In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Find a CMO
[00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.
[00:55] Tap into referral networks.
[01:05] When Eric was hired at Treehouse, he was referred in.
[01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.
[02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.
[03:41] Contingency firms whose focus is on hiring executives is another way to go.
[03:48] They will cost you a lot of money, but will deliver on the mission.
[04:34] Org structures are different now, so it changes how you can operate.
[04:38] To recap: referral networks work, contingency firms work, having NO CMO works.
[04:48] That’s it for today!
[04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Find a CMO
</li> <li>[00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.</li> <li>[00:55] Tap into referral networks.</li> <li>[01:05] When Eric was hired at <a href="https://teamtreehouse.com/">Treehouse</a>, he was referred in.</li> <li>[01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.</li> <li>[02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.</li> <li>[03:41] Contingency firms whose focus is on hiring executives is another way to go.</li> <li>[03:48] They will cost you a lot of money, but will deliver on the mission.</li> <li>[04:34] Org structures are different now, so it changes how you can operate.</li> <li>[04:38] To recap: referral networks work, contingency firms work, having NO CMO works.</li> <li>[04:48] That’s it for today!</li> <li>[04:50] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Find a CMO [00:33] They get hit up all the time for...

How to Find a CMO | Ep. #627

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/425193e3-9929-45c3-b7b5-b0d200655173/transcript

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