Did you know that you could enrich your email list? Yes, with you can find all the there's this tool over here that can basically find LinkedIn URLs and all the LinkedIn information and you can hook it up with their convert kit or beehive or whatever it is that you use. I didn't necessarily know you can do all that stuff, but I know you can get the LinkedIn information and you can actually get a lot of information from other social sites. There's a lot of companies that you give them email addresses and they give you all the data that they can find about that person online. Yep. I think this one. This one's interesting to me because I think at hooks and directly I'm looking at maybe a behive interface, but you can see, like founder, how many employees they have and everything, and it tracks next to their contact information, and I think you can just hit them directly from within the platform. That makes it a little more seamless. And we started experimenting with this. This is called Mega Hit app And this was hat tip goes to Matt McGarry on this one. So it's like clear bit not really so here's what you said. So it makes sales easy because these folks are already subscribed to my newsletter. Plus you can see each leads, open rate and click the rate so you can see how engaged they are versus just like taking a raw list and like enriching it builtwith or clearbit or something like that. But you can use this to find inbound clients, sponsors, get stats on your list more And basically it looks like you have to install locally on your machine, which is a little interesting, but I thought that was interesting. So yeah, so it doesn't plug in with your email solution. It does, but you install locally on your machine. That's what I that's my interpretation of it. Then how does it really plug in with the email? If you install locally on your machine, I think you can still connect it with your your web apps. So again I haven't experimented with yet my team has you get what I mean, right, because then you got to go manually send out the emails unless it already connects not sure. I haven't tried it yet, so but I just don't know. You have to install locally on your machine. Yeah, okay, we'll see how it goes. But yeah, by the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to Marketing School dot io Slash Agency. Once again, it's Marketing School dot Ioslash Agency to learn more. And now back to the show. There's another thing I wanted to share too I did. Did I tell you about the time I did a I did a YouTube thumbnail coaching call with a guy that has three point two million subs on YouTube and he has clicked. The rates are like ten to fifteen percent per video. Okay, So basically I talked to this guy. His name is Mike Stack. His last name is Stack, so he's like, you know, but anyway, check him out on Twitter. Is his real last name Stack? Yeah? Yeah, So he's like a Portuguese guy. I think he lives in like Australia or something. I don't know. But basically we did the call and all he focuses on is like one number one when he's doing the YouTube video. This might not be new to some people, but the idea is number one. He has to have a very large idea, tam right, So for him it's like, you know, like you know, mister Beach has like what dollar boat versus one hundred million dollar boat? So the idea tam is really important. But the second thing is his He tests a lot of thumbnails and headlines, and he uses a thing called video stats, which is mister Beach's to one. It shows you how many times you've changed the headline, how much times you've changed the thumbnail. He tests a lot if anything is like below like a five out of ten in YouTube studio. If it's below five out of ten, in the first hour two hours or so, he's constantly changing it. He was criticizing my channel, and then this is good criticism, just saying, like one, our thumbnails suck too, our headlines aren't that good. It's because he's like, dude, your content's really good, that the podcasts are really good, but you aren't going hard enough on the thumbnails and the headlines. So now like we've we've adjusted it quite a bit, and I think we're getting like maybe three four percent CTR. So now some of the new thumbnails that we have it's like seven percent seven point five percent or so, so it's getting higher. And keep in mind, I'm like B to B podcast that type of stuff, so it's slur So what are you doing to iterate your thumbnails to get more clicks? So the guy funny enough. After I did the call with him. Magically a thumbnail guy that works with some of the biggest YouTubers like you know Imon Godzi, I think all these other people, right, he hit me up and then he was like, hey, like we'll do thumbnails for you, and it's not that expensive, and like we're testing him out right now and we're gonna keep giving him more work. And the thumbnails are like levels higher. Like if you look at my YouTube right now, you can tell which ones are like the good ones versus which ones aren't. And Neil's pulling it up right now. Yeah, i'maginely playing out and I'm like, God, how much do you pay for