In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right design. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Effectively Integrate Design Into Your Marketing Collateral
01:00 – “Design shouldn’t just be used to make things look pretty, it should have a purpose. The purpose should be to help emphasize the message you’re trying to make and drive sales and conversion.”
01:15 – Having a styling guide will help you to be consistent 
01:47 – Check Dribbble to get ideas from different portfolios
01:58 – Intercom is consistent in having a good-looking design
02:26 – “Make your designs very simplistic. Designs that are too overwhelming tend to not convert well”
02:35 – Make sure the text is legible and dark in color for easier reading 
02:49 – “Text impacts conversion more than anything else”
02:58 – “Make the design fall with the message you’re trying to create”
03:38 – Use call-to-actions throughout the design
03:53 – Make sure you are also answering objections
04:46 – “Your landing page should be one cohesive story”
05:05 – When you’re designing a page, your website should be responsive 
05:25 – Make sure that it works on different browsers and devices
05:38 – Land-book has good examples of different landing pages
06:05 – Swiped has different ideas worth checking out
06:13 – Great design should be invisible and should be sitting in the background
06:31 – “Make sure the design elements you use on different device types are more relevant”
07:27 – That’s it for today’s episode! 3 Key Points: 
A simple and great design is invisible and therefore, converts into sales.
Make sure the design is not hurting or taking away from the message.
The design should be tailored specifically to each device for the users to have that unique experience.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right design. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Effectively Integrate Design Into Your Marketing Collateral
</li> <li>01:00 – “Design shouldn’t just be used to make things look pretty, it should have a purpose. The purpose should be to help emphasize the message you’re trying to make and drive sales and conversion.”</li> <li>01:15 – Having a styling guide will help you to be consistent <ul> <li>01:47 – Check <a href="https://dribbble.com">Dribbble</a> to get ideas from different portfolios</li> <li>01:58 – <a href="https://intercom.io">Intercom</a> is consistent in having a good-looking design</li> </ul> </li> <li>02:26 – “Make your designs very simplistic. Designs that are too overwhelming tend to not convert well”</li> <li>02:35 – Make sure the text is legible and dark in color for easier reading <ul> <li>02:49 – “Text impacts conversion more than anything else”</li> </ul> </li> <li>02:58 – “Make the design fall with the message you’re trying to create”</li> <li>03:38 – Use call-to-actions throughout the design</li> <li>03:53 – Make sure you are also answering objections</li> <li>04:46 – “Your landing page should be one cohesive story”</li> <li>05:05 – When you’re designing a page, your website should be responsive <ul> <li>05:25 – Make sure that it works on different browsers and devices</li> </ul> </li> <li>05:38 – <a href="https://land-book.com/">Land-book</a> has good examples of different landing pages</li> <li>06:05 – <a href="http://swiped.co/">Swiped</a> has different ideas worth checking out</li> <li>06:13 – Great design should be invisible and should be sitting in the background</li> <li>06:31 – “Make sure the design elements you use on different device types are more relevant”</li> <li>07:27 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>A simple and great design is invisible and therefore, converts into sales.</li> <li>Make sure the design is not hurting or taking away from the message.</li> <li>The design should be tailored specifically to each device for the users to have that unique experience.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right...

How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

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