In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers
[00:45] There is a time to be aggressive and a time to go easy.
[01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy.
[01:46] You put in all this work during year one, by year three you start to see results.
[02:08] It takes time to manifest results.
[02:20] Neil looks for what makes his ideal customer.
[02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success.
[03:40] The rule of seven is key. Make sure your name keeps getting out there.
[04:13] Make sure you are surveying customers to make sure you know what they are looking for.
[04:40] Always drop the name of your company and contact info in everything you do.
[05:05] TOFU, MOFU, and BOFU are important concepts.
[05:30] Use lead scoring, as it will tell you whether someone is top of funnel.
[05:43] That’s it for today!
[05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers
</li> <li>[00:45] There is a time to be aggressive and a time to go easy.</li> <li>[01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy.</li> <li>[01:46] You put in all this work during year one, by year three you start to see results.</li> <li>[02:08] It takes time to manifest results.</li> <li>[02:20] Neil looks for what makes his ideal customer.</li> <li>[02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success.</li> <li>[03:40] The rule of seven is key. Make sure your name keeps getting out there.</li> <li>[04:13] Make sure you are surveying customers to make sure you know what they are looking for.</li> <li>[04:40] Always drop the name of your company and contact info in everything you do.</li> <li>[05:05] TOFU, MOFU, and BOFU are important concepts.</li> <li>[05:30] Use lead scoring, as it will tell you whether someone is top of funnel.</li> <li>[05:43] That’s it for today!</li> <li>[05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to <a href="http://singlegrain.com/survey">Singlegrain.com/survey</a> and help us gain some insight into what matters to our listeners.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers [00:45]...

How to Educate Leads That Aren't Ready to Become Customers | Ep. #732

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ee094d68-cc46-463d-8005-b0d2005ef940/transcript