your thumbnails? YouTube? Eric is Eric goes sue. They're just like Eric Sue leveling up, Eric Sue, Eric Sue leveling up. Yeah, you see the difference. You can tell which Let's play a game here. I'm gonna guess which thumbnails huh are yours? I was very depressed. That's you guys, like you guys meaning like our thumbnail. Yes, yeah, that's us? Okay, Noah Kagan one million dollars forty eight hours. That was them. Yes, horn became a hobby. That was them. No, that was us. Okay, I will reach twenty five million. That was them. Yes, uh, one million traffic on a budget was them. Who's that with? Yeah? Just you how to go from one zero to one million in ninety days? No, that that's that's us. Oh that was you. But you can tell. You can tell the aesthetic. You can start the aesthetic, get filthy rich by working less. That was with Yep, that's them. Yeah, you can see you can see the aesthetic now it's it's significantly different. Yeah. Most self help is an a being scam. That was them. Yes, yeah, you can tell. Because and the way I'm basing this, I know I was wrong I think on one or two of them. But the way I'm basing this, I'm just looking at Eric's thumbnails. The ones that were just playing text and didn't have much I assumed it was him. The ones that were visually more appealing, I assumed was the person he was paying exactly. Yep. So anyway, I mean, those are a couple of experiments we've done. I think the takeaway here is absolutely talk to people that are good at their craft and then also testing people. People reach out and he gave me a really good offer one if we could reach out to someone on Instagram when you're when you're dming them for services, just send them like one liner. Like if it's a one liner good offers, like hey, I'll just do something. I'm gonna do it them THEIL for you for free? Can I do it? And like, by the way I've worked with these people, I'm like yeah, absolutely, And then it was good. I was like, oh, dude, like give me more of that, right, same thing like Brad didn't give us that offer. Brad. Brad's offer was more. It was just very simple. It's like I think it's like, I don't know how you got me, Brad. What did you send something interesting? He Brad Brad's looking at these So those of you that are watching on on YouTube right now, Brad Brad from we Edit podcast dot com, Oh sorry, record edit podcast dot Com. Okay, Oh yeah, so I posted a story and then you responded okay, so that that worked out. He addressed a need and that's how he got it. So anyway, it's so funny too. You know what the thing I hate the most about service? First you reach out to Brad and he responded to whether it's realtors, accountants, or anyone people complain all the time. Oh, I don't have enough leads, I have enough sales. Have you followed up with the people that are actually reaching out to you? Yeah? I called him a week later. Well why don't you call him right when I came in? Try calling him in the first fifteen minutes. Then a lead comes in. Then tell me the difference on your revenue. The fortunes of one yet fallow up fastest time kills all deals too. Fortune is in the follow up, It really is. And there was a guy named Stelly who had a LFD. Yeah, I thought it was io or dot combot dot com. Good for him, huh? And I remember he's always say you gotta have people follow up in the first fifteen minutes. We do that. And by the way, it makes a big difference on close rates. Do you guys have a situation where you, guys, a lead comes in and you call him like immediately, like you know those other call centers. Yeah, we do that. Is it like instant instant connect or is it like in a couple of minutes. It takes some time because we analyze the lead. Got it? And when you say you analyze the lead, what goes? Are you enriching it with clearbitch, are you like looking at some stuff in the back end, like what's going on there? I don't know who we enrich it with, but I know we spend an arm or a leg enriching the data. Yeah, so you and enrich it. Here's the argument I had when we were the argument that was made by someone at the founder's retreat last week. So it's like just collect the name, work, email, phone number, and then forget about the rest. That doesn't work for us. We've tried that. So you guys collect. You guys collect budget, You guys collect, like what are you looking for? Budget? URL? You know their full name, we don't want just their first name. All this helps us figure out is this person going to be a decision maker are they not? Because the sales pitch we use with someone who's not a decision maker is very different than the sales pitch we would use with someone who is a decision maker. And you guys qualify the hell out of the lead because you guys are going to be spending time and resources on doing a proposal for these people, so better be like pretty good information. Yeah, and Eric knows the middle part, which he didn't talk about. When Eric says a proposal, what he means by that is at my company MP Digital, we're not just saying, hey, we talked to John or Susi or whoever it may be, like, yeah, we can help, let us crank out a