Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to gather customer insights. So you have these customers, you have potential customers, Your businesses is growing, you want to try to make it grow faster. You're looking at data like Google Analytics, and you see all these numbers. But here's the thing. The numbers only tell you half the story. There's quantitative data like the numbers, and then there's qualitative data like the feedback that people give you. So how can you figure out the feedback from those you know ninety five to ninety nine percent of the people that never buy from you, or your customers that cancel, or the customers that decide to go with your competition instead of yourself, because that data will help you grow faster. Yep. So one of the things that you can do, to Neil's point, you can have a non buyer survey, right, And what you can do is if they don't buy, maybe your email service provider will automatically trigger an email and the survey, whether they're using type form, survey Monkey, Google forms, whatever you want to use, is automatically in there, so you can set these if this then that rules. Right. So non buyers or maybe someone that bought, maybe you send them a different survey, maybe you try to get them to take an action afterwards. Right, But this is just kind of more of the this is the why you should consider doing. But also when you're again type form serving monkey, that's totally fine. But the question the level of your questions that you're asking is important too, and you can't ask too many questions. Ideally, it's two to three max. Unless they're a customer. Maybe you're just like, hey, are you willing to spend like ten minutes on this? But not a lot of people want to spend that time. So what I like to do from a software perspective is hit people with a MPs survey. Right, very simple, Neil, how likely are you to recommend clickflow to a friend on a scale one to ten? Right? One, two, three, four, five to seven or nine? Ten? And then there might be something on the bottoms. Is there anything else you'd like to add? Right? And maybe that's optional, but you don't show it with the little start. Maybe it's just you know, two questions right there. Now. The good thing too, is you can set conditional rules where if they rate the product a nine or ten, you can basically say, are you willing to leave a testimonial? So boom that will pop out. If it's a seven or eight, it's neutral, so probably nothing. But if it's a one to six, which I think is golden, this is we're going to get good feedback, like, so what can we be doing better? Like what do you absolutely hate about the product? Right now? And just let them go right, And then at that point you're looking for signal versus noise. Yeah, and there's a lot of tools that you can use to do this kind of stuff. Survey Monkey, Quala, rue, hot Jar has surveying. What are some of the other tools that you use eric for surveying really just type form and survey Monkey. Yeah. Type Form is good as well. It's quote unquote kind of a better version of survey Monkey. Yeah. I haven't used type form in a while. I've had my survey Monkey account forever, so symptoms I just tend to use that, But most of the tools pretty much have the same features. Yeah. What I'll say too is, you know, we've talked about kind of how people do customer development, so this is customer insights as well. So when you look at companies like Superhuman, the email app, and then there's also Levels, which is the continuous glucose monitor. The Levels CEO. When I first reached out on to the wait list because I wanted to add the continuous glucose monitor, He's like, hey, let's get on a call. He did a forty five minute call with me, and I was like, how many calls have you been? One thousand? Right, And those calls really helped him gather the initial insights to figure out how they wanted to move forward with product development, and he asked a very pointed, deep question, is very thoughtful with it, and the fact that the CEO is willing to get on a call like I was like, wow, that's cool. So I was actually intrigued. And then we actually developed the relationship even further and got him onto the podcast too. Superhuman's another good example because Raul what he did was he sent everyone an email saying like, what do you absolutely hate about email in general? And he cherry picked the best responses and he actually ended up meeting those people in person in San Francisco. This is pre COVID and got a little customer insights there. So there's a lot of different ways to do this. We just wanted to help plant a couple seeds for you. No, totally. And one thing that I love doing, as Eric just mentioned with some of the people that he talked to, is I like talking to people. Talking to people gives you so many insights. But if you talk to people, you need to do enough of them. You can't just talk to five or ten people and be like, all right, I know the issues and I know the solutions. You literally need to talk to hundreds to get a good sense of the market, what people want, how you need to adapt, and what you need to fix. I don't think I'll say from my side is what Neil's really good at, probably better than anyone I've seen, is that he just picks up the phone and calls people. So if you're willing to do that, if you're extroverted in that sense, you just pick up the phone, you call people, and then you gather insights quickly and then you move on. So that is it for today. If you want to hang out with Neil and I, go to Marketing School the ioslash Live. That's live. Don't forget to rate, review and subscribe to this podcast if it helped you, because it helps us grow and spreads the word and we will catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io. Until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to