In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Find a Reliable Marketer
• [00:41] If you are looking for a blogger, go to Problogger.
• [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable.
• [01:45] Neil tests potential marketers.
• [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim.
• [03:20] Getting people to do paid tests is a good way to measure future success.
• [03:45] If you have someone in your office, the interview process is important, as well as the testing.
• [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground.
• [05:25] 95% of marketers say they can do things that they cannot.
• [06:30] Applicant tracking systems are helpful.
• [07:15] That’s it for today!
• [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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