proposal. Instead, we do a first call with them, we get to know the business. We do another call with them to get more of the business, and by then we should have had data access. So we've analyzed a business and we will ask them questions wherever we're missing anything on. Then we go into another car where we'll do a presentation and we'll break down all our findings or learnings can change. Sometimes we even do projections depending on the business and where there are and the life cycle, and we'll focus on all areas right from savings to growth opportunities. What we think is pretty much certain, which what we think is more of experiment, all different low hanging fruit that they may have not even thought about. And then we'll create a plan on what they can do for a year and we present that all we break down how it can be done, what could be potentially achieved, and we're doing a pitch, and then from there there's a few more follow ups and calls, going over more things, and then maybe we get a contract sign and to sum it all up. I know, I only talked about three or four touch points. There's way more. There's going over case studies, there's follow ups, there's adding emails that add value. There's even more phone calls. Then there's talking to multiple people in an organizations. Sometimes you have to do a pitch a few times, then some other people bring up different divisions and issues they have. All in all, I don't know how many calls you do, but it's a lot. And typically a customer takes on the quick end for enterprise three months to close, more realistically six months. Yeah, keep in mind meals at enterprise here, right, So these are we're talking seven eight nine, seven eight figure deals maybe potentially six to start. Correct, there's no yeah, there's no nine figure deals for US nine figures, but it is sometimes rarely for enterprise, it's six figures to start, and you're starting a small division and you know you can grow it. We consider those pretty much lost leaders. And then yeah, an enterprise, we're really looking for seven to eight figure contracts. I think the important thing here too is people can say different things like, oh, you should remove the budget and everything, but you know, one you have to kind of just test for yourself strong views, loosely held. If it doesn't work, you can always roll it back quickly. Always a b test the stuff if you can too. And one thing I talked about is how are you getting the lead? Or we didn't talk about is how you're getting the lead. If you're getting a lead with just a budget, form, fields and name and email, that's one type of lead. A lot of our revenue comes from people giving us our piece. So they're emailing us through contact form saying, hey, we're so and so from this company. We're interested in hiring a digital shop. We're gonna do RFP. Do you want to be included in that? And then they say, all right, not only are you giving data, but you're giving homework assignments. Hey, here's the scenario. What would you guys do and show us what you're gonna actually do and a lot of expect the results. Yeah, and a lot of these pitches, some of them you're spending no joke, one hundred to two hundred thousand dollars to pitch the customer, no joke. But the contracts are large. Yeah, yeah, it's hey, as the more you play the game, the more you understand how this all works, and you have to find out for yourself. I got one over here that's interesting. Not really doesn't really apply to us because we don't make a lot of money on YouTube. How much money do you make on your YouTube? Like five grand a month or something? Zero? No? No, ads? You don't have your your ads on? No? Okay, anyway, those are new ads on. I'm an agency that makes money. Those of you that have ads on? Why do you have ads? I just left them on. I don't know. You should turn it off. Yeah, but no, because I don't have any ads for like the things that we do. I don't talk about what we do or anything like that, so I just like leave it there, but I will remove the ads and then added mid rolls. So for example, it's like, hey, guys, you can go over here. For example, if you're an agency owner, you can go to a marketing school at Ioslash Agency to apply for the Agency Owners Association. That would be an example of a mideral And that's actually what I recommend for people if you're going to do a lot of long form podcasts. You know who does it well that that interviewed you, Ryan Pineda. Oh cool, so his podcasts have like multiple mid roles for his own products and services. I didn't know that. Yeah, yeah, I've done an interview with him. I'm doing another interview with him, I think in like a month or two at his event. Yeah. But yeah, I didn't realize he had ads. So if you do have ads on, if you want to drive your CPM, you want to boost your CPM by fifty percent. This tweet is from Brandon Zevado and it takes thirty seconds and a few clicks. So those of you listening to this, maybe congrats on some more money right now. All you have to do is this, Go to your AdSense and YouTube or Google just enable gambling and alcohol