Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to drive traffic to your website using YouTube. So this is a tip I've given before. The first thing you want to do is make sure that you're transcribing your videos using a tool like rev Or. You can do it by hand, you can hire a virtual assistant, maybe from the Philippines Online Jobs dot pH. But what you gotta do is make sure you're transcribing. The search engines can crawl it, and you have different pages on your website, and then you know, for each kind of post or video you have the transcription in there, it's gonna get crawled by search engines and you're gonna start to grow that way. Make sure you're also interlinking and things like that. So that's way number one, And it's funny. I've tried wave number one. It gets you some traffic, but the problem with it is is transcriptions don't generate enough traffic. With YouTube videos. You can add links at the end back to your site. That does help, and I've tried it. It generates quite a bit of traffic from YouTube. But there's a problem with it as well. It actually penalizes your overall YouTube score. So YouTube gives you more views and more suggestions and more authority if you keep people on YouTube longer. So the more you drive them off back to your website, the lower your YouTube authority is going to be. But by doing that, you're also generating more visitors back to your site. Okay, and this one seems like a very duh answer. Right, But YouTube guess what? YouTube zoned by Google? YouTube has YouTube advertising, so you can drive people back to your website. You want to drive them into a landing page, you want to drive them to a free offer, maybe an ebook. You can use YouTube ads to drive people back to your website, or you can retarget people to your website. And a lot of people I don't know why they're sleeping on YouTube ads. Maybe it's because there's a high barrier to entry on making the videos. But even if you make a selfie video, I've seen a lot of people making selfie videos, those tend to work. So I mean you can drive you know, low cost per click traffic back to your site and you know, hopefully it works out for the cost per acquisition that you're aiming for. Yeah, you can also tell people on the video itself to go check out your side, or go check out a page. You don't necessarily have the link, but by telling people within your video, hey, go check out this page or click this link versus just adding it, you generate way more traffic versus just then adding a link or expecting people to watch a video with your logo in there and be like Oh cool, it's a video by Neil Patal. I'm gonna go check out Neilpatal dot com. That doesn't really happen unless you tell people within your video to go check out your site. Yeah, and believe it or not, a lot of people actually subscribe to your channel on your channel page. So if you look at your YouTube analytics, you can see that that's the case for most people. That's certainly the case for me. So you know, in your intro video on your channel page, you can do exactly what Neil just said. Hey, also, you know, subscribe to the channel. But if you want to check out more stuff like this, drop a link in there. And also in your banner section you can add a few links over there to drive people back to your website. Yeah, and keep it up in quantity. The more quantity of videos you end up producing, the bigger the brand you're gonna build. And if you do it for a year. What I found is naturally people just come back to your site. My friend Adam, he's been doing it, and I was analyzing his stats, and that's where I learned that because I assume that, hey, if you just create videos, no one's going to come back to your side, and you're not going to get any conversions. He doesn't drive you go back to this site, but by him doing consistent videos for a few years, most of his traffic is from serving. What we found is people are just like, oh, yeah, saw your YouTube video and now we're at your site. Yeah, and just be consistent with the stuff. I mean, as Neil said, right, so when you when we talk to the there's a girl we had on our conference, friend of ours, and you know she has a YouTube channel, right, And basically what you can do when it comes to YouTube is I mean when you get to ten thousand subscribers. So that is the inflection point, right when you hit ten thousand, that's when things start to grow a lot faster, according to what she said and according to other YouTubers that I've talked to. So you just got to be a patient. I mean, this podcast, we start a smaller, you know, it grew, It just takes time. My first initial podcast, you know, after the first year, I was getting nine downloads a day. And from there you can continue to scale up and you just stick with it, and you know, great things start to happen. But just make sure you're consistent and make sure you don't suck. So that's it for today, but before we go, we have a ninety day free trial of crazy Egg to give away to each and every one of you. Just go to single grain dot com slash giveaway to learn more and you can also learn more about how you can get the one year annual subscription as well. So that's it for today again and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to