In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website.  Time Stamped Show Notes: 
00:27 – Today’s topic: How to Drive Traffic with LinkedIn
00:41 – Make sure your targeting is tight and your offer is relevant to your target people 
01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good
01:07 – These are from the newsfeed ads you see on LinkedIn
01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks 
01:28 – Eric’s click-through rates have gone up to 2-3%
01:39 – You think you can’t make LinkedIn cheap, but you can actually can
01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends
01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom 
02:05 – That will drive traffic from LinkedIn to your website
02:09 – Neil increased his overall traffic through this tactic
02:30 – Adding the share button is also an option
02:38 – Using Zapier and IFTTT, you can push your updates to LinkedIn automatically
02:58 – LinkedIn drives leads
03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn 
03:26 – Participate in the group as well and add value
03:32 – Buffer is also good for sharing in groups
04:07 – That’s it for today’s episode! 3 Key Points: 
Target your offer to the right demographic.
You can get higher click-through rates and cheaper clicks in LinkedIn.
Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Drive Traffic with LinkedIn
</li> <li>00:41 – Make sure your targeting is tight and your offer is relevant to your target people <ul> <li>01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good</li> <li>01:07 – These are from the newsfeed ads you see on LinkedIn</li> </ul> </li> <li>01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks <ul> <li>01:28 – Eric’s click-through rates have gone up to 2-3%</li> </ul> </li> <li>01:39 – You think you can’t make <a href="https://www.linkedin.com">LinkedIn</a> cheap, but you can actually can</li> <li>01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends</li> <li>01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom <ul> <li>02:05 – That will drive traffic from LinkedIn to your website</li> <li>02:09 – Neil increased his overall traffic through this tactic</li> <li>02:30 – Adding the share button is also an option</li> </ul> </li> <li>02:38 – Using <a href="https://zapier.com/">Zapier</a> and <a href="https://ifttt.com/">IFTTT</a>, you can push your updates to LinkedIn automatically</li> <li>02:58 – LinkedIn drives leads</li> <li>03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn <ul> <li>03:26 – Participate in the group as well and add value</li> <li>03:32 – <a href="https://buffer.com/">Buffer</a> is also good for sharing in groups</li> </ul> </li> <li>04:07 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Target your offer to the right demographic.</li> <li>You can get higher click-through rates and cheaper clicks in LinkedIn.</li> <li>Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own...

How to Drive Traffic with LinkedIn | Ep. #262

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d8edd4da-befc-418e-856b-b0d2007ae744/transcript

Advertisement