ads and then it'll boost your CPMs because you're now opening up Like, by the way, is it safe for your brand? I don't know, that's your decision to make, but I thought it was interesting that this little change can boost it. That one change just boost it even if they don't show gambling, and because that means people are more more people are competing for them gambling. Because I'm assuming if you're running gambling alcohol like, there's not a lot of inventory available to you, you know what I mean. Yeah, so it caused other people to have to pay more to target your videos. Yep. I don't worry worry about that too much because for you and I were in B to B and B to B. If you want AD revenue, the CPMs are amazing. Yep. The view counts just not as high. Nope. But dude, seriously, you should just turn off all your ads. I should put in the mid rolls and turn off the ads. What do you make for your ads right now on YouTube? Nothing like what's give me a number? A few hundred dollars? And you had some videos recently that really hit from my rich best friend Rich BFF. That one so her video alone drove five K, So that was like an anomaly in my opinion, five K and AD revenue. Yeah no, I'm not joking you see, I'll show you right now. I believe you, so five in AD revenue. Yeah, that one video? How many views did it get? Three hundred fifty thousand? You could have gone five K and AD revenue fifty thousand views? Seriously right now? Because personal finance the CPM's. But the thing is like this goes all goes back to like the cost, like the lost leading content team, Right, So that's all it is. Yeah, that's true if you actually look at it in the grand scheme. Look from that podcast episode, you yourself don't really sell anything personal finance related. It makes sense for you to throw an ad, but for any of your marketing related videos, it doesn't make sense for you to show ads because you can just monetize to your own agency and building up your own brand. I just think for most people, if you're going to do podcasts like this, there should be midroles, like you should have some type of offer that you're pushing, and now that we have the Agency Owners Association, we can just keep pitching none. So yeah, and for anyone who doesn't know, if you own an agency and you're looking to grow it, reach out to the Agency Owner Association. But going to marketing school dot io slash agency agency, there you go. So that being said, that's it for that's it for today, and please don't forget to rate, view, subscribe, and we will see you tomorrow.

Did you know that you could enrich your email list? Yes, with you can find all the there's this tool over here that can basically find LinkedIn URLs and all the LinkedIn information and you can hook it up with their convert kit or beehive or whatever it is that you use. I didn't necessarily know you can do all that stuff, but I know you can get the LinkedIn information and you can actually get a lot of information from other social sites. There's a lot of companies that you give them email addresses and they give you all the data that they can find about that person online. Yep. I think this one. This one's interesting to me because I think at hooks and directly I'm looking at maybe a behive interface, but you can see, like founder, how many employees they have and everything, and it tracks next to their contact information, and I think you can just hit them directly from within the platform. That makes it a little more seamless. And we started experimenting with this. This is called Mega Hit app And this was hat tip goes to Matt McGarry on this one. So it's like clear bit not really so here's what you said. So it makes sales easy because these folks are already subscribed to my newsletter. Plus you can see each leads, open rate and click the rate so you can see how engaged they are versus just like taking a raw list and like enriching it builtwith or clearbit or something like that. But you can use this to find inbound clients, sponsors, get stats on your list more And basically it looks like you have to install locally on your machine, which is a little interesting, but I thought that was interesting. So yeah, so it doesn't plug in with your email solution. It does, but you install locally on your machine. That's what I that's my interpretation of it. Then how does it really plug in with the email? If you install locally on your machine, I think you can still connect it with your your web apps. So again I haven't experimented with yet my team has you get what I mean, right, because then you got to go manually send out the emails unless it already connects not sure. I haven't tried it yet, so but I just don't know. You have to install locally on your machine. Yeah, okay, we'll see how it goes. But yeah, by the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to Marketing School dot io Slash Agency. Once again, it's Marketing School dot Ioslash Agency to learn more. And now back to the show. There's another thing I wanted to share too I did. Did I tell you about the time I did a I did a YouTube thumbnail coaching