In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Drastically Improve Customer Retention.
[00:30] A summary of our definition for customer retention.
[01:11] The recommended metrics for customer retention in B2B and SaaS businesses.
[01:36] Seven Powers, the concept of switching costs, and how they help retention.
[02:27] How communicating with customers and finding out about their needs can improve retention.
[03:02] How to use LinkedIn to improve customer retention through your hires.
[03:20] Why you need to do continual customer development to ensure retention.
[04:18] Why product customer fit and positioning are essential for retention.
[06:16] That’s it for today! Don’t forget to rate, review and subscribe!
[06:26] Go to https://marketingschool.io/live to learn more!



Links Mentioned in Today’s Episode:


 7 Powers: The Foundations of Business Strategy
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around! TIME-STAMPED SHOW NOTES: <ul> <li>[00:20] Today’s topic: How to Drastically Improve Customer Retention.</li> <li>[00:30] A summary of our definition for customer retention.</li> <li>[01:11] The recommended metrics for customer retention in B2B and SaaS businesses.</li> <li>[01:36] Seven Powers, the concept of switching costs, and how they help retention.</li> <li>[02:27] How communicating with customers and finding out about their needs can improve retention.</li> <li>[03:02] How to use LinkedIn to improve customer retention through your hires.</li> <li>[03:20] Why you need to do continual customer development to ensure retention.</li> <li>[04:18] Why product customer fit and positioning are essential for retention.</li> <li>[06:16] That’s it for today! Don’t forget to rate, review and subscribe!</li> <li>[06:26] Go to <a href="https://marketingschool.io/live">https://marketingschool.io/live</a> to learn more!</li> </ul>   Links Mentioned in Today’s Episode:   <ul> <li><a href="https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319"> 7 Powers: The Foundations of Business Strategy</a></li> <li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005"> Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It</a></li> <li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li> </ul>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer...

How to Drastically Improve Customer Retention #2027

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e90948a1-be25-4bcb-8bdf-b0d2000a3ebe/transcript

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