Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Mattel. Today we're going to talk about how to effectively balance multiple projects at a time. So maybe we should give a little background here because even though we're focused around marketing, we do work on multiple things. Yeah, Like, for example, with me and then Eric can go I write a blog, So I write one post a week, I create videos for YouTube. We both do a podcast together. We both have ad agencies, so even in one company, we're doing multiple projects within that company to grow. For us, most of our time is spent on marketing related initiatives. But still managing multiple marketing initiatives does take time. Yeah, I think the one thing I'll give too. So look, Neil talked about his projects. He's actually got multiple software companies too, so I have. So there's the ad agency, there's I have this podcast, there's another podcast I have. I do videos as well, and then what else software company too. I'm I'm tiding up my book right now, so I'm spending three to six hours on that a weekend. What's your book called leveling Up? I know that, but yeah, you got to mention it. You can't just say called leveling Up. But we're doing a kickstarter for that too, by the way, so we can talk about that another time on how to do kickstarter, because we'll see if we can make it work. Head up self publishing or you go one through a published go self publishing head up. J Cron. There is someone at war Room that especialists in book stuff that you should talk to. He was at Tucker Max. No, not Tucker Max. There's someone else that specializes in making each book sell worth fifty bucks on average. I will ask you for sure J Cron knows who is. Okay, I will talk to J Cron. Doesn't you love it? This is all improv this is not rehearsed. So point okay, So looking look at this, looking back at my history, and Neil's actually been through this where I've worked on different projects that weren't part of the same kind of industry. One second, I'm working on senior living and then I'm working on this other thing. Then I'm working like it's harder to make all the projects talk to each other play nice when you're they're all in different industries. But when you're like if we look at Neil for example, or even me, like when you're kind of hovering around marketing, what you're doing kind of helps lift everything up at the same time. That's one thing I'm gonna I'm gonna say that that's key too. If you try to do one thing in if you try to do one thing around I don't know, gardening, and then the next thing you try to do is around marketing, and you try to do something about basketball. It's to add like you want to control the add. Yeah, And what you also find is you can't do everything. You need good people on your team. So, for example, we're recording this podcast, one of my guys, Kyle from Brazil, talks to me and he even creates a presentation funny enough, like a whole Google doc. I'm gonna switch around the screen so Eric and see, look this March, how we hit our biggest number of visitors ever, kneels Brazilian. Well, this is done without you touching it. This is done without me touching. And he did a whole presentation of all the stuff that he's done, sixteen slides to grow my traffic even faster. So one of the things that I do is I know on my team who's good at specific things, Like Kyle is one of the best link builders and seos on my team, and him and I talk all the time on Skype and we trade tactics. So I've assigned him that, Hey, Kyle, here's our Brazilian website. By the end of twenty nineteen, I want one million unique visitors per month. Right, tell him the strategy that I would run and that I'm running with the English market. Then he'll run his own variation of that and he'll spin it and even try different things that I'm not trying, and then he'll share them with me, and then I'll also try them and we'll go back and forth. But having good people who focus on the task and just lead him up. Like Carlos who's participating on our YouTube live right now. He runs my Instagram and he handles that and he'll send me everything for the month that he's going to publish before we end up even publishing it. So, in essence, if you're gonna do multiple products, yeah, you can be involved on them, but you also need other key players to help you get things done. And if you look at Eric, he does a ton of live videos and content and he has this amazing person named Noah who's in the room even helping us with the podcast, and he cranks out all this stuff for us. Sure, we're producing the content, but without him, how are we going to edit the podcast files? How would Eric edit the video files? Who's gonna upload him? You need people to help you manage each product and take ownership of it. Yeah, and Neil and I both tried to do everything ourselves in the past, and I think that's how most people are when they start out. But you have to eventually realize to Neil's point, you have to let go because if you can't let go, you're gonna be stuck at where you are. The other thing I'll say is I think this is Larry Page or maybe Surge Britain from Google. He came up with the concept of this, this is how you should allocate your resources. So this is what they decided at Google. One of them is an amazing mathematician and he did the math on a board and it said seventy twenty ten. So seventy percent of your time should ideally be spent on the revue generating activities the core business that you have. Now twenty percent of the time should be spent on adjacent activities. So adjacent activities could be if you have an agency, maybe you are focused on let's say you're doing conferences or whatever, or maybe you're throwing an event that's adjacent, right, so it's kind of next to it. Now, ten percent of your time is going to be spent on total moonshots. Maybe you're throwing a hail Mary up there, you're trying something big that you're not sure if it's gonna work. Maybe one in twenty five times that it's actually gonna work for one in ten times, But seventy twenty ten is what Google came up with, and then you can just kind of mold that to adjust it to however you're working, and then that's at least gonna give you something to work with. Because a mathematician from a company that was up to a trillion dollars, I think the dhit trip note is only Apple and Amazon ha that hit a trillion, So Apple, Amazon, Google didn't, and I don't think Microsoft did. Either of Microsoft got close, I think during the peak. So eventually they'll hit a trillion. But you see what we're saying. Look, a brilliant person put this together. Anything else to add? Now, that's it. We're throwing an event in downtown LA. Go to single grade dot com slash Dtla. Even if you've been there, go there again because there's an event bright page. It's free, but you need to fill out the details so you can get your ticket and claim it. All right, that's it for today and we'll see you tomorrow. This session of marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Mattel. Today we're going to talk about how to effectively balance multiple projects at a time. So maybe we should give a little background here because even though we're focused around marketing, we do work on multiple things. Yeah, Like, for example, with me and then Eric can go I write a blog, So I write one post a week, I create videos for YouTube. We both do a podcast together. We both have ad agencies, so even in one company, we're doing multiple projects within that company to grow. For us, most of our time is spent on marketing related initiatives. But still managing multiple marketing initiatives does take time. Yeah, I think the one thing I'll give too. So look, Neil talked about his projects. He's actually got multiple software companies too, so I have. So there's the ad agency, there's I have this podcast, there's another podcast I have. I do videos as well, and then what else software company too. I'm I'm tiding up my book right now, so I'm spending three to six hours on that a weekend. What's your book called leveling Up? I know that, but yeah, you got to mention it. You can't just say called leveling Up. But we're doing a kickstarter for that too, by the way, so we can talk about that another time on how to do kickstarter, because we'll see if we can make it work. Head up self publishing or you go one through a published go self publishing head up. J Cron. There is someone at war Room that especialists in book stuff that you should talk to. He was at Tucker Max. No, not Tucker Max. There's someone else that specializes in making each book sell worth fifty bucks on average. I will ask you for sure J Cron knows who is. Okay, I will talk to J Cron. Doesn't you love it? This is all improv this is not rehearsed. So point okay, So looking look at this, looking back at my history, and Neil's actually been through this where I've worked on different projects that weren't part of the same kind of industry. One second, I'm working on senior living and then I'm working on this other thing. Then I'm working like it's harder to make all the projects talk to each other play nice when you're they're all in different industries. But when you're like if we look at Neil for example, or even me, like when you're kind of hovering around marketing, what you're doing kind of helps lift everything up at the same time. That's one thing I'm gonna I'm gonna say that that's key too. If you try to do one thing in if you try to do one thing around I don't know, gardening, and then the next thing you try to do is around marketing, and you try to do something about basketball. It's to add like you want to control the add. Yeah, And what you also find is you can't do everything. You need good people on your team. So, for example, we're recording this podcast, one of my guys, Kyle from Brazil, talks to me and he even creates a presentation funny enough, like a whole Google doc. I'm gonna switch around the screen so Eric and see, look this March, how we hit our biggest number of visitors ever, kneels Brazilian. Well, this is done without you touching it. This is done without me touching. And he did a whole presentation of all the stuff that he's done, sixteen slides to grow my traffic even faster. So one of the things that I do is I know on my team who's good at specific things, Like Kyle is one of the best link builders and seos on my team, and him and I talk all the time on Skype and we trade tactics. So I've assigned him that, Hey, Kyle, here's our Brazilian website. By the end of twenty nineteen, I want one million unique visitors per month. Right, tell him the strategy that I would run and that I'm running with the English market. Then he'll run his own variation of that and he'll spin it and even try different things that I'm not trying, and then he'll share them with me, and then I'll also try them and we'll go back and forth. But having good people who focus on the task and just lead him up. Like Carlos who's participating on our YouTube live right now. He runs my Instagram and he handles that and he'll send me everything for the month that he's going to publish before we end up even publishing it. So, in essence, if you're gonna do multiple products, yeah, you can be involved on them, but you also need other key players to help you get things done. And if you look at Eric, he does a ton of live videos and content and he has this amazing person named Noah who's in the room even helping us with the podcast, and he cranks out all this stuff for us. Sure, we're producing the content, but without him, how are we going to edit the podcast files? How would Eric edit the video files? Who's gonna upload him? You need people to help you manage each product and take ownership of it. Yeah, and Neil and I both tried to do everything ourselves in the past, and I think that's how most people are when they start out. But you have to eventually realize to Neil's point, you have to let go because if you can't let go, you're gonna be stuck at where you are. The other thing I'll say is I think this is Larry Page or maybe Surge Britain from Google. He came up with the concept of this, this is how you should allocate your resources. So this is what they decided at Google. One of them is an amazing mathematician and he did the math on a board and it said seventy twenty ten. So seventy percent of your time should ideally be spent on the revue generating activities the core business that you have. Now twenty percent of the time should be spent on adjacent activities. So adjacent activities could be if you have an agency, maybe you are focused on let's say you're doing conferences or whatever, or maybe you're throwing an event that's adjacent, right, so it's kind of next to it. Now, ten percent of your time is going to be spent on total moonshots. Maybe you're throwing a hail Mary up there, you're trying something big that you're not sure if it's gonna work. Maybe one in twenty five times that it's actually gonna work for one in ten times, But seventy twenty ten is what Google came up with, and then you can just kind of mold that to adjust it to however you're working, and then that's at least gonna give you something to work with. Because a mathematician from a company that was up to a trillion dollars, I think the dhit trip note is only Apple and Amazon ha that hit a trillion, So Apple, Amazon, Google didn't, and I don't think Microsoft did. Either of Microsoft got close, I think during the peak. So eventually they'll hit a trillion. But you see what we're saying. Look, a brilliant person put this together. Anything else to add? Now, that's it. We're throwing an event in downtown LA. Go to single grade dot com slash Dtla. Even if you've been there, go there again because there's an event bright page. It's free, but you need to fill out the details so you can get your ticket and claim it. All right, that's it for today and we'll see you tomorrow. This session of marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School