call with a guy that has three point two million subs on YouTube and he has clicked. The rates are like ten to fifteen percent per video. Okay, So basically I talked to this guy. His name is Mike Stack. His last name is Stack, so he's like, you know, but anyway, check him out on Twitter. Is his real last name Stack? Yeah? Yeah, So he's like a Portuguese guy. I think he lives in like Australia or something. I don't know. But basically we did the call and all he focuses on is like one number one when he's doing the YouTube video. This might not be new to some people, but the idea is number one. He has to have a very large idea, tam right, So for him it's like, you know, like you know, mister Beach has like what dollar boat versus one hundred million dollar boat? So the idea tam is really important. But the second thing is his He tests a lot of thumbnails and headlines, and he uses a thing called video stats, which is mister Beach's to one. It shows you how many times you've changed the headline, how much times you've changed the thumbnail. He tests a lot if anything is like below like a five out of ten in YouTube studio. If it's below five out of ten, in the first hour two hours or so, he's constantly changing it. He was criticizing my channel, and then this is good criticism, just saying, like one, our thumbnails suck too, our headlines aren't that good. It's because he's like, dude, your content's really good, that the podcasts are really good, but you aren't going hard enough on the thumbnails and the headlines. So now like we've we've adjusted it quite a bit, and I think we're getting like maybe three four percent CTR. So now some of the new thumbnails that we have it's like seven percent seven point five percent or so, so it's getting higher. And keep in mind, I'm like B to B podcast that type of stuff, so it's slur So what are you doing to iterate your thumbnails to get more clicks? So the guy funny enough. After I did the call with him. Magically a thumbnail guy that works with some of the biggest YouTubers like you know Imon Godzi, I think all these other people, right, he hit me up and then he was like, hey, like we'll do thumbnails for you, and it's not that expensive, and like we're testing him out right now and we're gonna keep giving him more work. And the thumbnails are like levels higher. Like if you look at my YouTube right now, you can tell which ones are like the good ones versus which ones aren't. And Neil's pulling it up right now. Yeah, i'maginely playing out and I'm like, God, how much do you pay for your thumbnails? YouTube? Eric is Eric goes sue. They're just like Eric Sue leveling up, Eric Sue, Eric Sue leveling up. Yeah, you see the difference. You can tell which Let's play a game here. I'm gonna guess which thumbnails huh are yours? I was very depressed. That's you guys, like you guys meaning like our thumbnail. Yes, yeah, that's us? Okay, Noah Kagan one million dollars forty eight hours. That was them. Yes, horn became a hobby. That was them. No, that was us. Okay, I will reach twenty five million. That was them. Yes, uh, one million traffic on a budget was them. Who's that with? Yeah? Just you how to go from one zero to one million in ninety days? No, that that's that's us. Oh that was you. But you can tell. You can tell the aesthetic. You can start the aesthetic, get filthy rich by working less. That was with Yep, that's them. Yeah, you can see you can see the aesthetic now it's it's significantly different. Yeah. Most self help is an a being scam. That was them. Yes, yeah, you can tell. Because and the way I'm basing this, I know I was wrong I think on one or two of them. But the way I'm basing this, I'm just looking at Eric's thumbnails. The ones that were just playing text and didn't have much I assumed it was him. The ones that were visually more appealing, I assumed was the person he was paying exactly. Yep. So anyway, I mean, those are a couple of experiments we've done. I think the takeaway here is absolutely talk to people that are good at their craft and then also testing people. People reach out and he gave me a really good offer one if we could reach out to someone on Instagram when you're when you're dming them for services, just send them like one liner. Like if it's a one liner good offers, like hey, I'll just do something. I'm gonna do it them THEIL for you for free? Can I do it? And like, by the way I've worked with these people, I'm like yeah, absolutely, And then it was good. I was like, oh, dude, like give me more of that, right, same thing like Brad didn't give us that offer. Brad. Brad's offer was more. It was just very simple. It's like I think it's like, I don't know how you got me, Brad. What did you send something interesting? He Brad Brad's looking at these So those of you that are watching on on YouTube right now, Brad Brad from we Edit podcast dot com, Oh sorry, record edit podcast dot Com. Okay, Oh yeah, so I posted a story and then you responded okay, so that that worked out. He addressed a need and that's how he got it. So anyway, it's so funny too. You know what the thing I