics, right, you know how what they're buying, behaviors are and things like that. And then from there you can actually directly create an ad. But this way you can set these audiences. You can you can save these audiences too. But it's just good to see kind of who is who in kind of the different audiences that you have set up. But it's pretty basic. Yes, So that's pretty much here for this episode. Yep. So before we go, we have a one year annual subscription to crazy Egg to give away. This is worth close to twelve hundred dollars. And before I give you the details, Neil, what is crazy Egg. Crazy Egg is a visual analytics tool that'll show you what you need a change on your website to generate more sales, leads and revenue. Think of it this way. You load up a Google Analytics report, you see all these numbers in data. What do you do? Probably nothing, even if the data looks bad, because you don't know what actions to take. Crazy egg has visual reports like a heat map which shows you where people click and where they don't, a scroll map that shows you how far people are scrolling down, because if they're not scrolling down far enough to see your call to actions or your form fields or your checkout or add to car buttons, that means you need an adjusted placement of them right. You can also watch video recordings of visitors as they're going through your website so you can see where they're getting stuck. And once you figure out what issues people are having with crazy egg, you can make changes to your site using the wuzziwig ed so you don't have to be a designer or developer or pay people to make changes to your website anymore. And you can even run ab tests to ensure that your changes are driving more sales leads and revenue. Great so before all actually, basically to get in on this, just go to single grain dot com slash and give away and if you are looking to get multiple entries, you can actually do that within this and we're giving away one of these every single week for the next year. So to learn more, just go to single grain dot com, slash and giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School