In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.
[00:28] What a USP is and how it helps you differentiate yourself.
[00:51] Examples of how companies drilled down on their positioning.
[02:11] Figuring out your USP by talking to customers.
[02:44] How to do customer development without asking leading questions.
[03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro



Links Mentioned in Today’s Episode:



April Dunford

SharpSpring

The Mom Test



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.</li> <li>[00:28] What a USP is and how it helps you differentiate yourself.</li> <li>[00:51] Examples of how companies drilled down on their positioning.</li> <li>[02:11] Figuring out your USP by talking to customers.</li> <li>[02:44] How to do customer development without asking leading questions.</li> <li>[03:51] Go to <a href="http://marketingschool.io/live">marketingschool.io/live</a> to hang out with Neil and Eric in September.</li> </ul> Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at <a href="http://www.marketingschool.io/pro">www.marketingschool.io/pro</a>   Links Mentioned in Today’s Episode:   <a href="https://www.aprildunford.com/">April Dunford</a> <a href="https://sharpspring.com/">SharpSpring</a> <a href="http://momtestbook.com/">The Mom Test</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in...

How to Drill Down Your Unique Selling Proposition #1758

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fcfeb2d8-a8e0-4ab8-a2e3-b0d2001f3537/transcript

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss hiring marketers, agency coaching, dealing with business lulls, acquiring big clients, relationship building, and podcasting strategies.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Strategic Hiring for Marketers
(00:56) Coaching and Growth Support for Agencies
(02:44) Acquiring Big Clients through Relationship Building
(13:16) Podcasting Strategies for Client Acquisition

Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss hiring marketers, agency coaching, dealing with business lulls, acquiring big clients, relationship building, and podcasting strategies.
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Strategic Hiring for Marketers</li>
</ul>
<ul>
<li aria-level="1">(00:56) Coaching and Growth Support for Agencies</li>
</ul>
<ul>
<li aria-level="1">(02:44) Acquiring Big Clients through Relationship Building</li>
</ul>
<ul>
<li aria-level="1">(13:16) Podcasting Strategies for Client Acquisition</li>
</ul>
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Mastermind Dinners: LeadGen That Actually Works in 2024

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4c199a79-fe6f-4d7c-8f43-b18200688c08/transcript

In episode #2751, we discuss the importance of video content, the impact of social media on business success, the significance of traditional marketing channels, and the role of due diligence in business acquisitions.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: 30M vs 500 Views - The One Change That Made All The Difference
(01:15) 30M vs 500 Views - The One Change That Made All The Difference
(13:39) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2751, we discuss the importance of video content, the impact of social media on business success, the significance of traditional marketing channels, and the role of due diligence in business acquisitions.
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today's topic: 30M vs 500 Views - The One Change That Made All The Difference</li>
<li aria-level="1">(01:15) 30M vs 500 Views - The One Change That Made All The Difference</li>
<li aria-level="1">(13:39) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
 
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

30M vs 500 Views - The One Change That Made All The Difference

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8970d508-1146-4e88-b892-b18100d0bde9/transcript

In episode #2750, we discuss the impact of AI concierge on dating and business, the implications of M&A for business growth, the rise of AI-generated podcasts, the challenges of social networking platforms, and the influence of influencers and affiliate marketing. 



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: AI concierge will affect dating, Perplexity's AI-generated podcast, OpenAI's long-term risks, & more
(01:15) AI Concierge Will Affect Dating - Implications for Business
(03:27) Perplexity's AI Generated Podcast
(04:24) OpenAI dissolves team focused on long-term AI risks, less than 1 year after announcing it
(06:09) Why is swarming killing SEO
(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2750, we discuss the impact of AI concierge on dating and business, the implications of M&amp;A for business growth, the rise of AI-generated podcasts, the challenges of social networking platforms, and the influence of influencers and affiliate marketing. 
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today's topic: AI concierge will affect dating, Perplexity's AI-generated podcast, OpenAI's long-term risks, &amp; more</li>
<li aria-level="1">(01:15) AI Concierge Will Affect Dating - Implications for Business</li>
<li aria-level="1">(03:27) Perplexity's AI Generated Podcast</li>
<li aria-level="1">(04:24) OpenAI dissolves team focused on long-term AI risks, less than 1 year after announcing it</li>
<li aria-level="1">(06:09) Why is swarming killing SEO</li>
<li aria-level="1">(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
 
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

AI concierge will affect dating - implications for business, Perplexity's AI-generated podcast, OpenAI dissolves team focused on long-term AI risks (less than one year after announcing it), Why swarming is killing SEO, and Ag1 spent $40m on podcasts

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ce073a37-bf8f-41bb-ab11-b18000c7e744/transcript

How to Drill Down Your Unique Selling Proposition #1758

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