hate the most about service? First you reach out to Brad and he responded to whether it's realtors, accountants, or anyone people complain all the time. Oh, I don't have enough leads, I have enough sales. Have you followed up with the people that are actually reaching out to you? Yeah? I called him a week later. Well why don't you call him right when I came in? Try calling him in the first fifteen minutes. Then a lead comes in. Then tell me the difference on your revenue. The fortunes of one yet fallow up fastest time kills all deals too. Fortune is in the follow up, It really is. And there was a guy named Stelly who had a LFD. Yeah, I thought it was io or dot combot dot com. Good for him, huh? And I remember he's always say you gotta have people follow up in the first fifteen minutes. We do that. And by the way, it makes a big difference on close rates. Do you guys have a situation where you, guys, a lead comes in and you call him like immediately, like you know those other call centers. Yeah, we do that. Is it like instant instant connect or is it like in a couple of minutes. It takes some time because we analyze the lead. Got it? And when you say you analyze the lead, what goes? Are you enriching it with clearbitch, are you like looking at some stuff in the back end, like what's going on there? I don't know who we enrich it with, but I know we spend an arm or a leg enriching the data. Yeah, so you and enrich it. Here's the argument I had when we were the argument that was made by someone at the founder's retreat last week. So it's like just collect the name, work, email, phone number, and then forget about the rest. That doesn't work for us. We've tried that. So you guys collect. You guys collect budget, You guys collect, like what are you looking for? Budget? URL? You know their full name, we don't want just their first name. All this helps us figure out is this person going to be a decision maker are they not? Because the sales pitch we use with someone who's not a decision maker is very different than the sales pitch we would use with someone who is a decision maker. And you guys qualify the hell out of the lead because you guys are going to be spending time and resources on doing a proposal for these people, so better be like pretty good information. Yeah, and Eric knows the middle part, which he didn't talk about. When Eric says a proposal, what he means by that is at my company MP Digital, we're not just saying, hey, we talked to John or Susi or whoever it may be, like, yeah, we can help, let us crank out a proposal. Instead, we do a first call with them, we get to know the business. We do another call with them to get more of the business, and by then we should have had data access. So we've analyzed a business and we will ask them questions wherever we're missing anything on. Then we go into another car where we'll do a presentation and we'll break down all our findings or learnings can change. Sometimes we even do projections depending on the business and where there are and the life cycle, and we'll focus on all areas right from savings to growth opportunities. What we think is pretty much certain, which what we think is more of experiment, all different low hanging fruit that they may have not even thought about. And then we'll create a plan on what they can do for a year and we present that all we break down how it can be done, what could be potentially achieved, and we're doing a pitch, and then from there there's a few more follow ups and calls, going over more things, and then maybe we get a contract sign and to sum it all up. I know, I only talked about three or four touch points. There's way more. There's going over case studies, there's follow ups, there's adding emails that add value. There's even more phone calls. Then there's talking to multiple people in an organizations. Sometimes you have to do a pitch a few times, then some other people bring up different divisions and issues they have. All in all, I don't know how many calls you do, but it's a lot. And typically a customer takes on the quick end for enterprise three months to close, more realistically six months. Yeah, keep in mind meals at enterprise here, right, So these are we're talking seven eight nine, seven eight figure deals maybe potentially six to start. Correct, there's no yeah, there's no nine figure deals for US nine figures, but it is sometimes rarely for enterprise, it's six figures to start, and you're starting a small division and you know you can grow it. We consider those pretty much lost leaders. And then yeah, an enterprise, we're really looking for seven to eight figure contracts. I think the important thing here too is people can say different things like, oh, you should remove the budget and everything, but you know, one you have to kind of just test for yourself strong views, loosely held. If it doesn't work, you can always roll it back quickly. Always a b test the stuff if you can too. And one thing I talked about is how are you getting the lead? Or we didn't talk about is how you're getting the lead. If you're getting a lead