drive traffic to your website using YouTube. So this is a tip I've given before. The first thing you want to do is make sure that you're transcribing your videos using a tool like rev Or. You can do it by hand, you can hire a virtual assistant, maybe from the Philippines Online Jobs dot pH. But what you gotta do is make sure you're transcribing. The search engines can crawl it, and you have different pages on your website, and then you know, for each kind of post or video you have the transcription in there, it's gonna get crawled by search engines and you're gonna start to grow that way. Make sure you're also interlinking and things like that. So that's way number one, And it's funny. I've tried wave number one. It gets you some traffic, but the problem with it is is transcriptions don't generate enough traffic. With YouTube videos. You can add links at the end back to your site. That does help, and I've tried it. It generates quite a bit of traffic from YouTube. But there's a problem with it as well. It actually penalizes your overall YouTube score. So YouTube gives you more views and more suggestions and more authority if you keep people on YouTube longer. So the more you drive them off back to your website, the lower your YouTube authority is going to be. But by doing that, you're also generating more visitors back to your site. Okay, and this one seems like a very duh answer. Right, But YouTube guess what? YouTube zoned by Google? YouTube has YouTube advertising, so you can drive people back to your website. You want to drive them into a landing page, you want to drive them to a free offer, maybe an ebook. You can use YouTube ads to drive people back to your website, or you can retarget people to your website. And a lot of people I don't know why they're sleeping on YouTube ads. Maybe it's because there's a high barrier to entry on making the videos. But even if you make a selfie video, I've seen a lot of people making selfie videos, those tend to work. So I mean you can drive you know, low cost per click traffic back to your site and you know, hopefully it works out for the cost per acquisition that you're aiming for. Yeah, you can also tell people on the video itself to go check out your side, or go check out a page. You don't necessarily have the link, but by telling people within your video, hey, go check out this page or click this link versus just adding it, you generate way more traffic versus just then adding a link or expecting people to watch a video with your logo in there and be like Oh cool, it's a video by Neil Patal. I'm gonna go check out Neilpatal dot com. That doesn't really happen unless you tell people within your video to go check out your site. Yeah, and believe it or not, a lot of people actually subscribe to your channel on your channel page. So if you look at your YouTube analytics, you can see that that's the case for most people. That's certainly the case for me. So you know, in your intro video on your channel page, you can do exactly what Neil just said. Hey, also, you know, subscribe to the channel. But if you want to check out more stuff like this, drop a link in there. And also in your banner section you can add a few links over there to drive people back to your website. Yeah, and keep it up in quantity. The more quantity of videos you end up producing, the bigger the brand you're gonna build. And if you do it for a year. What I found is naturally people just come back to your site. My friend Adam, he's been doing it, and I was analyzing his stats, and that's where I learned that because I assume that, hey, if you just create videos, no one's going to come back to your side, and you're not going to get any conversions. He doesn't drive you go back to this site, but by him doing consistent videos for a few years, most of his traffic is from serving. What we found is people are just like, oh, yeah, saw your YouTube video and now we're at your site. Yeah, and just be consistent with the stuff. I mean, as Neil said, right, so when you when we talk to the there's a girl we had on our conference, friend of ours, and you know she has a YouTube channel, right, And basically what you can do when it comes to YouTube is I mean when you get to ten thousand subscribers. So that is the inflection point, right when you hit ten thousand, that's when things start to grow a lot faster, according to what she said and according to other YouTubers that I've talked to. So you just got to be a patient. I mean, this podcast, we start a smaller, you know, it grew, It just takes time. My first initial podcast, you know, after the first year, I was getting nine downloads a day. And from there you can continue to scale up and you just stick with it, and you know, great things start to happen. But just make sure you're consistent and make sure you don't suck. So that's it for today, but before we go, we have a ninety day free trial of crazy Egg to give away to each and every one of you. Just go to single grain dot com slash giveaway to learn more and you can also learn more about how you can get the one year annual subscription as well. So that's it for today again and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School