In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.
[00:28] What a USP is and how it helps you differentiate yourself.
[00:51] Examples of how companies drilled down on their positioning.
[02:11] Figuring out your USP by talking to customers.
[02:44] How to do customer development without asking leading questions.
[03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro



Links Mentioned in Today’s Episode:



April Dunford

SharpSpring

The Mom Test



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.</li> <li>[00:28] What a USP is and how it helps you differentiate yourself.</li> <li>[00:51] Examples of how companies drilled down on their positioning.</li> <li>[02:11] Figuring out your USP by talking to customers.</li> <li>[02:44] How to do customer development without asking leading questions.</li> <li>[03:51] Go to <a href="http://marketingschool.io/live">marketingschool.io/live</a> to hang out with Neil and Eric in September.</li> </ul> Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at <a href="http://www.marketingschool.io/pro">www.marketingschool.io/pro</a>   Links Mentioned in Today’s Episode:   <a href="https://www.aprildunford.com/">April Dunford</a> <a href="https://sharpspring.com/">SharpSpring</a> <a href="http://momtestbook.com/">The Mom Test</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in...

How to Drill Down Your Unique Selling Proposition #1758

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