In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast
00:34 – Eric’s Growth Everywhere podcast is an interview podcast 
00:44 – Eric started Growth Everywhere to talk to people that understood marketing
00:52 – There was no other interview podcast before
00:57 – Eris reached out to people who knew marketing
00:59 – Eric reached out to Neil Patel and Pat Flynn
01:11 – Eric reached out through email and got his top 10 interviewees
01:17 – Eric’s criteria in looking for interviewee 
01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful
01:53 – People want consistency in a podcast
02:03 – To find relevant guest, you need to hand off the process 
02:07 – Screencast what you’re doing, use Hunter to find email address
02:18 – Reach out to them by putting them into mail merge or Yesware
02:24 – Do this once a month or once a week depending on your podcast
02:38 – Look at the other podcast within your space and hit up their guests
03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience
03:32 – You can use ScheduleOnce and Calendly to schedule your guest 
03:44 – You can also send your guests sample questions so they’ll be ready
03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff
04:14 – Eric goes to GrowthHackers and Product Hunt to find whose doing AMAs
04:37 – This week’s giveaway is a 1-year subscription to Alexa – an SEO tool that is now owned by Amazon 
04:55 – Subscribe, rate and review Marketing School
05:01 – Text MARKETINGSCHOOL to 33444
04:53 – That’s it for today’s episode! 3 Key Points: 
You can take advantage of the other podcasts in your niche and reach out to people whom they’ve interviewed.
Setting a criteria for your guest will make your podcast organized and consistent.
Always make the interview a comfortable experience for your guests.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast
</li> <li>00:34 – Eric’s <a href="https://growtheverywhere.com/">Growth Everywhere</a> podcast is an interview podcast <ul> <li>00:44 – Eric started Growth Everywhere to talk to people that understood marketing</li> <li>00:52 – There was no other interview podcast before</li> <li>00:57 – Eris reached out to people who knew marketing</li> <li>00:59 – Eric reached out to <a href="http://neilpatel.com/">Neil Patel</a> and <a href="https://www.smartpassiveincome.com/">Pat Flynn</a>
</li> <li>01:11 – Eric reached out through email and got his top 10 interviewees</li> </ul> </li> <li>01:17 – Eric’s criteria in looking for interviewee <ul> <li>01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful</li> <li>01:53 – People want consistency in a podcast</li> </ul> </li> <li>02:03 – To find relevant guest, you need to hand off the process <ul> <li>02:07 – Screencast what you’re doing, use <a href="https://hunter.io/">Hunter</a> to find email address</li> <li>02:18 – Reach out to them by putting them into mail merge or <a href="http://www.yesware.com/">Yesware</a>
</li> <li>02:24 – Do this once a month or once a week depending on your podcast</li> </ul> </li> <li>02:38 – Look at the other podcast within your space and hit up their guests</li> <li>03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience</li> <li>03:32 – You can use <a href="http://www.scheduleonce.com/">ScheduleOnce</a> and <a href="https://calendly.com/">Calendly</a> to schedule your guest <ul> <li>03:44 – You can also send your guests sample questions so they’ll be ready</li> <li>03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff</li> </ul> </li> <li>04:14 – Eric goes to <a href="https://growthhackers.com/">GrowthHackers</a> and <a href="https://www.producthunt.com/">Product Hunt</a> to find whose doing AMAs</li> <li>04:37 – This week’s giveaway is a 1-year subscription to <a href="http://www.alexa.com/">Alexa</a> – an SEO tool that is now owned by Amazon <ul> <li>04:55 – Subscribe, rate and review <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>05:01 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>04:53 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>You can take advantage of the other podcasts in your niche and reach out to people whom they’ve interviewed.</li> <li>Setting a criteria for your guest will make your podcast organized and consistent.</li> <li>Always make the interview a comfortable experience for your guests.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes:  00:27 – Today’s topic: How to Find...

How to Find Relevant Guests for Your Podcast | Ep. #276

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/650a5e04-4679-4b63-8d38-b0d2007a1e05/transcript

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