with just a budget, form, fields and name and email, that's one type of lead. A lot of our revenue comes from people giving us our piece. So they're emailing us through contact form saying, hey, we're so and so from this company. We're interested in hiring a digital shop. We're gonna do RFP. Do you want to be included in that? And then they say, all right, not only are you giving data, but you're giving homework assignments. Hey, here's the scenario. What would you guys do and show us what you're gonna actually do and a lot of expect the results. Yeah, and a lot of these pitches, some of them you're spending no joke, one hundred to two hundred thousand dollars to pitch the customer, no joke. But the contracts are large. Yeah, yeah, it's hey, as the more you play the game, the more you understand how this all works, and you have to find out for yourself. I got one over here that's interesting. Not really doesn't really apply to us because we don't make a lot of money on YouTube. How much money do you make on your YouTube? Like five grand a month or something? Zero? No? No, ads? You don't have your your ads on? No? Okay, anyway, those are new ads on. I'm an agency that makes money. Those of you that have ads on? Why do you have ads? I just left them on. I don't know. You should turn it off. Yeah, but no, because I don't have any ads for like the things that we do. I don't talk about what we do or anything like that, so I just like leave it there, but I will remove the ads and then added mid rolls. So for example, it's like, hey, guys, you can go over here. For example, if you're an agency owner, you can go to a marketing school at Ioslash Agency to apply for the Agency Owners Association. That would be an example of a mideral And that's actually what I recommend for people if you're going to do a lot of long form podcasts. You know who does it well that that interviewed you, Ryan Pineda. Oh cool, so his podcasts have like multiple mid roles for his own products and services. I didn't know that. Yeah, yeah, I've done an interview with him. I'm doing another interview with him, I think in like a month or two at his event. Yeah. But yeah, I didn't realize he had ads. So if you do have ads on, if you want to drive your CPM, you want to boost your CPM by fifty percent. This tweet is from Brandon Zevado and it takes thirty seconds and a few clicks. So those of you listening to this, maybe congrats on some more money right now. All you have to do is this, Go to your AdSense and YouTube or Google just enable gambling and alcohol ads and then it'll boost your CPMs because you're now opening up Like, by the way, is it safe for your brand? I don't know, that's your decision to make, but I thought it was interesting that this little change can boost it. That one change just boost it even if they don't show gambling, and because that means people are more more people are competing for them gambling. Because I'm assuming if you're running gambling alcohol like, there's not a lot of inventory available to you, you know what I mean. Yeah, so it caused other people to have to pay more to target your videos. Yep. I don't worry worry about that too much because for you and I were in B to B and B to B. If you want AD revenue, the CPMs are amazing. Yep. The view counts just not as high. Nope. But dude, seriously, you should just turn off all your ads. I should put in the mid rolls and turn off the ads. What do you make for your ads right now on YouTube? Nothing like what's give me a number? A few hundred dollars? And you had some videos recently that really hit from my rich best friend Rich BFF. That one so her video alone drove five K, So that was like an anomaly in my opinion, five K and AD revenue. Yeah no, I'm not joking you see, I'll show you right now. I believe you, so five in AD revenue. Yeah, that one video? How many views did it get? Three hundred fifty thousand? You could have gone five K and AD revenue fifty thousand views? Seriously right now? Because personal finance the CPM's. But the thing is like this goes all goes back to like the cost, like the lost leading content team, Right, So that's all it is. Yeah, that's true if you actually look at it in the grand scheme. Look from that podcast episode, you yourself don't really sell anything personal finance related. It makes sense for you to throw an ad, but for any of your marketing related videos, it doesn't make sense for you to show ads because you can just monetize to your own agency and building up your own brand. I just think for most people, if you're going to do podcasts like this, there should be midroles, like you should have some type of offer that you're pushing, and now that we have the Agency Owners Association, we can just keep pitching none. So yeah, and for anyone who doesn't know, if you own an agency and you're looking to grow it, reach out to the Agency Owner Association. But going to marketing school dot io slash agency agency, there you go. So that being said, that's it for that's it for today, and please don't forget to rate, view, subscribe, and we will see you tomorrow.