In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of consistency in your influencer campaign. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Find and Work with Influencers
00:34 – Eric has a few friends who are working on their own influencer platform
00:50 – Influencer marketing has always been around
01:11 – “Anybody could become an influencer after putting in the work”
01:21 – The easiest way to search for an influencer, without spending, is going through social media sites 
01:27 – In Instagram, use certain hashtags and look for people who are up and coming
01:32 – You can work with people who are starting to build their online presence—this way, it won’t be too pricey
01:50 – Eric has used influencer marketing for a previous client and they used FameBit
02:00 – Neil used influencer marketing on Facebook and Instagram and reached out to some celebrities 
02:18 – The Kardashians will do an online paid post for $500K
02:33 – “It’s so expensive to reach out to people”
02:45 – Neil suggests finding those that are popular with the people in your target market and pay them to pass over that network/audience to you—it’s so much cheaper than using expensive celebrities
03:18 – If you’re building an entrepreneur channel, use hashtags that are relevant to your market 
03:38 – Reach out to people who are getting a good amount of likes and comments and ask them for their paid shoutout rates
04:09 – Influencer marketing doesn’t always work 
04:46 – If you’re doing influencer marketing consistently, that’s when it will work
05:03 – If you’re doing influencer marketing, you should have content as well 
05:16 – Figure out how you can add value to your audience
05:24 – There are pricing guidelines for how much you should be paying influencers on YouTube, Facebook, and Instagram
05:55 – Marketing School is giving away a one year annual subscription to LeadQuizzes, which allows you to collect leads from the quizzes you made 
06:06 –To win, rate, review, and subscribe to Marketing School
06:12 – Text MARKETINGSCHOOL to 33444
06:30 – Neil and Eric are giving away tools that they use personally and they don’t earn from it
07:14 – You can go to Neil Patel’s LeadQuizzes case study to know how valuable the leads are from LeadQuizzes
07:35 – That’s it for today’s episode! 3 Key Points: 
Influencer marketing has always been around and to be successful, you have to do it consistently.
Valuable content will make an influencer’s post more engaging.
You don’t have to spend much on an influencer – you just have to find the right influencer for your target market.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of consistency in your influencer campaign. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Find and Work with Influencers
</li> <li>00:34 – Eric has a few friends who are working on their own influencer platform</li> <li>00:50 – Influencer marketing has always been around</li> <li>01:11 – “Anybody could become an influencer after putting in the work”</li> <li>01:21 – The easiest way to search for an influencer, without spending, is going through social media sites <ul> <li>01:27 – In Instagram, use certain hashtags and look for people who are up and coming</li> <li>01:32 – You can work with people who are starting to build their online presence—this way, it won’t be too pricey</li> </ul> </li> <li>01:50 – Eric has used influencer marketing for a previous client and they used <a href="https://famebit.com/">FameBit</a>
</li> <li>02:00 – Neil used influencer marketing on Facebook and Instagram and reached out to some celebrities <ul> <li>02:18 – The Kardashians will do an online paid post for $500K</li> </ul> </li> <li>02:33 – “It’s so expensive to reach out to people”</li> <li>02:45 – Neil suggests finding those that are popular with the people in your target market and pay them to pass over that network/audience to you—it’s so much cheaper than using expensive celebrities</li> <li>03:18 – If you’re building an entrepreneur channel, use hashtags that are relevant to your market <ul> <li>03:38 – Reach out to people who are getting a good amount of likes and comments and ask them for their paid shoutout rates</li> </ul> </li> <li>04:09 – Influencer marketing doesn’t always work <ul> <li>04:46 – If you’re doing influencer marketing consistently, that’s when it will work</li> </ul> </li> <li>05:03 – If you’re doing influencer marketing, you should have content as well <ul> <li>05:16 – Figure out how you can add value to your audience</li> <li>05:24 – There are pricing guidelines for how much you should be paying influencers on YouTube, Facebook, and Instagram</li> </ul> </li> <li>05:55 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a one year annual subscription to <a href="http://www.leadquizzes.com/">LeadQuizzes</a>, which allows you to collect leads from the quizzes you made <ul> <li>06:06 –To win, rate, review, and subscribe to <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>06:12 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>06:30 – Neil and Eric are giving away tools that they use personally and they don’t earn from it</li> <li>07:14 – You can go to Neil Patel’s LeadQuizzes case study to know how valuable the leads are from LeadQuizzes</li> <li>07:35 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Influencer marketing has always been around and to be successful, you have to do it consistently.</li> <li>Valuable content will make an influencer’s post more engaging.</li> <li>You don’t have to spend much on an influencer – you just have to find the right influencer for your target market.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of...

How to Find and Work with Influencers | Ep. #269

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