In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the importance of having the whole team on board. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Efficiently Manage Your Marketing Projects
00:35 – Eric uses growth hacker experiments and combines them with Google sheets 
00:50 – Run 3 experiments in a week and have 2 new ideas added into the Growth Hackers Project weekly
01:01 – Growth Hackers Project is a tool for running projects
01:09 – Someone should assess how the company is doing using these experiments
01:34 – Just continue experimenting over time
01:45 – Managing your marketing is more about cutting back what you’re doing 
02:04 – Neil doesn’t do a lot of marketing
02:11 – Do one or two things at a time, once you get it right, add more
02:17 – Don’t keep adding more to your plate just because
02:33 – The key to managing your marketing is do less, but do it well
02:45 – Two people worth mentioning that are doing these experiments well: Brian Balfour of HubSpot and CoElevate
03:02 – Sean Ellis, the founder of GrowthHackers
03:20 – If you don’t have a process to follow, everything will fall apart easily
03:29 – Move and respond quickly
03:45 – Experimenting is a team effort and requires team work
03:54 – Make sure you’re annotating on your Google analytics when you are running the projects
04:15 – When you’re running a campaign or project, create a list 
04:41 – Go after the things that are more difficult to achieve, then move to the easiest
04:49 – Prioritize those in your list with the highest potential of return
05:02 – That’s it for today’s episode! 3 Key Points: 
Continually brainstorm ideas to better your experiments—vote on the best idea that can significantly impact the success of your growth experiment.
The key to management is not doing everything at once, but doing a few things and doing them well.
Experiments and projects are a team effort; make sure everyone knows their role and is on track.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the importance of having the whole team on board. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Efficiently Manage Your Marketing Projects
</li> <li>00:35 – Eric uses growth hacker experiments and combines them with Google sheets <ul> <li>00:50 – Run 3 experiments in a week and have 2 new ideas added into the <a href="https://growthhackers.com/solutions/software">Growth Hackers Project</a> weekly</li> <li>01:01 – Growth Hackers Project is a tool for running projects</li> <li>01:09 – Someone should assess how the company is doing using these experiments</li> <li>01:34 – Just continue experimenting over time</li> </ul> </li> <li>01:45 – Managing your marketing is more about cutting back what you’re doing <ul> <li>02:04 – Neil doesn’t do a lot of marketing</li> <li>02:11 – Do one or two things at a time, once you get it right, add more</li> <li>02:17 – Don’t keep adding more to your plate just because</li> <li>02:33 – The key to managing your marketing is do less, but do it well</li> </ul> </li> <li>02:45 – Two people worth mentioning that are doing these experiments well: <a href="http://www.coelevate.com/about/">Brian Balfour</a> of <a href="https://www.hubspot.com/">HubSpot</a> and <a href="http://www.coelevate.com">CoElevate</a>
</li> <li>03:02 – <a href="https://www.linkedin.com/in/seanellis/">Sean Ellis</a>, the founder of <a href="https://growthhackers.com/solutions/software">GrowthHackers</a>
</li> <li>03:20 – If you don’t have a process to follow, everything will fall apart easily</li> <li>03:29 – Move and respond quickly</li> <li>03:45 – Experimenting is a team effort and requires team work</li> <li>03:54 – Make sure you’re annotating on your Google analytics when you are running the projects</li> <li>04:15 – When you’re running a campaign or project, create a list <ul> <li>04:41 – Go after the things that are more difficult to achieve, then move to the easiest</li> <li>04:49 – Prioritize those in your list with the highest potential of return</li> </ul> </li> <li>05:02 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Continually brainstorm ideas to better your experiments—vote on the best idea that can significantly impact the success of your growth experiment.</li> <li>The key to management is not doing everything at once, but doing a few things and doing them well.</li> <li>Experiments and projects are a team effort; make sure everyone knows their role and is on track.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the...

How to Efficiently Manage Your Marketing Projects | Ep. #214

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