gather customer insights. So you have these customers, you have potential customers, Your businesses is growing, you want to try to make it grow faster. You're looking at data like Google Analytics, and you see all these numbers. But here's the thing. The numbers only tell you half the story. There's quantitative data like the numbers, and then there's qualitative data like the feedback that people give you. So how can you figure out the feedback from those you know ninety five to ninety nine percent of the people that never buy from you, or your customers that cancel, or the customers that decide to go with your competition instead of yourself, because that data will help you grow faster. Yep. So one of the things that you can do, to Neil's point, you can have a non buyer survey, right, And what you can do is if they don't buy, maybe your email service provider will automatically trigger an email and the survey, whether they're using type form, survey Monkey, Google forms, whatever you want to use, is automatically in there, so you can set these if this then that rules. Right. So non buyers or maybe someone that bought, maybe you send them a different survey, maybe you try to get them to take an action afterwards. Right, But this is just kind of more of the this is the why you should consider doing. But also when you're again type form serving monkey, that's totally fine. But the question the level of your questions that you're asking is important too, and you can't ask too many questions. Ideally, it's two to three max. Unless they're a customer. Maybe you're just like, hey, are you willing to spend like ten minutes on this? But not a lot of people want to spend that time. So what I like to do from a software perspective is hit people with a MPs survey. Right, very simple, Neil, how likely are you to recommend clickflow to a friend on a scale one to ten? Right? One, two, three, four, five to seven or nine? Ten? And then there might be something on the bottoms. Is there anything else you'd like to add? Right? And maybe that's optional, but you don't show it with the little start. Maybe it's just you know, two questions right there. Now. The good thing too, is you can set conditional rules where if they rate the product a nine or ten, you can basically say, are you willing to leave a testimonial? So boom that will pop out. If it's a seven or eight, it's neutral, so probably nothing. But if it's a one to six, which I think is golden, this is we're going to get good feedback, like, so what can we be doing better? Like what do you absolutely hate about the product? Right now? And just let them go right, And then at that point you're looking for signal versus noise. Yeah, and there's a lot of tools that you can use to do this kind of stuff. Survey Monkey, Quala, rue, hot Jar has surveying. What are some of the other tools that you use eric for surveying really just type form and survey Monkey. Yeah. Type Form is good as well. It's quote unquote kind of a better version of survey Monkey. Yeah. I haven't used type form in a while. I've had my survey Monkey account forever, so symptoms I just tend to use that, But most of the tools pretty much have the same features. Yeah. What I'll say too is, you know, we've talked about kind of how people do customer development, so this is customer insights as well. So when you look at companies like Superhuman, the email app, and then there's also Levels, which is the continuous glucose monitor. The Levels CEO. When I first reached out on to the wait list because I wanted to add the continuous glucose monitor, He's like, hey, let's get on a call. He did a forty five minute call with me, and I was like, how many calls have you been? One thousand? Right, And those calls really helped him gather the initial insights to figure out how they wanted to move forward with product development, and he asked a very pointed, deep question, is very thoughtful with it, and the fact that the CEO is willing to get on a call like I was like, wow, that's cool. So I was actually intrigued. And then we actually developed the relationship even further and got him onto the podcast too. Superhuman's another good example because Raul what he did was he sent everyone an email saying like, what do you absolutely hate about email in general? And he cherry picked the best responses and he actually ended up meeting those people in person in San Francisco. This is pre COVID and got a little customer insights there. So there's a lot of different ways to do this. We just wanted to help plant a couple seeds for you. No, totally. And one thing that I love doing, as Eric just mentioned with some of the people that he talked to, is I like talking to people. Talking to people gives you so many insights. But if you talk to people, you need to do enough of them. You can't just talk to five or ten people and be like, all right, I know the issues and I know the solutions. You literally need to talk to hundreds to get a good sense of the market, what people want, how you need to adapt, and what you need to fix. I don't think I'll say from my side is what Neil's really good at, probably better than anyone I've seen, is that he just picks up the phone and calls people. So if you're willing to do that, if you're extroverted in that sense, you just pick up the phone, you call people, and then you gather insights quickly and then you move on. So that is it for today. If you want to hang out with Neil and I, go to Marketing School the ioslash Live. That's live. Don't forget to rate, review and subscribe to this podcast if it helped you, because it helps us grow and spreads the word and we will catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io. Until next time. Class dismissed